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Ain Alalam – Rashad Iskandrni

UP-AND COMING CREATORS TO BE GUIDED BY PROMINENT STARS TO DESIGN A BETTER TOMORROW

Lexus today announced the four mentors who will be supporting the finalists in the Lexus Design Award 2022, now open for entries.

Since the Lexus Design Award’s launch in 2013, up-and-coming creators have been given the once-in-a-lifetime experience of mentorship from some of the design world’s most famous names. For the 2022 edition, Beijing-based architect Yosuke Hayano and France and Portugal-based designer Sam Baron will join designer Joe Doucet, now in his third year as a mentor, and designer Sabine Marcelis, who joined the mentor line-up in 2021.

The mentorship programme sets the Lexus Design Award apart from other competitions. It gives the finalists direct access to elite working professionals who guide them in exploring the potential of their ideas and finalising their prototypes and presentations.

Yosuke Hayano is a principal partner of MAD Architects, directing teams known for their fresh vision of Asian architecture, as expressed in major projects worldwide. Sam Baron, a visionary creative leader, creates products and experiences, mixing art and design, from concept to completion for some of the world’s leading brands.

“To be part of the mentor team is an honour, as the Lexus Design Award is about creative empowerment of the next generation,” said Baron. “To share explorations and experiences with the selected candidates is a unique opportunity to get to know young international talents who will challenge themselves to be among the finalists. I will enjoy my time with them on my mission of finding their key assets, making them grow and glow—to express their concept and also their personalities.”

The judging criteria for Lexus Design Award 2022 draw on the three key principles of the Lexus brand: Anticipate, Innovate, and Captivate. Entries are expected to anticipate global challenges facing future society and suggest engaging and innovative ways to contribute to a sustainable future, while seamlessly enhancing the happiness of all. Lexus is looking for captivating designs that intersect with thoughtful solutions, designs that can truly make a brighter future for people and societies in diverse circumstances.

An all-star judging committee will review the entries from around the globe, announcing the six finalists in early 2022. Lexus funds the finalists’ prototype development with a budget of up to JPY 3-million (more than USD 25,000) per design. In spring 2022, the finalists will present their completed proposals to the judges, who will then select one Grand Prix winner.

Entries for the Lexus Design Award 2022 will be accepted up to 10th October.

For more information, please visit LexusDesignAward.com

Official Hashtag: #LexusDesignAward

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