NEXT TREND ALERT: COASTAL CHIC

Ain Alalam – Rashad Iskandrni

NEXT embraces the breezy allure of coastal dressing with a selection rooted in soft tailoring, airy textures, and sun-washed simplicity.

From nautical stripes and white cotton dresses to linen co-ords and flowy silhouettes, Coastal Chic is all about easy elegance. It’s a timeless style that draws inspiration from shoreline living, relaxed, refined, and effortlessly wearable.

Perfect for warmer days, the breathable fabrics and natural tones, from crisp whites to sandy neutrals and ocean blues. Standout pieces include button-down shirt dresses, wide-leg palazzo trousers, and light layering pieces that move with you from sunrise strolls to sunset dinners.

Paired with woven accessories, slip-on sandals, and undone hair, the look is understated yet polished, ideal for those who favour a minimalist approach with maximum impact.

For kids, the Coastal Chic trend blends comfort with carefree summer style. The selection includes light cotton dresses, relaxed-fit shorts, button-up shirts, and breathable co-ords, all in easy-to-wear silhouettes perfect for warm-weather play. Stripes, fresh whites, soft blues, and natural textures reflect the same laid-back mood seen in adult styles, making mini wardrobes just as summer-ready.

Designed for movement and fun, the pieces offer versatility for family outings, beach escapes, or everyday adventures. Details like drawstring waists, flutter sleeves, and breezy fabrics ensure maximum comfort, while playful nods to nautical style keep the look timeless and trend-forward.

The Coastal Chic trend extends effortlessly into menswear, with a focus on relaxed sophistication. Key pieces include linen shirts, tailored drawstring shorts, easy-fit cotton tees, and soft pinstriped trousers, all designed for comfort without compromising style. With a palette of ocean blues, stone, and fresh white, the edit captures the understated ease of coastal living. Lightweight layers and breathable fabrics make these wardrobe staples ideal for warm weather, weekend escapes, or everyday dressing with a polished, sun-drenched finish.

The Coastal Chic trend flows into the home with elegant, seaside-inspired touches that bring tranquillity to any space. From ceramic shell ornaments and soft-striped throws to blue glassware, woven textures, and coral-accented decor, the look is all about lightness, texture, and a sense of calm.

Muted tones of sand, cream, and seafoam blue complement natural materials, offering an easy refresh for summer interiors, whether you’re styling a beach house or city apartment.

From fashion to home, Coastal Chic captures the spirit of summer, effortlessly relaxed, subtly refined, and grounded in ease. With pieces available across womenswear, menswear, kidswear, and homeware, this trend offers a fresh take on seasonal style across every part of life.

About Next:

NEXT plc is the UK’s number one online clothing retailer. NEXT plc has over 500 stores in the UK and Ireland and an online presence in over 70 countries, selling the NEXT brand and over 1000 other fashion, home and beauty brands.

For any press inquiries please contact: Next@houseofcomms.com