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Hafþór Júlíus Björnsson, the towering Icelandic powerhouse best known as Thor, World’s Strongest Man, and “The Mountain” from Game of Thrones, made a commanding entrance at FIBO Arabia, currently underway at the Riyadh Front Exhibition & Conference Center.
The 205cm, 210kg man mountain, one of the most recognisable figures in global strength sport and entertainment, arrived in an excited crowd, kicking off two days of high-profile appearances, meet-and-greets, and strength showcases. He will continue to engage with fans and headline activities throughout the exhibition, tomorrow Friday, 3 October.
Celebrated for his elite career in strongman competitions and world record-breaking feats of strength, Björnsson’s presence amplifies FIBO Arabia’s standing as the Middle East’s leading fitness and wellness exhibition.
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Held under the theme “For a Strong and Healthy Society”, FIBO Arabia takes place until tomorrow, Friday 3 October, featuring over 140 global exhibitors, immersive live experiences, and expert-led content — all part of Saudi Arabia’s broader Vision 2030 commitment to fostering a vibrant, health-conscious society.
For media registration and more information, visit www.fibo-arabia.com.
To register to attend the event, please visit https://www.fibo.com/arabia/en-gb/visit/tickets.html.
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About FIBO Arabia
FIBO Arabia’s purpose is to foster a strong and healthy society. As part of the global FIBO network, it supports long and fulfilling lives for people across the region. The annual FIBO Arabia show brings together key players from the health, fitness, and wellness sectors to create a platform for innovations, investments, and trends tailored to an active lifestyle.
Over the course of three dynamic days, FIBO Arabia offers unparalleled opportunities for building businesses, networking, and educating at the highest level. Attendees can look forward to numerous exciting and impressive live experiences, making FIBO Arabia an essential event for anyone passionate about health and wellness in the Middle East.
The first FIBO Arabia will take place at the Riyadh Front Exhibition & Conference Center from October 1 to 3, 2025. Please visit www.fibo-arabia.com
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
