Genesis Partners with Toby’s Estate to INTRODUCE AN EXCLUSIVE IN-SHOWROOM COFFEE Experience Across Saudi Arabia

Ain Alalam – Rashad Iskandrni

8 December 2025 – Genesis, the prestigious luxury automotive brand is pleased to announce an exclusive collaboration with Toby’s Estate, the internationally renowned specialty coffee brand and retailer. From 30 November to 20 December, Genesis showrooms in Riyadh, Jeddah, and Khobar will host a refined in-showroom coffee pop-up experience, inviting guests to discover expertly crafted brews within a setting defined by design, comfort, and sophistication. The initiative will be activated in partnership with Genesis’ distributors across the three markets: Wallan (Riyadh), Naghi (Jeddah) and Majdouie (Khobar).

A Fusion of Design Excellence and Specialty Craft

This partnership celebrates the craftsmanship and attention to detail that define both brands. Genesis, recognized for its audacious design language, advanced technologies, and elevated driving experience, aligns naturally with Toby’s Estate’s dedication to ethically sourced, specialty coffee.

During the activation, visitors will be able to enjoy Toby’s Estate’s complete menu of coffee, non-coffee, and tea offerings, alongside two bespoke limited-edition drinks created exclusively for Genesis – Genesis Noir Tiramisu and Seoul Einspanner Latte as well as a signature secret drink revealed only within the showroom experience. As a thoughtful gesture, these special beverages will be offered complimentary to all showroom visitors during these dates, ensuring a truly memorable experience.

The coffee pop-up will be hosted across Genesis showrooms in the Kingdom of Saudi Arabia.  Guests will have the opportunity to enjoy Toby’s Estate’s artisanal coffee while exploring Genesis’ distinctive model lineup creating a multisensory moment that blends refined hospitality with design-led automotive excellence.

Omar Al-Zubaidi, Chief Executive Officer of Genesis Middle East & Africa, commented:

“Through this collaboration with Toby’s Estate, we continue to expand the Genesis experience beyond automotive design, connecting with our customers in ways that celebrate craftsmanship, creativity, and refined living. Coffee culture and automotive design share a deep appreciation for detail and intentionality, and together, we aim to offer guests a moment that is both inspiring and memorable. This partnership reflects our commitment to elevating every touchpoint of the Genesis journey.”

This collaboration reinforces Genesis’ continued commitment to creating meaningful touchpoints that enrich the customer journey. By integrating specialty coffee into its design-driven showrooms, the brand introduces a new dimension of hospitality one that blends artistry, comfort, and innovation for guests across the Kingdom.

The Showroom locations are as follow:

Genesis Wallan – Riyadh Showroom:  Northern Ring Road, please click here

Genesis Naghi – Jeddah Showroom: Kind Abdulaziz Branch Road, please click here

Genesis Majdouie – Khobar Showroom: King Fahad Branch Road, please click here

About Genesis

As a design-focused brand, Genesis has introduced fascinating models that embody ‘athletic elegance’, including The G70, The G80 midsize luxury sedan and The G90, as well as The GV70 and The GV80. With Genesis Motor distributors based throughout the Middle East and Africa region, Genesis has recently launched a series of its first standalone showrooms in the region, namely in the UAE, Jeddah, Oman and Bahrain. The brand also has a dedicated service center in Kuwait, with plans to expand further into the MENA region in the near future. For more information on Genesis and its new definition of luxury, please visit http://www.genesis.com/

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About Toby’s Estate

Founded in 1997 in Australia, Toby’s Estate Coffee Roasters is a specialty coffee brand and retailer dedicated to providing exceptional coffee experiences from farm to cup. We pride ourselves on sourcing the finest quality beans from sustainable farms around the world, fostering direct relationships with coffee producers, and promoting ethical trading practices.

At Toby’s Estate, our expert roasters meticulously craft each blend and single-origin coffee to bring out the unique flavor profiles of our beans. Our commitment to quality extends to our coffee preparation techniques, ensuring our customers enjoy a rich and flavorful cup every time.

In addition to our signature coffee offerings, we provide a curated selection of gourmet bites designed to complement our beverages. With more than 23 locations in Kuwait, Saudi Arabia, the UAE and Qatar, we invite coffee enthusiasts and newcomers alike to experience the inviting ambiance of our cafes and the artistry of our baristas.

For more information, follow us on Instagram @tobysestate.sa