[CES 2026] Quest for Perfect Color…Samsung to Push Boundaries of TV at The First Look

Ain Alalam – Rashad Iskandrni

Dec 27, 2025 – Fifty years ago in 1975, Samsung Electronics released the ‘Econo TV.’ The company has continued its quest to find and offer the perfect color, upgrading its offerings to color, LCD, LED and QLED TVs. During the journey, Samsung became the world’s leader in TVs — 20 years running.

This year, Samsung Electronics once again elevated the TV experience with ‘Micro RGB,’ which uses sub-100 μm red, green and blue LEDs for ultra-precise light control and improved color accuracy. Attention is now focused on what the company will showcase at CES 2026, the world’s largest IT and home appliance exhibition. Stay tuned for what’s next.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.