Nissan Saudi Arabia Set to Launch ‘Winter in Hail’ Experience During the Kingdom’s Winter Season

Ain Alalam – Rashad Iskandrni

Nissan Saudi Arabia is set to introduce a winter driving experience titled Winter in Hail, aimed at highlighting the Hail region’s natural and cultural diversity while showcasing the capabilities of Nissan vehicles across a variety of driving conditions.

Timed to coincide with the Kingdom’s winter season, the experience aligns with the growing momentum of domestic travel initiatives and brings Saudi Arabia’s geographic diversity to the forefront. It also reinforces the Kingdom’s positioning as an increasingly attractive destination for winter tourism.

The curated exploration journey will unfold across a selection of prominent locations in Hail region, offering participants the opportunity to experience Nissan vehicles in diverse driving environments while engaging with the region’s winter landscape. Blending driving with a spirit of adventure, the experience will highlight the performance of the Nissan Pathfinder, X-Trail, and X-Terra, emphasizing stability, control, and adaptability across varying terrains, supported by advanced technologies and elevated levels of comfort suited to travel across the Kingdom.

Commenting on the campaign, Adib Takieddine, Managing Director of Nissan Saudi Arabia, said: “The Winter in Hail experience reflects our belief that driving today extends beyond mobility to represent lifestyle and a deeper connection to place. Through this initiative, we respond to the growing demand for locally inspired journeys, demonstrating how mobility and exploration can contribute to strengthening connections with the Kingdom’s regions, while encouraging audiences to discover Saudi Arabia throughout the year.”

The Winter in Hail experience will take place from 28 to 30 December 2025, through a thoughtfully curated journey led by a select group of voices from the automotive and travel sectors. The experience offers audiences a fresh perspective on the region’s tourism appeal, while inspiring meaningful and memorable winter travel experiences within the Kingdom.

About Nissan Motor Co., Ltd. 

Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania).

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