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LuLu Group signs landmark MoU with Sulalat Coffee at World of Coffee Dubai to expand specialty coffee footprint in Saudi Arabia

Ain Alalam – Rashad Iskandrni

 

LuLu Group has signed a landmark Memorandum of Understanding (MoU) with Sulalat Coffee during the 5th edition of World of Coffee Dubai. This exclusive retail partnership is designed to enhance the specialty coffee offerings across LuLu’s hypermarkets in Saudi Arabia, meeting the growing demand for premium coffee experiences within the region.

The agreement was signed by Mohamed Haris, Director – KSA of LuLu Group, and Abdulelah Al-Murqi, Marketing Director of Sulalat Coffee. Through this collaboration, LuLu Group will provide a dedicated platform for Sulalat’s specialty-grade beans, which are globally sourced and roasted in Riyadh. This initiative ensures that world-class coffee quality, previously reserved for niche aficionados, is now readily accessible to coffee lovers throughout the Kingdom.

By partnering with Sulalat Coffee, LuLu Group is integrating artisanal expertise with large-scale retail excellence. Sulalat has been a pioneer in the specialty coffee movement in the region, and this partnership allows LuLu to showcase unique varieties and professional-grade roasting. The collaboration reflects a shared vision to celebrate the thriving local coffee culture and deliver an unparalleled selection of premium products to everyday consumers.

As the premier platform for the industry, World of Coffee Dubai 2026 highlights the rapid growth and innovation within the regional coffee scene. With the event attracting over 17,000 visitors and hundreds of global exhibitors, it provides a vital stage for industry leaders to connect.

In alignment with Saudi Vision 2030, this partnership reinforces LuLu Group’s commitment to empowering homegrown brands and fostering economic diversification within the Kingdom. By providing a global stage for local excellence at events like World of Coffee Dubai, LuLu continues to support the growth of a vibrant private sector and a sustainable retail ecosystem.