Dubai-Born Wellness Concept Reform Athletica Officially Opens Its First Riyadh Studio

Ain Alalam – Rashad Iskandrni

March 25, 2026 – Dubai-born wellness concept Reform Athletica has officially opened in Riyadh and is now welcoming guests to its new studio in the Diplomatic Quarter, one of the city’s most sought-after lifestyle destinations. The space is fully operational, bringing the brand’s distinctive blend of performance training, design-led environments, and mindful wellness to the Saudi capital.

Recognized for building a devoted community in Dubai, Reform Athletica has developed a reputation for elevating the studio workout experience through thoughtful programming and carefully curated spaces. With the launch of its Riyadh location, the brand introduces its signature philosophy to a growing wellness community seeking purposeful, design-conscious fitness environments. The launch comes at a time when Saudi Arabia’s wellness and fitness landscape continues to expand, with increasing demand for boutique fitness concepts and design-led training spaces.

Dina Elshurafa, Founder of Reform Athletica, commented: “Riyadh has an incredibly dynamic and fast-growing wellness community, and we are thrilled to introduce Reform Athletica’s philosophy of intentional movement and design-led fitness to the city. Our goal has always been to create spaces where people feel inspired to train, connect, and prioritize their wellbeing.”

The studio was designed in collaboration with London-based architecture and interiors practice TR Studio, creating an environment designed to encourage focus, calm, and performance. Emphasizing natural light, refined textures, and minimalist architectural details, the interiors provide a serene yet energizing backdrop that complements the intensity of the workouts.

At Reform Athletica, members can choose from a range of classes including the brand’s signature Reform Method on the Lagree Megaformer, alongside Microform, RA Strength, and Yoga. Together, the curation of classes allows guests to build strength, endurance, mobility, and balance through controlled and intentional movement.

The Riyadh studio has been designed to accommodate a variety of training experiences, featuring a dedicated Lagree Megaformer training room, a flexible multi-purpose studio, and three private personal training suites for individualized coaching sessions.

Within the studio, visitors will also find RAFresh Juice Bar, Reform Athletica’s in-house Juice Bar offering nutrient-focused refreshments including smoothies, fresh juices, protein shakes, specialty coffee, and light bites designed to support an active lifestyle.

A standout element of the Riyadh space is its curated art collection, assembled over several years and thoughtfully integrated throughout the studio. Reflecting Reform Athletica’s belief that movement and creativity should always coexist, the collection adds an artistic dimension to the workout environment and enhances the overall sensory experience.

Sustainability remains an important principle for the brand, reflected in the studio’s durable material selections, recycling practices and conscious design choices that support long-term, responsible wellness practices.

With its arrival in Riyadh, Reform Athletica introduces a new destination for fitness and lifestyle in the city—where training, design, and culture converge to create a wellness experience that is both motivating and immersive.

To celebrate the opening, Reform Athletica is offering exclusive early bird founder packages for clients, available for a limited time only. Bookings are currently available via the Reform Athletica website.

Website https://www.reformathletica.com/sa

Instagram https://www.instagram.com/reformathleticaksa/

Contact +966 11 252 2049

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About Reform Athletica

Reform Athletica is a boutique fitness studio offering a curated selection of classes including the RA Method, RA Strength, Micro, Sculpt & Burn, and yoga. With locations in Riyadh and Dubai, Reform Athletica blends elevated training, thoughtfully designed spaces, and a community-driven ethos to empower clients to achieve sustainable results and live stronger, healthier, and happier lives.