Amelia Gray, Gabbriette, Iris Law, Anok Yai, Imaan Hammam, Lila Moss, Marisa Abela and Calum Harper celebrate the ELIE SAAB H&M collection at the historic Palais Brongniart in Paris

Ain Alalam – Rashad Iskandrni

H&M and ELIE SAAB toasted the forthcoming arrival of their anticipated collaboration – a distinctive collection spanning ready-to-wear, evening finery and accessories. The event was attended by Amelia Gray, Gabbriette, Iris Law, Anok Yai, Imaan Hammam, Lila Moss, Marisa Abela and Calum Harper. Also, in attendance were globally dressed talents Salma Abu Deif, Razane Jammal and Yasmina El Abd, alongside regional guests Stephanie Atala, Jessica Kahawaty, Lama Alakeel, Mayan El Sayed and Mused Alsaqer. The evening featured a special appearance by Robin S, who performed various hits, including her iconic 1990s song, “Show Me Love”. Kim Turnbull, Inès Rau and Ella Knight performed DJ sets, adding to the atmosphere of celebration.

Guests were treated to a first glimpse of an unexpected special addition to the upcoming ELIE SAAB H&M collection: a bridal gown and veil, which sits alongside the broader range of embellished gowns, sharp tailoring and lacy separates. The bridal addition brings ELIE SAAB’s longstanding bridal heritage to the collaboration. The dress was revealed as Robin S performed, with a model appearing amongst the crowd in the mermaid-shaped gown – cut with a dramatic train at the back, and a twisting off-the-shoulder top – and hand-embroidered veil.

The event was held at the historic Palais Brongniart in the centre of Paris. The space was draped in a rich burgundy fabric, creating a cocoon of glamour, elegance and beauty for guests. Guests arrived at the place along a long red carpet evoking ELIE SAAB’s enduring legacy on the world’s most celebrated red carpets.

“Paris has always been very close to my heart, so it felt natural to celebrate this collection here, especially when so many people from the fashion world are in the city. I am very happy to see the ELIE SAAB H&M collection reach this point. It is a collaboration that is very meaningful to me, and I am pleased to share it with friends and those who have been following my journey.” Elie Saab, Chairman and Chief Creative Officer, ELIE SAAB.

“The event encapsulated the spirit of joy and glamour that defines ELIE SAAB and this collection specifically. Seeing Robin S perform put a smile on everyone’s face: the perfect soundtrack to reveal this special ELIE SAAB H&M bridal look.” – Ann-Sofie Johansson, Creative Advisor & Head of Design Womenswear, H&M

“I always feel so excited for every H&M collaboration. The beauty and attention to detail is so special and this collection really captures that energy and craft. I was so happy to be a part of such a fun, vibrant atmosphere.” – Amelia Gray

The ELIE SAAB H&M collection – including the bridal gown and veil – will launch online and in UAE, Kuwait and Riyadh, from 22 October 2026.

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ABOUT H&M
H&M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME, and MARKET as well as Afound. The H&M group has 52 online markets and more than 4,900 stores in 74 markets including franchise markets. In 2018, net sales were SEK 210 billion. The number of employees amounts to more than 177,000. For further information, visit hmgroup.com.

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H&M Contact: Hoda Marquise, Communications Specialist – hoda.marquise@alshaya.com