Hayat National Hospitals Group unveils new identity as Hayat Healthcare The new identity reflects the group’s growth and breadth of services under the tagline A Life Well Lived

Ain Alalam – Rashad Iskandrni

5 October 2026 – Hayat National Hospitals Group today unveiled its new identity as Hayat Healthcare, with the tagline “A Life Well Lived”. The new identity reflects the group’s growth and the breadth of its healthcare businesses.
Hayat Healthcare brings the group’s businesses together under a shared corporate identity, while its facilities continue to provide services under their own names and brands.
The new identity reflects the group’s existing operations across hospitals, clinics and pharmacies and makes their shared affiliation clearer. Retaining “Hayat” preserves the connection to the group’s history and its relationships with patients and families, while “Healthcare” describes the broader scope of its businesses and services.
The tagline “A Life Well Lived” expresses the contribution that care can make to people’s health, peace of mind and quality of life. It is grounded in understanding each patient’s needs, providing appropriate care and maintaining a supportive relationship throughout their care journey.
Dr. Fouziyah Aljarallah, Group Chief Executive Officer, said: “Our new identity reflects Hayat as it is today, with its medical expertise, facilities and range of services. As the group grows, our focus remains on the people we care for: understanding their needs, explaining each step of their care and providing attentive follow-up. A Life Well Lived expresses what we want every patient and family to experience with us.”
The group identity will be introduced progressively across its digital channels, corporate materials and communications. Its use will make the relationship between the group and its facilities clear, helping people recognise its services and affiliated businesses.