Ain Alalam – Rashad Iskandrni

With the dusty summer season approaching, Dyson unveils V15 Detect cordless vacuum designed to give homes the deepest clean yet


Dyson has announced the results of its annual global dust study that investigates cleaning habits and behaviours of residents worldwide, delving into our understanding of household dust and the potential impact it can have on our health and well-being.

The study, undertaken by 32,282 respondents from 33 countries around the globe revealed that 95% of people are cleaning just as much, if not more, than they did last year. The findings also showed that respondents want to ensure their homes remain a clean and healthy space as many continue to be concerned about the cleanliness of their homes because of the COVID-19 pandemic.

In the survey, KSA were found to be the most frequent cleaners with 84% in KSA deep cleaning their homes more than once a month compared to the global average of 71%. However, it was also found in the same survey 40% of people in KSA are only motivated to clean when their home was dusty or when there was visible dust and dirt on the floor.

“It is a cause for concern if people only clean when they spot visible dust on the floors as many dust particles are microscopic in size,” says Monika Stuczen, Research Scientist in Microbiology at Dyson. “In fact, by the time people spot visible dust in the home, it is highly likely that there are dust mites in your home.”


Dyson’s research shows that the best way to tackle dust, is to remove it from the home completely. When asked what people think is the biggest contributor to household dust, 33% of KSA respondents believed it was sand and dust particles with 32% of KSA respondents being extremely worried about bringing outdoor dust inside. KSA are now entering the dustier summer months and with the recent sandstorms that have engulfed both nations, it is more important than ever to keep homes clean to protect from dust particles that may get into people’s bodies, potentially causing health issues.

Are people cleaning the right spaces in their homes – with the right methods?

The Dyson Global Dust Study reveals that people feel that vacuum cleaners are the most effective in removing dust from the home, yet, a wet cloth remains as the top cleaning tool by owners at 69%, with the vacuum cleaner coming fourth. Additionally, 71% of KSA respondents said they are least likely to use a vacuum to clean their home.

Using a wet cloth to clean surfaces is fine, but the sequence of cleaning tools matter. Dampening dust on floors – even fine dust invisible to the naked eye – could mean that you’re creating a habitat more favourable to dust mite and mould proliferation,” explains Monika. “Dust is most effectively removed with a vacuum cleaner first, before going on to wipe surfaces. Even then, it is important to use a vacuum cleaner with effective filtration and sealing technology to ensure that whatever you vacuum remains trapped and is not expelled back into the home.”

Although we see positive shifts in people’s cleaning habits, with more people worldwide vacuuming some of the commonly overlooked spaces including their mattresses and sofas, many people in the Gulf continue to neglect these spaces – 33% in KSA of people do not vacuum their mattress and sofas.


Dyson V15

Dyson recently unveiled the newest development in vacuum technology, the Dyson V15 Detect cordless vacuum with illuminated cleaner head technology to reveal hidden dust. Engineered to detect hidden dust as small as 10 microns and equipped with an acoustic piezo sensor to enable scientific proof of what’s been sucked up, these new Dyson technologies redefine deep cleaning at home.

Dyson have spent almost 20 years studying real dust – only by understanding the complex matrix of household dust can the technology innovator better enable its vacuum cleaners to deal with the conditions they face in real homes. Dyson’s engineers spend countless hours developing filters and seals to make sure that their vacuum cleaners capture not only the dust you can see, but also the dust you can’t. Their engineers want to make sure that what has been sucked up remains trapped in the bin and is not expelled back into the home – helping to keep households clean and hygienic.

“We hope this research inspires you to think about what is in the dust in your homes,” explains Monika. “Just because it is out of sight does not mean it should be out of mind. The microscopic dust particles like pet dander and dust mite allergens may have a larger impact on your health and well-being than particles you can actually see with the naked eye.”

To discover more findings from Dyson’s Global Dust study, visit the Dyson Newsroom.