Once Again! Chery Ranks the Second among Chinese Brands of J.D. Power’s Sales Satisfaction

Ain Alalam – Rashad Iskandrni


Recently, J.D. Power, a world-leading consumer insight and market research organization, officially released the results of “2022 Sales Satisfaction (SSI) of Chinese Brands”. Chery once again ranked the second.

Chery once again ranked the second among Chinese brands of J.D. Power’s Sales Satisfaction, which benefits by its adherence to the concept of “user-centered”. Another key reason is that Chery Automobile continuously improves technology, products and marketing experience to achieve the overall improvement of customer value.

In terms of vehicle purchase services, Chery has insisted on carrying out value actions on the whole process of users’ vehicle purchase for many years, constantly extending the boundary of customer service, and narrowing the distance with users through a variety of warm-hearted services and activities, such as door-to-door test drive and holiday care. Meanwhile, Chery has set up a user satisfaction system for the whole process of vehicle purchase from exhibition hall reception, test drive to new vehicle delivery, so as to fully listen to the opinions of users.

With endless and unremitting efforts in user service, Chery provides accurate services around the “pain points” and “difficulties” of users, constantly improving user satisfaction with service experience beyond expectations.

Powered by marketing innovation, Chery strengthens the interaction with users

Chery’s once again ranking the second among Chinese brands of 2022 Sales Satisfaction also profits from its continuous efforts in marketing innovation. Based on the insight into new consumer groups and new marketing forms, Chery has innovatively explored various cross-border cooperation modes in the industry with a pioneering pattern and vision, creating an infinitely extendable brand space for millions of users, and continuously bringing value beyond the products and services of auto brands.

The full matrix product layout assists Chery to meet the diversified vehicle needs of users

The improvement of sales satisfaction is closely related to Chery’s continuous efforts in product renewal and upgrading. Chery has continuously introduced highly competitive models to the market based on the market changes, so as to better meet the product needs and experience of consumers.

As a star series model in the “big single product strategy” of Chery Automobile, TIGGO 8 PRO e+, a brand-new energy product in TIGGO 8 series, may be launched in global markets in the second half of this year.

Chery has won the trust of millions of global users by virtue of quality and service since its establishment. Thanks to its consistent service concept of “more convenient, more professional and more considerate”, Chery is able to achieve good results again. It is believed that in the future, Chery will continue to focus on user needs, providing every user with attentive services from vehicle selection, purchase and use, and bringing them enough humanistic care.

About Chery

Chery has been known as “Technological Chery” since its foundation for insisting on mastering core technologies. It has set up six Research and Development centers in the world and a Research and Development team of over 5,000 elite members, providing it with advantages in traditional fuel technology, new energy, intelligence manufacturing and other fields. After more than 20 years of exploration in the field of new energy vehicles, Chery has established its leadership with four vehicle assembly platforms, five general subsystems and seven core technologies. Its EQ1 model has become the leader of mini battery electric vehicles in China. In the field of intelligent manufacturing, Chery has released the “CHERY LION” strategy, gradually realizing the intelligent layout in the whole life cycle of R&D, manufacturing, marketing, and service, as well as achieving the mass production and launch of L2.5 autonomous driving technology. As for global market expansion, Chery is the first Chinese automobile company to export vehicles, CKD parts, engines, and vehicle manufacturing technology and equipment around the world. Up to now, Chery has exported its vehicles to more than 80 countries and regions and has set up 10 overseas factories and more than 1500 overseas dealers and service outlets. With nearly 10 million users worldwide, including 2 million users outside China, Chery has ranked first in the number of passenger cars exported from China for 19 consecutive years.

For more information, please contact cheryinternational@mychery.com.