Ain Alalam – Rashad Iskandrni

April 3rd, 2024: HONOR today announced the transition to the domain name, replacing, effective immediately. This marks a significant milestone in the company’s journey to becoming an iconic global technology brand and attests to the brand’s growth in the past three years.

The assumption of the domain name ownership results from HONOR’s relentless commitment to innovation, openness and collaboration, and reflects the success of HONOR’s key strategic initiatives. “The word ‘honor’ is a strong, emotive term. As the name of our brand, it instills in us a sense of purpose,” said George Zhao, CEO of HONOR Device Co., Ltd. “We see the taking over of as the natural conclusion of our continued development. In accomplishing this mission, we have proven the effectiveness of our strategic vision and our efficacy as a connector bridging the Chinese supply chain with the global innovator community.”

Three years ago, HONOR commenced operations as a fully independent brand. It outlined five strategic priorities and identified its key business focuses, which were to compete against the industry’s leading players with flagship hardware, and to revolutionize software user experiences with AI-empowered innovations. For the past three years, HONOR has remained steadfast in its pursuit, delivering on this strategic plan with breakthrough products and customer satisfaction.

From a hardware perspective, HONOR has consistently pushed the envelope with revolutionary innovation. With the lightweight and slim HONOR Magic V2, HONOR challenged the mainstream status of bar smartphones. With the HONOR Magic5 Series, the brand became the first in the smartphone industry to deploy the silicon-carbon battery technology at scale. With the HONOR Magic6 Series, HONOR introduced the LOFIC technology, which debuted in autonomous vehicles, to smartphone cameras to usher in the age of sportography. In addition to demonstrating HONOR’s thought leadership, these are also examples of how the brand has been working to uplift Chinese supply chain partners, connecting them with global innovators to work together to realize the future of consumer electronics.

On the operating system and AI frontier, HONOR has continued to explore new possibilities for human-device interactions, using AI to revolutionize consumer services to tear down boundaries of closed ecosystems. Earlier this year, HONOR showcased a small part of the four-pronged Platform AI strategy with Magic Portal and the eye-tracking car experience. In an industry where every player is going all in on AI, HONOR will remain committed to its vision for AI to maintain its leadership.

HONOR’s innovative products and solutions have also earned the acclaim of consumers worldwide, resulting in significant growth across multiple countries and regions.

Recognized for its slim foldable form factor and platform-level AI capability, the PORSCHE DESIGN HONOR Magic V2 RSR was recently named the GLOMO Best in Show at MWC Barcelona 2024, becoming the first smartphone by a Chinese OEM to win the accolade in five years.

Further attesting to HONOR’s success on the international stage, HONOR has partnered with some of Europe’s largest telecom operators, including Orange, Vodafone, and Telefónica, to grow its presence in Europe. In Q4 2023, HONOR was one of the top five brands in the region and in multiple markets such as the Middle East, Latin America and Malaysia.

In the era of AI, HONOR will stay true to its vision and aspire to live up to the meaning of its name. With AI empowering its operations, HONOR endeavors to execute its four-pronged AI strategy, working with industry partners to deliver the best AI experiences to consumers. HONOR is also committed to innovating on hardware ranging from display to battery, imaging and security solutions to address user pain points, creating value for consumers and elevating the company to become a premium global brand.



HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services. With an unwavering focus on R&D, it is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more. Offering a range of high-quality smartphones, tablets, laptops and wearables to suit every budget, HONOR’s portfolio of innovative, premium and reliable products enable people to become a better version of themselves.

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