MAKE THE MOST OF DUBAI SUMMER SURPRISES 2024

Ain Alalam – Rashad Iskandrni

A jam-packed calendar bursting with new and only-in-Dubai experiences, plus spectacular deals, including Kids-Go-Free, fabulous gastronomy offers, make the city the ultimate summer destination for everyone

Curating an exceptional line-up of thousands of exceptional offers and sensational things to do, see, and explore, Dubai is gearing up to transform this summer into a season of endless possibilities at pocket-friendly prices and great value for anyone and everyone. The iconic Dubai Summer Surprises (DSS) returned for its biggest and most exciting edition this summer until 1 September, promising residents and visitors a summer well spent with reduced prices, unbeatable promotions, and big savings.

Organised by Dubai Festivals and Retail Establishment (DFRE), the city comes alive for 65 days of non-stop fun with a jam-packed calendar of electrifying events, incredible shopping experiences, brilliant bargains, thousands of offers and things to do, alongside astounding prizes, diverse gastronomy, and never-seen-before hotel and attraction offers.

Dubai’s favourite summertime destination, Modesh World, has added to the excitement with its 25th anniversary grand celebrations this year, welcoming the young and the young-at-heart to create unforgettable memories at one of the region’s largest indoor entertainment and amusement facilities. Families and children can expect a celebratory atmosphere brimming with endless excitement, thrilling live entertainment, unmissable events, fun and interactive workshops, and amazing giveaways. Kids can join Dubai’s beloved Modesh and his friend Dana for unforgettable adventures across 170 exhilarating rides and attractions, including an all-new Inflatable Park and Animal World Play Area, more than 100 arcade games and VR experiences, soft play areas, and much more. Plus, all taste buds are catered to with over 20 dining options, including a one-of-a-kind experience at the Modesh Cafe.

FAMILY FUN AND OFFERS

Families can unwind with unbeatable summer staycation deals and extended getaways, perfect for creating lasting memories with your loved ones. Hundreds of hotels are offering Kids Go Free offers, making summer escapes even sweeter for families and children, along with iconic attractions like Madame Tussauds, The View at The Palm, Burj Khalifa At the Top, and the captivating AYA Universe. Additionally, dozens of top hotels and resorts across the city are offering riveting couples offers, including romantic getaways, wellness retreats, fine-dining experiences, unique date ideas, and many incredible  experiences to explore together for less.

EXCLUSIVE RETAIL PROMOTIONS

Shopaholics can rejoice all summer long as DSS transforms Dubai into a shopper’s paradise with unbeatable deals and exciting promotions. Residents and visitors can dive into retail bliss across more than 800 top brands at over 3,500 stores throughout the city, where discounts of up to 75 per cent await. From on-trend fashion finds to limited-time offers, DSS presents the perfect opportunity to snag incredible deals on coveted international and local brands on everything from lifestyle products and beauty essentials to cutting-edge electronics while scoring big savings. Participating stores sweeten the deal with a chance to win huge prizes, while exclusive weekly promotions offer even more ways for everyone to maximise their retail therapy.

GASTRONOMY

Dubai’s culinary scene heats up this summer with the sizzling return of the Summer Restaurant Week from 23 August to 1 September. Foodies are invited to embark on a delicious adventure with a curated list of over 60 top family-friendly restaurants offering specially priced set menus for lunch and dinner. From internationally renowned hotspots to hidden gems, food aficionados can savour delectable dishes crafted by talented chefs across a diverse range of cuisines. Catering to all dining desires and budgets from casual family outings or fine-dining experiences, guests have the chance to explore new favourites or revisit old classics. This includes 11 Woodifre, Lila Taqueria, Sal’s bistro, Little Jun’s and many more.

CITYWIDE SUMMER CAMPS

Children across the city can embark on endless creative adventures with exceptional summer camps at leading attractions. Ski Dubai is back with its enthralling summer camp from 1 July to 30 August, calling young explorers to celebrate summer in the snow. Offering daily or weekly passes for kids aged 4-12 years, Ski Dubai opens the doors to lots of fun and learning with snow sports, educational programmes, trips to VOX Cinemas and the Magic Planet, and much more. Daredevils and adventurers can also conquer the Dubai Ice Warrior Challenge as they navigate through a maze of 20 daring obstacles to reach the finish line.

Expo City Dubai is calling young explorers aged 5-12 years to enjoy enriching summer experiences from 8 July – 23 August. Offering the perfect blend of laughter, learning, and lasting memories, the camp is packed with creative activities, hands-on workshops, thrilling outdoor discoveries, and endless fun.

For more information, visit @CelebrateDubai on social media and the Dubai Summer Surprises website.

1. Discover the ultimate summer destination right next door – Dubai! With its incredible range of experiences and unbeatable value for money, Dubai is the perfect choice for families looking for convenience and adventure. Ignite your love for Dubai and create unforgettable memories this summer.
2. Get ready for non-stop entertainment in Dubai! Experience the excitement of Dubai Summer Surprises, where you’ll find incredible sales, citywide celebrations, concerts, and attractions.
3. Relive the magic of Dubai! Celebrate the 25th anniversary of Modesh World, the beloved character who has brought joy to countless families over the years. Take a trip down memory lane as you reminisce about the moments when your children were little, playing and laughing with Modesh. Now, as adults, bring your own kids to experience the same joy and wonder that Modesh brings.
4. Make the most of our Kids Go Free offers and turn your family vacation into an extraordinary experience. Dubai is packed with amazing deals, discounts, and loyalty programs for kids. Enjoy top-notch hotels with family-friendly amenities and impeccable service. Your children stay for free, and many properties offer exciting extras like free play sessions and dining for kids. From theme park thrills to beautiful beaches, there’s something for everyone.
5. Dubai is the ultimate destination for family fun and entertainment this summer. With world-class theme parks, water parks, and immersive attractions, you’ll create lifelong memories with your loved ones. Experience high-energy adventures, real snow, indoor tropical rainforests, and immersive digital experiences. Dubai sets the highest standards for fun and entertainment.
6. For families who have created a special bond with this enchanting city, it’s time to return to your beloved Dubai and rediscover the places and attractions that hold a special place in your heart. Create a nostalgic journey for your family this summer, where cherished memories can be shared with a new generation.
7. Don’t miss out on the summer of a lifetime! This calls for Dubai. Experience the unbeatable combination of convenience, value, and excitement that only Dubai can offer. Make this summer unmissable for your family. Get ready for an unforgettable adventure in Dubai! Dubai beckons with a perfect blend of culture, luxury, and excitement, ensuring an unforgettable experience for all who seek the extraordinary. Come, embrace the diversity and make memories that last a lifetime in the heart of a city like no other. And all of this truly calls for Dubai.