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20-billion-dollar market* growing @ 2.58% draws global travel businesses to Riyadh
Ain Alalam – Rashad Iskandrni
The Kingdom Business and Luxury Travel (KBLT) Congress is set to take place on September 25-26, 2024, in Riyadh. This premier event promises to gather top leaders and innovators from the luxury travel industry, creating an unparalleled networking, learning, and business growth platform.
The KBLT Congress brings together senior-level executives from the world’s leading luxury travel brands. The two-day event fosters connections and collaboration among industry leaders, offering a unique blend of insightful presentations, panel discussions, and interactive sessions.
Attendees will gain valuable insights into the latest trends, challenges, and opportunities shaping the Saudi luxury travel market.
A research document by Taylor & Francis* on the Saudi outbound market emphasizes Saudi Arabia is one of the world’s most important tourist-generating markets. The research focuses on two aspects of Saudi tourism: the growth of outbound tourism and destination trends. The study finds that the growth of Saudi international tourism is largely a result of ‘push factors’ within the nation and Saudi wealth It goes on to say ‘Trending data indicate emerging new destinations for Saudi international tourists. But capturing the $20 billion annual expenditure on outbound tourism may be elusive given Saudi preference to vacation in proximate, culturally familiar places.’ Travel industry professionals will gather at KBLT to find an entry and reiterate positioning in this wealthy albeit elusive market.
The audience profile is upmarket and fits well into the luxury travel segment. Research by Seera Group** confirms 80% of Saudi Arabians prefer to travel via full-service airline carriers and 86% book four or five-star properties for their international travels with an average spend of over US$180 per night. The group’s data also reveals that over 45% of international travelers take trips of nine days or more. The travel industry in Saudi Arabia will attend KBLT 2024 to update the requirements of their national business.
KBLT is excited to announce that Sulaiman Al Romi, CEO of Saudi Premier Travel & Tourism Group, and Chairman – of Gulf Reps Ltd., will be one of the key speakers at the KBLT Congress. As the Chairman of the KBLT Advisory Board and a leading figure in the travel and tourism industry in the kingdom, Sulaiman Al Romi brings unparalleled expertise and vision. His dual roles not only highlight his extensive knowledge and influence in the sector but also underscore his commitment to fostering growth and innovation in business and luxury travel. Under his leadership, the KBLT Congress is set to deliver groundbreaking insights and dynamic discussions, ensuring a memorable experience for all attendees.
