LG CELEBRATES ABDULLAH ALHAYDAN’S VICTORY AT RALLY QASSIM 2024 Top Saudi Rally Driver Secures 1st Place with LG Sponsorship, Showcasing Skill and Precision in Motorsports

Ain Alalam – Rashad Iskandrni

LG Electronics (LG) proudly congratulates Abdullah Alhaydan and his team, SHEGAWI, on their 1st-place victory at Rally Qassim held in Al Qassim, Saudi Arabia. This impressive win, achieved in Alhaydan’s powerful SSV vehicle with a top speed of 125 km/h, highlights LG’s commitment to supporting top-tier talent and embracing the thrill of motorsports.

Alongside his navigator Bader Al-Ajmi, Alhaydan and the SHEGAWI team displayed exceptional teamwork, precision, and resilience, securing the top position against strong competition. This remarkable victory not only celebrates the achievements of one of Saudi Arabia’s leading drivers but also underscores LG’s passion for adventure, excellence, and the positive spirit of “Life’s Good.”

“Abdullah Alhaydan’s outstanding performance at Rally Qassim reflects his dedication, skill, and the adventurous spirit that defines our brand,” said Jungho Kim, Managing Director of LG Saudi Arabia. “We are honored to support Abdullah and the SHEGAWI team on their journey to success, and we look forward to celebrating future milestones with them. At LG, we believe ‘Life’s Good’ when we push boundaries, support inspiring talent, and encourage fans to embrace the thrill of competition.”

This partnership with Alhaydan and the SHEGAWI team is part of LG’s broader “Life’s Good” campaign, which embodies the company’s commitment to enriching lives through experiences that inspire adventure and positivity. By aligning with the world of rally racing, LG connects with fans who value innovation, exploration, and excellence.

Motorsports fans at Rally Qassim enjoyed LG’s presence throughout the event, with branding prominently featured on Alhaydan’s SSV and the SHEGAWI team’s gear. This partnership allowed LG to engage with the motorsports community and support local champions in Saudi Arabia’s growing racing scene.

For more updates on LG’s partnerships and to relive highlights from Rally Qassim, follow LG’s official social media channels or visit our website at https://www.lg.com/sa_en/

About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global sales of over USD 56 billion in 2020. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, service robots, automotive components and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.