Lulu Launches “Australia Week 2025” Across Saudi Arabia, Showcasing Over 960 Premium Products

The initiative spotlights the growing bilateral trade partnership between Saudi Arabia and Australia, with a shared focus on quality, sustainability, and innovation.

Ain Alalam – Rashad Iskandrni

Lulu Retail has officially launched “Australia Week 2025” across all its stores in Saudi Arabia, celebrating the strong partnership between Saudi Arabia and Australia in food security and trade. The event was inaugurated at Lulu’s Diplomatic Quarter branch in Riyadh by Australian Ambassador to Saudi Arabia, H.E Mark Donovan in the presence of Shehim Mohammed, Director of LuLu Hypermarkets Saudi Arabia, senior officials from the Australian Embassy, and top executives from Lulu.

LuLu Showcasing 129 Leading Australian Brands; 960 Premium Products :

Running until May17, Australia Week 2025 showcase of more than 960 high-quality Australian products from 129 leading brands. Shoppers can explore a curated selection of premium meats, fresh fruits and vegetables, dairy, frozen items, canned goods, and health-oriented foods. This week-long event highlights Australia’s reputation for clean, green, and sustainable food production.

The initiative coincides with Australia’s participation in the Saudi Food Show and is being activated in all Lulu stores across KSA. These in-store promotions are designed to complement Australia’s broader market engagement and deepen trade links with Middle Eastern markets.

Ambassador Mark Donovan emphasized the significance of this initiative. “In Australia, we value our close relationship with Saudi Arabia. Australia Week is a great opportunity to introduce our premium products to Saudi consumers. Lulu Retail is a strategic partner in this effort, and we are proud to present this diverse selection of Australian products to their customers.”

Shehim Mohammed, Director of LuLu Hypermarkets KSA, added: “At Lulu, we are committed to offering a rich and diverse shopping experience to customers in Saudi Arabia. Australia Week is part of that commitment. Through our partnership with Australia, we are able to provide a selection of high-quality products that align with Saudi tastes and nutritional needs. We are excited to share these exceptional items with our customers.”

Bryony Hilless, Australian Consul General to Dubai and Austrade General Manager for the Middle East remarked: “As the Middle East’s population grows and consumers increasingly demand high-quality and reliable food and beverages, Australia has become a secure and trusted exporter to the region. We’re proud to partner with Lulu Hypermarkets to showcase much-loved Australian products in-store and to support Australian producers to connect and grow export partnerships in the region.”

Todd Miller, Austrade Trade and Investment Commissioner, highlighted the strategic opportunity of engaging with the Saudi market, saying: “Australian producers are known the world over for high-quality products produced in sustainable and ethical ways. With Saudi Arabia’s Vision 2030 transforming the Kingdom’s food and beverage landscape, there are unparalleled opportunities for Australian exporters to provide the innovative, premium products the dynamic food market needs.”

Australia Week 2025 offering shoppers access to a wide array of Australian products at competitive prices, all backed by a strong reputation for quality, safety, and innovation. The event represents another step in LuLu’s ongoing journey to provide Saudi consumers with the best food choices that combine variety and superior quality.