LuLu Launches “Britain Week 2025” to Strengthen UK-Saudi Trade Collaboration

Featuring Over 3438 British Products from 367 Renowned UK Brands

Ain Alalam – Rashad Iskandrni

LuLu Retail has officially inaugurated “Britain Week 2025” across all LuLu stores in Saudi Arabia, offering customers a week-long celebration of British products and exclusive in-store promotions. The event highlights the strong trade ties between Saudi Arabia and the United Kingdom, emphasizing the quality and heritage of British brands.

The launch ceremony took place at LuLu’s Diplomatic Quarter branch in Riyadh and was officiated by the British Ambassador to Saudi Arabia, H.E. Neil Crompton. He was joined by Shehim Mohammed, Director of LuLu Hypermarkets Saudi Arabia, as well as senior representatives from the British Embassy and LuLu management.

Showcasing Over 3438 Premium UK Products from 367 Renowned Brands

Running until May 27, Britain Week 2025 features over 3438 British products representing 367 established and trusted UK brands. The diverse range includes fresh and frozen foods, dairy items, snacks, beverages, packaged groceries, and health-focused options such as organic and gluten-free products.

As part of this year’s campaign, LuLu has introduced 40 new items from seven leading UK brands, offering customers in Saudi Arabia exclusive early access to innovative products entering the market. This initiative reflects LuLu’s commitment to delivering high-quality international products through strong sourcing partnerships and seamless logistics.

UK and Saudi Leaders Mark Growing Trade Partnership

Commenting on the event, H.E. Neil Crompton stated:

“I’m delighted to be part of the opening of Britain Week 2025 at LuLu. It’s wonderful to see so many familiar UK products available here in Saudi Arabia, from classic teas and cheeses to new innovations. Events like this remind us that trade is not just about numbers, but about people, tastes, and shared experiences. I thank LuLu for their continued support in bringing British products closer to Saudi consumers.”

Shehim Mohammed, Director of LuLu Hypermarkets KSA, added:

“Britain Week is one of our most anticipated events, and we’re proud to bring it back across all LuLu stores in Saudi Arabia. It’s a celebration of British quality and a reflection of our strong sourcing partnerships with UK suppliers. With the continued support of our logistics and packaging center in Birmingham, we’re able to ensure that a wide variety of British products reach our shelves smoothly and consistently, offering our customers the best of the UK every year.”

“Britain Week” now in All LuLu Stores Across the Kingdom

Britain Week 2025 is currently live across all LuLu outlets in the Kingdom of Saudi Arabia, featuring exclusive promotions and a curated selection of premium British products.