{"id":100842,"date":"2025-06-16T13:36:32","date_gmt":"2025-06-16T13:36:32","guid":{"rendered":"https:\/\/ainalalam.com\/?p=100842"},"modified":"2025-06-16T13:36:32","modified_gmt":"2025-06-16T13:36:32","slug":"saudi-arabia-accelerates-digital-upskilling-with-165-surge-in-genai-and-73-growth-in-professional-certificate-enrollments-coursera","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=100842","title":{"rendered":"Saudi Arabia Accelerates Digital Upskilling with 165% Surge in GenAI and 73% Growth in Professional Certificate Enrollments: Coursera"},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; 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fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;off&#8221; remove_padding=&#8221;off&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;50&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;\u0635\u0641&#8221;][mhc_column type=&#8221;1_3&#8243;][\/mhc_column][mhc_column type=&#8221;2_3&#8243;][mhc_text admin_label=&#8221;\u0646\u0635&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; animation=&#8221;off&#8221;]\n<p style=\"direction: ltr;\"><strong>\u00a0Ain Alalam &#8211; Rashad Iskandrni<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"direction: ltr;\"><strong>16 June 2025:<\/strong> Coursera, a leading online learning platform, today announced a significant 73% year-over-year increase in Professional Certificate enrollments in Saudi Arabia, signaling strong national demand for flexible, job-relevant credentials that align with the Kingdom\u2019s transformation goals, according to the platform\u2019s annual <a href=\"https:\/\/www.coursera.org\/skills-reports\/global?utm_source=pr&amp;utm_medium=press&amp;utm_campaign=gsr2025&amp;utm_content=pr-press-gsr&amp;utm_term=gsr2025\">Global Skills Report<\/a>.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">Now in its seventh year, the report also revealed a 165% surge in Generative AI (GenAI) enrollments, further highlighting Saudi Arabia\u2019s rapid progress in building an AI-ready workforce capable of driving future innovation.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">This growth in enrollments comes as Saudi Arabia accelerates its economic transformation, with the labor market evolving at an unprecedented pace. The World Economic Forum\u2019s <a href=\"https:\/\/reports.weforum.org\/docs\/WEF_Future_of_Jobs_Report_2025.pdf\">Future of Jobs Report 2025<\/a> projects that 45% of work tasks in the Kingdom will be automated by 2030, exceeding global averages. In response, employers are prioritizing skills in technological literacy, AI, big data, and cybersecurity. Furthermore, with 38% of companies expected to remove degree requirements to broaden talent access, the shift toward skills-based hiring continues to gain momentum, underscoring the increasing importance of agile, future-ready reskilling models.<\/p>\n<p style=\"direction: ltr;\"><em>\u00a0<\/em><\/p>\n<p style=\"direction: ltr;\">Drawing on data from Coursera\u2019s global community of over 170 million learners, the Global Skills Report 2025 identifies where skill proficiencies are rising, where gaps remain, and what drives learner behavior across more than 100 countries. The report confirms Saudi Arabia\u2019s bold strides in AI-driven transformation, noting that 73% of Saudi organizations are already running AI programs and 82% are committed to large-scale upskilling initiatives.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">New to this year\u2019s report is the AI Maturity Index, which assesses countries\u2019 readiness for AI by combining Coursera data with external metrics from the International Monetary Fund (IMF) and the Organization for Economic Cooperation and Development (OECD). Saudi Arabia ranks 37th globally out of 109 countries, placing it among the top three performers in the region. Major investments, including Project Transcendence, a US$100 billion partnership with global tech leaders, and Neom\u2019s US$5 billion AI data center, demonstrate the Kingdom\u2019s sustained commitment to digital innovation.<\/p>\n<p style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"direction: ltr;\">Based on the set of skills emphasized in the Future of Jobs Report 2025, artificial intelligence and machine learning have emerged as the most in-demand skills among employers, with Saudi learner enrollments in these areas growing by 140%. While AI\/ML lead this growth, other employer-prioritized skills such as customer service, systems thinking, and talent management remain important, though learner engagement with these varies. According to the report, cybersecurity enrollments also rose by 61%, a reflection of the Kingdom\u2019s broader emphasis on building a secure and resilient digital ecosystem.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">These trends align with the Kingdom\u2019s strategic focus on talent development. Under the <a href=\"https:\/\/www.vision2030.gov.sa\/en\/explore\/programs\/human-capability-development-program\">Human Capability Development Program<\/a>, Saudi Arabia is cultivating a highly educated, tech-savvy labor force to power long-term growth across critical sectors such as healthcare, tourism, and technology. These efforts also support the <a href=\"https:\/\/www.hrsd.gov.sa\/en\/media-center\/news\/%D9%85%D8%B9%D8%A7%D9%84%D9%8A-%D9%88%D8%B2%D9%8A%D8%B1-%D8%A7%D9%84%D9%85%D9%88%D8%A7%D8%B1%D8%AF-%D8%A7%D9%84%D8%A8%D8%B4%D8%B1%D9%8A%D8%A9-%D9%88%D8%A7%D9%84%D8%AA%D9%86%D9%85%D9%8A%D8%A9-%D8%A7%D9%84%D8%A7%D8%AC%D8%AA%D9%85%D8%A7%D8%B9%D9%8A%D8%A9-%D9%8A%D9%8F%D8%B7%D9%84%D9%82-%E2%80%9C%D8%A7%D9%84%D9%85%D9%86%D8%B5%D8%A9-%D8%A7%D9%84%D9%88%D8%B7%D9%86%D9%8A%D8%A9-%D9%84%D9%84%D9%85%D9%87%D8%A7%D8%B1%D8%A7%D8%AA-%D9%81%D9%8A-%D9%85%D8%A4%D8%AA%D9%85%D8%B1-%D8%A7%D9%84%D9%82%D8%AF%D8%B1%D8%A7%D8%AA\">National Skills Platform<\/a>\u2019s objectives to equip the workforce with future-ready capabilities and advance the goals of Saudi Vision 2030.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\"><strong>Kais Zribi, Coursera\u2019s General Manager for the Middle East and Africa<\/strong>, said: \u201cStrategic investment in human capital is critical to navigating the evolving landscape of AI and the future of work. Coursera\u2019s Global Skills Report 2025 highlights Saudi Arabia\u2019s proactive approach to upskilling and reskilling through accessible digital learning solutions that empower Saudi learners in building in-demand skills and advancing their careers. This commitment, reflected in strong growth across enrollments in Professional Certificates, GenAI, and cybersecurity, aligns directly with workforce development, a cornerstone of Saudi Vision 2030.\u201d<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">The report places Saudi Arabia 54th globally in overall skills proficiency and among the top five countries in the MENA region. Domain-level scores show 60% proficiency in business skills, 40% in technology, and 52% in data science.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">Of the 1.5 million Coursera learners in Saudi Arabia, 29% are women. Among them, 39% are enrolled in STEM courses, 25% in GenAI, and 24% pursuing Professional Certificates. Closing the gender skills gap and expanding women\u2019s participation in high-demand fields will be critical to unlocking the full potential of Saudi Arabia\u2019s talent pool and driving sustainable economic growth and inclusive prosperity.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">To download the full report and explore insights unique to a country or region, visit: <a href=\"https:\/\/www.coursera.org\/skills-reports\/global?utm_source=pr&amp;utm_medium=press&amp;utm_campaign=gsr2025&amp;utm_content=pr-press-gsr&amp;utm_term=gsr2025\">https:\/\/www.coursera.org\/skills-reports<\/a>.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"direction: ltr;\"><strong>About Coursera<\/strong><\/p>\n<p style=\"direction: ltr;\">Coursera was launched in 2012 by Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 175 million registered learners as of March 31, 2025. Coursera partners with over 350 leading universities and industry leaders to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, and degrees. Coursera\u2019s platform innovations enable instructors to deliver scalable, personalized, and verified learning experiences to their learners. Institutions worldwide rely on Coursera to upskill and reskill their employees, citizens, and students in high-demand fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.<\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"<p>[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":100840,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-100842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/100842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=100842"}],"version-history":[{"count":0,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/100842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/media\/100840"}],"wp:attachment":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=100842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=100842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=100842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}