{"id":101239,"date":"2025-06-26T12:50:39","date_gmt":"2025-06-26T12:50:39","guid":{"rendered":"https:\/\/ainalalam.com\/?p=101239"},"modified":"2025-06-26T12:50:39","modified_gmt":"2025-06-26T12:50:39","slug":"zoho-launches-zia-hubs-to-empower-mena-businesses-to-extract-intelligence-from-unstructured-data","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=101239","title":{"rendered":"Zoho Launches Zia Hubs to Empower MENA Businesses to Extract Intelligence from Unstructured Data"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” 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New AI-powered solution turns documents, audio, and video into actionable insights\u2014bringing advanced intelligence to businesses in the UAE, Saudi Arabia, Egypt, and across the region<\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n

Zoho Corp., a leading global technology company, today announced the launch of Zia Hubs in the Middle East and North Africa (MENA) region, a new solution within Zoho WorkDrive<\/a>, the company\u2019s secure content collaboration platform that enables businesses to extract intelligence from unstructured data and activate it across their operations. Built on Zia, Zoho\u2019s proprietary AI engine, Zia Hubs allows organisations to connect various types of content\u2014documents, audio, video, and more\u2014to Zoho\u2019s expansive suite of apps for deeper insights, agentic AI capabilities, and unified, context-aware search.<\/p>\n

“According to IDC, 80 percent of business data is unstructured,” said Hyther Nizam, President Middle East and Africa (MEA), Zoho<\/strong>. “Most unstructured data is text-based, meaning pertinent information lives within email conversations, social media posts, word processor documents, or audio and video transcripts. In fast-evolving economies like those in the Middle East, the ability to leverage AI to unlock hidden value from business content can dramatically improve decision-making, operations, and customer engagement. With Zia Hubs deeply integrated into our suite of apps, customers can put their data to work in ways unmatched by any other platform,\u201d Nizam<\/strong> added.<\/p>\n

Zia Hubs is now part of Zoho WorkDrive, which gives businesses full control over what content is AI-accessible and allows them to organise team or project-specific material into dedicated \u201chubs”. Once the content\u2014ranging from PDFs and spreadsheets to call logs and video files\u2014is added to a hub, Zia automatically structures it, preserving context through section headings, supporting visuals, and linked references. For audio and video content, Zia generates searchable transcripts and highlights key moments tied to relevant topics, making it easy to locate exact moments quickly.<\/p>\n

With Zia Hubs, users can ask complex questions and receive cited answers that span across myriad content formats. Whether a user is referencing a legal document, financial spreadsheet, or customer support recording, Zia\u2019s responses link directly to the original material. Businesses can also create automated workflows using Zoho Flow, ensuring that the latest relevant files are consistently routed into the appropriate hubs for ongoing analysis. Moreover, Zia Hubs supports content from third-party sources such as DocuSign, RingCentral, and Zoom, giving teams the ability to manage and analyse external data with the same intelligence layer.<\/p>\n

Zia Hubs is a foundational element of Zoho’s long-term AI strategy, laying the groundwork for a future where intelligent agents can act contextually on content across the company’s entire product suite. With full ownership of its technology stack spanning more than 55 products, Zoho is uniquely positioned to help organisations unlock deeper value from their business content compared to competitors.<\/p>\n

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Future updates to Zia Hubs will allow it to identify structured information within unstructured files and trigger specialised agents tailored to specific business needs, further utilising Zia Hubs as the central content intelligence layer that activates AI-native workflows across the full Zoho ecosystem.<\/p>\n

Zia Hubs will be available as part of Zoho WorkDrive by end of Q3 2025, and would integrate fully with applications like Zoho CRM, Zoho Desk, Zoho Projects, and Zoho Flow. Businesses in the UAE, Saudi Arabia, Egypt, and throughout the region can take advantage of this powerful new capability to transform content into intelligence and intelligence into action.<\/p>\n

Disclaimer: All trademarks, product names, and company names cited herein are the property of their respective owners.<\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"

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