{"id":101845,"date":"2025-07-14T10:59:49","date_gmt":"2025-07-14T10:59:49","guid":{"rendered":"https:\/\/ainalalam.com\/?p=101845"},"modified":"2025-07-14T10:59:49","modified_gmt":"2025-07-14T10:59:49","slug":"lenovo-champions-inclusive-high-performance-gaming-at-esports-world-cup-2025-in-saudi-arabia-builds-on-existing-presence-and-commitment-to-the-kingdom-following-strategic-investment-by-alat-finalized","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=101845","title":{"rendered":"Lenovo Champions Inclusive, High-Performance Gaming at Esports World Cup 2025 in Saudi Arabia Builds on existing presence and commitment to the Kingdom following strategic investment by Alat finalized in January 2025"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” 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\u00a0Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Official PC & Gaming Hardware partner of the Esports World Cup 2025<\/a> (EWC), Lenovo, is bringing its latest Legion<\/a> gaming innovations directly to fans at the tournament, with a premier booth experience at Riyadh\u2019s Content Creator Park. Positioned adjacent to the tournament\u2019s main stage, Lenovo\u2019s on-ground presence reflects the brand\u2019s commitment to championing elite performance and inclusive gaming culture.<\/p>\n

Visitors to the Lenovo booth will get their hands-on the latest Legion devices – from the powerful Legion 9i to immersive fan experience zones featuring Legion notebooks. Lenovo\u2019s full ecosystem of gaming solutions, including notebooks, desktops, visuals, and accessories, will be on display to showcase the ultimate in performance, cooling, and design. Gamers will also get the chance to put the latest Legion devices to the test in various tournaments on the booth and stand to win prizes for topping the leaderboards.<\/p>\n

Saudi Arabia\u2019s investment in esports is a core part of Vision 2030, which aims to diversify the economy and expand the digital entertainment sector. Through initiatives such as the Esports World Cup Foundation<\/a> (EWCF), the Kingdom plans to generate over 39,000 gaming-related jobs and contribute more than US$13 billion to national GDP by 2030[1]<\/a>.<\/p>\n

Lenovo\u2019s strategic partnership and investment with Alat<\/a>, a Public Investment Fund (PIF) company, includes building a new manufacturing hub<\/a> in the Kingdom where they will produce millions of \u201cSaudi Made\u201d laptops and desktops (including gaming devices) a year, as well as servers. By localizing manufacturing and expanding innovations capabilities in the Kingdom, Lenovo and Alat will together accelerate the development of a gaming and technology ecosystems\u2014creating high-skilled jobs, nurturing local esports talent, and contributing to the Kingdom\u2019s digital transformation goals. The partnership, which was finalized in January 2025<\/a>, aligns with Vision 2030\u2019s objectives and complements Lenovo\u2019s presence at the Esports World Cup 2025, where the brand is showcasing its Legion portfolio to empower Saudi gamers and reinforce the Kingdom\u2019s emergence as a global leader in esports and digital entertainment.<\/p>\n

\u201cWith nearly 89% of the Kingdom’s population under the age of 35[2]<\/a>, Saudi youth are crucial to shaping the future of this sector. Gaming and Esports resonate strongly with a generation raised in a digital culture. It is inspiring to see Saudi youth embracing new opportunities, honing their skills, and engaging with a global community,\u201d Giovanni Di Filippo, Vice President & General Manager, Saudi Arabia<\/strong>. \u201cIn Saudi Arabia, we\u2019re committed to fostering an inclusive gaming ecosystem -one that empowers youth from all backgrounds by expanding access to technology and creating opportunities to thrive. The Esports World Cup is a celebration of this spirit, where the best gamers compete on Lenovo Legion devices and prove that with the right tools, anything is possible,\u201d he added.<\/p>\n

Celebrating Female Gamers with #HerLegion Clan<\/strong><\/p>\n

At the heart of Lenovo\u2019s booth programming is the #HerLegion Clan: Inclusion Night, a dedicated evening celebrating female gamers and fostering a more inclusive gaming environment. Executed in collaboration with Valar Club, this activation aligns with Lenovo\u2019s regional #HerLegion Clan inclusivity campaign, empowering women in gaming through community-driven initiatives and on-ground visibility.<\/p>\n

Aligned with Vision 2030\u2019s focus on empowering women, Saudi Arabia is taking measurable steps to increase female participation in the gaming industry, with women now accounting for 48% of gamers in the Kingdom[3]<\/a>. National strategies to support this growth include targeted funding for women-led game development, university programs focused on digital skills, and training initiatives in game design and esports management.<\/p>\n

\u201cInitiatives such as #HerLegion Clan further build on this momentum by providing safe, structured, and empowering spaces for female gamers to compete, connect, and create. These programs not only increase visibility and representation but also lay the groundwork for long-term industry leadership. As the Kingdom works to establish itself as a global gaming hub, female gamers and professionals are playing an increasingly central role in shaping the future of Saudi Arabia\u2019s digital entertainment economy,\u201d added Di Filippo.<\/p>\n

As the official PC & Gaming Hardware partner of Esports World Cup 2025, Lenovo is supporting the tournament\u2019s efforts to scale the global esports ecosystem and build sustainable infrastructure for competitive gaming. The partnership reinforces Lenovo\u2019s commitment to delivering high-performance gaming experiences through its Legion portfolio – powering gameplay for professionals and enthusiasts alike.<\/p>\n

To learn more about EWC, visit esportsworldcup.com<\/a> and follow Esports World Cup Foundation on LinkedIn.<\/p>\n

Explore Lenovo Legion\u2019s full lineup at www.lenovo.com\/legion<\/a>.<\/p>\n

About Lenovo<\/strong><\/p>\n

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world\u2019s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo\u2019s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more visit https:\/\/www.lenovo.com<\/a>, and read about the latest news via our StoryHub<\/a>.<\/p>\n

[1]<\/a> PwC Middle East and Saudi Esports Federation report: Saudi Arabia stands to gain US$13.3 billion from Esports and gaming by 2030<\/a><\/p>\n

[2]<\/a> ConsultancyME, citing BCG and media demographic analysis<\/a><\/p>\n

[3]<\/a> Saudi Ministry of Communications and Information Technology (via ITP Live) \u2013 \u201cThe Surprising Rise of Saudi Women Gamers at 48%<\/a><\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"

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