{"id":102473,"date":"2025-07-29T12:00:40","date_gmt":"2025-07-29T12:00:40","guid":{"rendered":"https:\/\/ainalalam.com\/?p=102473"},"modified":"2025-07-29T12:00:40","modified_gmt":"2025-07-29T12:00:40","slug":"new-balance-opens-first-ever-retail-concept-in-lusail","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=102473","title":{"rendered":"New Balance Opens First-ever Retail Concept in Lusail"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” background_color=”#ffffff” gradient_style=”horizontal” inner_shadow=”on” parallax=”off” 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Ain Alalam – Rashad Iskandrni<\/p>\n

 <\/p>\n

29 July 2025<\/strong> \u2013 New Balance today announced the opening of its first-ever retail location at Place<\/strong>\u00a0Vend\u00f4me<\/strong>, in Lusail, Qatar. The fresh retail concept is built to put people, not products, at the center of consumer experience. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style.<\/p>\n

The concept will include an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the makers and origins behind them, illuminating New Balance at the intersection of sport and culture. The selection of footwear and apparel will be curated so both an elite athlete and a fashion influencer can each envision their next great moment, side by side.<\/p>\n

\u201cThe opening of our store in Vendome marks a milestone moment for the brand. The store is our first owned and operated store in Qatar & continues the great DTC momentum across the MEAI region.\u201d said Stuart Henwood, Senior Director, Middle East, Africa and India at New Balance<\/strong>. He added, \u201cDoha is a city built on vision and ambition, and we wanted to create a space that reflects that, one where our community can come together, feel inspired, and find confidence in their own style. Our sports & community partnerships with Al Sadd, Aspire & Doha Marathon by Ooredoo has already connected us to Qatar\u2019s incredible running & sporting community, and this store strengthens our commitment to being part of the country\u2019s vibrant future for the long term. To be located in Vendome, one of the most iconic premium malls in the region, is a great honor and we look forward to interacting & engaging with the Doha communities and showcasing our latest innovative footwear and apparel collections. We look forward to announcing more store launches and openings soon. We are only just getting started!\u201d<\/p>\n

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Shane Eldstrom, CEO United Developers, <\/em>said,\u00a0<\/em><\/strong>“<\/em>Welcoming New Balance to Place Vend\u00f4me adds a new dimension to our retail mix. As a brand at the intersection of sport and culture, they bring a fresh perspective that resonates with Doha\u2019s dynamic spirit and we look forward to seeing how their presence, collaborations, and innovative products inspire our customers.”<\/p>\n

Located on the first floor of Place<\/strong>\u00a0Vend\u00f4me<\/strong> in Lusail, the new 267 sqm New Balance store brings the brand\u2019s iconic athletic style and innovation to one of Qatar\u2019s most prestigious shopping destinations.<\/p>\n

The first Lusail location will have store hours of Sundays to Wednesday: 10AM \u2013 11PM and Thursday to Saturday 10AM \u2013 12 Midnight. For more information or to find a store near you, visit newbalance.com.<\/p>\n

-END-<\/strong><\/p>\n

\n

\n

For media inquiries, please contact:<\/strong><\/p>\n

Current Global: newbalancepr@currentglobal.com<\/a><\/p>\n

\n

About New Balance<\/strong><\/p>\n

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance Made U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance\u2019s U.S. sales. To learn more about New Balance, please visit www.newbalance.com<\/a>; for the latest press information visit http:\/\/newbalance.newsmarket.com<\/a>.<\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"

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