{"id":104293,"date":"2025-09-12T13:35:51","date_gmt":"2025-09-12T13:35:51","guid":{"rendered":"https:\/\/ainalalam.com\/?p=104293"},"modified":"2025-09-12T13:35:51","modified_gmt":"2025-09-12T13:35:51","slug":"south-korean-star-sunmi-meets-fans-and-launches-exclusive-k-pop-inspired-collection-in-saudi-arabia","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=104293","title":{"rendered":"South Korean Star SUNMI Meets Fans and Launches Exclusive K-pop-inspired Collection in Saudi Arabia"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” 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\u00a0Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n

 <\/p>\n

12 September, 2025<\/strong> \u2013 Global online fashion and lifestyle retailer SHEIN yesterday hosted a highly anticipated exclusive fan meeting with iconic South Korean singer SUNMI to celebrate the launch of a new limited-edition collection for sub-brand, DAZY.<\/p>\n

The event marked a milestone collaboration, blending fashion and music while celebrating SUNMI\u2019s first regional partnership of this scale.<\/p>\n

The launch at Nakheel Mall in Riyadh drew an impressive turnout, including media representatives and avid fans, reflecting the excitement of the DAZY x SUNMI collection in the Kingdom\u2019s fashion scene. The collection will be available to view at the venue until September 13.<\/p>\n

SUNMI is celebrated for hit songs such as \u2018Gashina\u2019 and \u2018Siren\u2019 and is known for her captivating stage presence and trend-setting style. Drawing inspiration from the K-pop phenomenon of the \u2018Ending Fairy\u2019 – the moment an artist seizes the spotlight at the close of a performance – the DAZY x SUNMI: Glow Moment collection embraces the theme \u2018Shine Like a Star, End with Style\u2019.<\/p>\n

\n

The collection offers a curated selection of looks, ranging from airy tops and feminine dresses to on-trend jeans and stylish co-ord sets. Each piece reflects the essence of Korean fashion, balancing chic minimalism with statement-making details.<\/p>\n

With this collaboration, SHEIN and DAZY go beyond clothing to inspire women to celebrate their individuality and radiance. The partnership channels SUNMI\u2019s own vibrant energy and empowering persona, giving fans and fashion lovers alike the chance to shine in their own unique way.<\/p>\n

SUNMI expressed her excitement for the partnership, saying: \u201cFashion has always been a way for me to express myself and my creativity, and I believe my fans share that same passion. Collaborating with SHEIN on this collection allowed me to bring my personal style to life in a way that I hope inspires women everywhere to feel confident and empowered. I\u2019m so excited to share these pieces with my fans in Saudi Arabia and beyond, and I truly hope they enjoy wearing them as much as I loved curating them.\u201d<\/p>\n

DAZY\u00d7SUNMI is available exclusively on https:\/\/ar.shein.com\/ark\/5751<\/strong> now. Don\u2019t miss your chance to experience the magic of this limited-edition collaboration.<\/p>\n

-Ends-<\/p>\n

About SUNMI and DAZY<\/strong><\/p>\n

The SUNMI \u00d7 DAZY collaboration series draws inspiration from DAZY\u2019s Korean chic and multi-dimensional fashion spirit, with the collection personally handpicked by SUNMI herself. The collection highlights her signature confidence and unique style. Exclusively available on SHEIN, this special series offers fans around the world a unique opportunity to experience SUNMI\u2019s charm and the latest in K-fashion, all in one place.<\/p>\n

\n

About\u00a0SHEIN\u00a0<\/strong><\/p>\n

SHEIN\u202fis\u202fa\u202fglobal\u202fonline\u202ffashion\u202fand\u202flifestyle\u202fretailer,\u202foffering\u202fSHEIN\u202fbranded\u202fapparel\u202fand\u202fproducts\u202ffrom\u202fa\u202fglobal\u202fnetwork\u202fof\u202fvendors,\u202fall\u202fat\u202faffordable\u202fprices.\u202fHeadquartered\u202fin\u202fSingapore,\u202fSHEIN\u202fremains\u202fcommitted\u202fto\u202fmaking\u202fthe\u202fbeauty\u202fof\u202ffashion\u202faccessible\u202fto\u202fall,\u202fpromoting\u202fits\u202findustry-leading,\u202fon-demand\u202fproduction\u202fmethodology\u202ffor\u202fa\u202fsmarter,\u202ffuture-ready\u202findustry.<\/p>\n

To\u202flearn\u202fmore\u202fabout\u202fSHEIN,\u202fvisit\u202fwww.sheingroup.com<\/p>\n

For more information:<\/strong><\/p>\n

SHEIN_AR Instagram:\u00a0https:\/\/www.instagram.com\/shein_ar\/<\/a><\/p>\n

SHEIN_AR Facebook:\u00a0https:\/\/www.facebook.com\/SHEINMIDDLEEAST\/<\/a><\/p>\n

SHEIN_AR Twitter:\u00a0https:\/\/twitter.com\/shein_ar<\/a>\/<\/u><\/p>\n

SHEIN_AR TikTok:\u00a0https:\/\/www.tiktok.com\/@shein_ar_official<\/a><\/p>\n

SHEIN_AR Snapchat:\u00a0https:\/\/www.snapchat.com\/add\/sheinarabia<\/a>\u00a0<\/u><\/p>\n

SHEIN\u00a0app (Apple Store & Google Play):\u00a0https:\/\/shein.onelink.me\/v4LI\/6f9bd272<\/a><\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"

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