{"id":105412,"date":"2025-10-02T10:19:49","date_gmt":"2025-10-02T10:19:49","guid":{"rendered":"https:\/\/ainalalam.com\/?p=105412"},"modified":"2025-10-02T10:19:49","modified_gmt":"2025-10-02T10:19:49","slug":"globant-and-infobip-announce-strategic-partnership-to-accelerate-ai-powered-enterprise-engagement-across-mena","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=105412","title":{"rendered":"Globant and Infobip Announce Strategic Partnership to Accelerate AI-Powered Enterprise Engagement Across MENA"},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; alt=&#8221;\u0645\u0648\u0642\u0639 \u0639\u064a\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0647\u0648 \u0645\u0648\u0642\u0639 \u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0641\u0642 \u0648\u062b\u064a\u0642\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0631.&#8221;] [\/mhc_image][\/mhc_column][mhc_column type=&#8221;2_3&#8243;][mhc_ticker admin_label=&#8221;\u0634\u0631\u064a\u0637 \u0623\u062e\u0628\u0627\u0631&#8221; magazine_list=&#8221;date&#8221; offset_posts=&#8221;0&#8243; ticker_title=&#8221;\u062c\u062f\u064a\u062f \u0627\u0644\u062a\u063a\u0637\u064a\u0627\u062a&#8221; background_layout=&#8221;dark&#8221; background=&#8221;#6d3a2a&#8221; show_thumbnail=&#8221;on&#8221; show_arrows=&#8221;on&#8221; auto=&#8221;off&#8221; fade=&#8221;fade&#8221; pause=&#8221;off&#8221;] [\/mhc_ticker][\/mhc_column][\/mhc_row][\/mhc_section][mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#1e6eb5&#8243; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;off&#8221; remove_padding=&#8221;off&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;50&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_fullwidth_search_bar admin_label=&#8221;\u0634\u0631\u064a\u0637 \u0628\u062d\u062b \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; post_type=&#8221;all&#8221; show_terms=&#8221;off&#8221; terms_tax=&#8221;post_tag&#8221; placeholder=&#8221;\u0639\u064a\u0646 \u0627\u0644\u0639\u0627\u0644\u0645&#8221; icon_color=&#8221;#1e6eb5&#8243; background_layout=&#8221;dark&#8221; border_radius=&#8221;6&#8243; custom_paddings=&#8221;13px&#8221; animation=&#8221;off&#8221;] [\/mhc_fullwidth_search_bar][\/mhc_section][mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;off&#8221; remove_padding=&#8221;off&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;50&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_fullwidth_post_header admin_label=&#8221;\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; title=&#8221;on&#8221; meta=&#8221;off&#8221; avatar=&#8221;on&#8221; author=&#8221;on&#8221; date=&#8221;on&#8221; categories=&#8221;on&#8221; comments=&#8221;off&#8221; views=&#8221;off&#8221; show_ratings=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; show_share=&#8221;on&#8221; text_orientation=&#8221;center&#8221; text_color=&#8221;dark&#8221; featured_image=&#8221;on&#8221; featured_placement=&#8221;below&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; animation=&#8221;bouncein&#8221; custom_paddings=&#8221;40&#8243; size=&#8221;26px&#8221; title_bold=&#8221;on&#8221; text_shadow=&#8221;off&#8221; text_background=&#8221;off&#8221; text_bg_color=&#8221;#ffffff&#8221; overlay=&#8221;on&#8221; bg_color=&#8221;rgba(255,255,255,0.81)&#8221;] [\/mhc_fullwidth_post_header][\/mhc_section][mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;off&#8221; remove_padding=&#8221;off&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;50&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;\u0635\u0641&#8221;][mhc_column type=&#8221;1_3&#8243;][\/mhc_column][mhc_column type=&#8221;2_3&#8243;][mhc_text admin_label=&#8221;\u0646\u0635&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;right&#8221; animation=&#8221;off&#8221;]\n<p style=\"direction: ltr;\"><strong>Ain Alalam &#8211; Rashad Iskandrni<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p style=\"direction: ltr;\"><strong>2 October 2025<\/strong> \u2013 Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, and Infobip, a global leader in omnichannel communications, today announced a strategic partnership to deliver next-generation AI-powered conversational engagement for enterprises across the MENA region.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">The collaboration combines Globant\u2019s expertise in AI-driven digital transformation with Infobip\u2019s award-winning omnichannel communications platform, empowering organizations to deliver smarter, more personalized, and secure customer experiences at scale.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">By uniting Globant\u2019s robust generative AI assistance and predictive analytics with Infobip\u2019s scalable Conversational Experience Orchestration Platform (CXOP) powered by Agentic AI and interactive omnichannel messaging capabilities, enterprises can accelerate innovation, strengthen engagement, and create seamless customer journeys that drive growth and loyalty.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">\u201cOur joint solutions are designed to deliver Conversational AI experiences resulting in improved customer engagement,\u201d said <strong>Veselin Vukovi\u0107, Chief Alliances Officer at Infobip<\/strong>. \u201cBy combining Infobip\u2019s communications platform with Globant\u2019s AI innovation, we are strengthening our ability to boost engagement, and deliver more personalized customer experiences for end users.\u201d<\/p>\n<p style=\"direction: ltr;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-105410\" src=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-02-at-1.14.27-PM-1-200x300.jpeg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-02-at-1.14.27-PM-1-200x300.jpeg 200w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-02-at-1.14.27-PM-1-682x1024.jpeg 682w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-02-at-1.14.27-PM-1-768x1152.jpeg 768w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-02-at-1.14.27-PM-1.jpeg 853w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p style=\"direction: ltr;\">The partnership will be showcased at the <strong>Saudi Retail Show, Riyadh, 7\u20138 October 2025<\/strong>, where Infobip and Globant will share a booth and present their AI-powered conversational engagement solutions. Attendees will experience how these technologies support accelerated digital transformation for enterprises in MENA, enabling faster issue resolution, deeper personalization, and trusted interactions across every channel.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">\u201cEnterprises today are looking for innovative ways to reinvent how they connect with customers and build trust through every interaction. Commerce is entering an agentic era, where intelligent AI agents empower end-to-end, autonomous shopping and operational decisioning,\u201d said <strong>Julio De Salvo, SVP of Solutions, Head of Solution Strategy &amp; Partnerships for MENA &amp; APAC at Globant. <\/strong>\u201cTogether with Infobip, we are leveraging this new era powered by AI technologies to unlock growth and deliver measurable outcomes\u201d.<\/p>\n<p style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"direction: ltr;\">Through this strategic collaboration, Globant and Infobip are enhancing their combined capabilities to meet the needs of a fast-growing market. Enterprises will benefit from advanced conversational AI, integrated analytics, and interactive messaging such as WhatsApp, delivered through secure and branded communication channels that strengthen authenticity and reduce fraud. Backed by 24\/7 support, rapid API integration, and global coverage, the partnership ensures that organizations can scale innovation and execution with confidence.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">Earlier this year, Infobip launched <strong>CXOP<\/strong>, its customer experience orchestration platform, further reinforcing its commitment to innovation in trusted, AI-powered communication. Together with Globant, Infobip continues to deliver enterprise-ready solutions that drive measurable impact and redefine customer engagement for the MENA region and beyond.<\/p>\n<p style=\"direction: ltr;\">\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"<p>[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":105409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-105412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/105412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105412"}],"version-history":[{"count":0,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/105412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/media\/105409"}],"wp:attachment":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}