{"id":105776,"date":"2025-10-09T15:44:57","date_gmt":"2025-10-09T15:44:57","guid":{"rendered":"https:\/\/ainalalam.com\/?p=105776"},"modified":"2025-10-09T15:44:57","modified_gmt":"2025-10-09T15:44:57","slug":"red-sea-global-partners-with-adobe-and-globant-to-deliver-unforgettable-digital-experiences-for-guests-at-every-step-of-their-journey","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=105776","title":{"rendered":"Red Sea Global Partners with Adobe and Globant to Deliver Unforgettable Digital Experiences for Guests at Every Step of their Journey"},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; 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fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;off&#8221; remove_padding=&#8221;off&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;50&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;\u0635\u0641&#8221;][mhc_column type=&#8221;1_3&#8243;][\/mhc_column][mhc_column type=&#8221;2_3&#8243;][mhc_text admin_label=&#8221;\u0646\u0635&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;right&#8221; animation=&#8221;off&#8221;]\n<p style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<ul>\n<li style=\"direction: ltr;\"><strong>Adobe\u2019s AI technology will support Red Sea Global\u2019s vision to deliver personalised experiences on VisitRedSea.com to attract visitors to Saudi Arabia\u2019s new destination <\/strong><\/li>\n<li style=\"direction: ltr;\"><strong>Powered by <\/strong><a href=\"https:\/\/business.adobe.com\/products\/experience-manager\/sites\/aem-sites.html\"><strong>Adobe Experience Manager<\/strong><\/a><strong>, visitors will receive personalised communications based on their interests and past interactions from trip planning to resort arrival and beyond<\/strong><\/li>\n<li style=\"direction: ltr;\"><strong>Adobe\u2019s technology will be implemented by Red Sea Global\u2019s technology partner Globant and is central to the delivery of <\/strong><strong>the Connected Visitor Experiences<\/strong><\/li>\n<\/ul>\n<p style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"direction: ltr;\">Ain Alalam &#8211; Rashad Iskandrni<\/p>\n<p style=\"direction: ltr;\"><strong>9 <\/strong><strong>October 2025<\/strong>: Adobe and <a href=\"https:\/\/www.redseaglobal.com\/en\/\">Red Sea Global<\/a> (RSG), the developer behind regenerative tourism destinations The Red Sea and AMAALA in Saudi Arabia, have announced a partnership that will see <a href=\"https:\/\/business.adobe.com\/\">Adobe for Business<\/a> products form the digital foundation for delivering personalised experiences for visitors to VisitRedSea.com. RSG\u2019s technology partner Globant, responsible for the delivery of the technology-powered Connected Visitor Experience, will lead the implementation.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">The Red Sea is one of the newest travel destinations in the world, welcoming its first guests in 2023. With the need to appeal to a new audience of travellers, Red Sea Global recognised the importance of showcasing the region\u2019s unique beauty and the incredible experiences on offer as people begin researching their next holiday.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">\u201cWhen visitors come to The Red Sea they are captivated by the landscapes and resorts, and we needed the digital experience on VisitRedSea.com to have the same breathtaking effect,\u201d said <strong>Sultan Moraished, Group Head of Technology and Corporate Excellence at Red Sea Global<\/strong>. \u201cThe incredible content and personalisation capabilities in Adobe Experience Cloud leave a lasting impression at every step of the journey, from researching and booking, to arriving at their resort and throughout their time at The Red Sea.\u201d<\/p>\n<p style=\"direction: ltr;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-105774\" src=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/Sultan-Moraished-200x300.jpeg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/Sultan-Moraished-200x300.jpeg 200w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/Sultan-Moraished.jpeg 640w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-105773\" src=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/Federico-Pienovi-CEO-for-New-Markets-Globant-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/Federico-Pienovi-CEO-for-New-Markets-Globant-200x300.jpg 200w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/Federico-Pienovi-CEO-for-New-Markets-Globant-683x1024.jpg 683w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/Federico-Pienovi-CEO-for-New-Markets-Globant-768x1151.jpg 768w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/Federico-Pienovi-CEO-for-New-Markets-Globant-1025x1536.jpg 1025w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/Federico-Pienovi-CEO-for-New-Markets-Globant-1366x2048.jpg 1366w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/Federico-Pienovi-CEO-for-New-Markets-Globant-1080x1619.jpg 1080w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/Federico-Pienovi-CEO-for-New-Markets-Globant-scaled.jpg 1708w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/p>\n<p style=\"direction: ltr;\">The Red Sea Global team built the <a href=\"https:\/\/www.visitredsea.com\/en\">Visit Red Sea<\/a> digital properties on <a href=\"https:\/\/business.adobe.com\/products\/experience-manager\/sites\/aem-sites.html\">Adobe Experience Manager<\/a> ensuring visitors and prospective guests receive a personalised digital experience, bringing the destinations and luxury resorts across The Red Sea\u2019s islands and beaches to life through AI-powered dynamic content on web and mobile.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">\u201cWith Adobe, prospective visitors are immediately met with stunning visuals and a personalised experience that captures the unique beauty of the destination from the moment they visit VisitRedSea.com\u201d said <strong>Luc Dammann, President of EMEA at Adobe.<\/strong> \u201cRed Sea Global\u2019s vision, combined with the power of Adobe\u2019s AI technology, sets a new standard for digital experiences in the travel industry, where every interaction counts.\u201d<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">By combining Adobe\u2019s AI and real\u2011time decisioning capabilities with Globant\u2019s end\u2011to\u2011end architecture, integration and journey orchestration, Red Sea Global are able to unify content, data and AI to serve context\u2011aware experiences at every step \u2013 from initial destination research through to planning itineraries, booking and the on\u2011site experience.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">With the Connected Visitor Experience, our focus is to help Red Sea Global generate tangible value while delivering world-class experiences,\u201d said <strong>Federico Pienovi, CEO of New Markets at Globant<\/strong>. \u201cBy unifying data, AI, and IoT around the traveler, and combining Adobe\u2019s advanced suite of tools with Globant\u2019s expertise in AI and cross-industry innovation, we are building an ecosystem that works seamlessly end-to-end. This foundation enables RSG to scale, personalize responsibly, and set a new benchmark for luxury travel worldwide.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\"><a href=\"https:\/\/business.adobe.com\/products\/experience-manager\/sites\/aem-sites.html\">Adobe Experience Manager\u2019s<\/a> robust decisioning engine, seamless integration with Adobe Target and built-in analytics features, are essential to delivering the high degree of personalisation that means every visitor to <a href=\"https:\/\/www.visitredsea.com\/en\">VisitRedSea.com<\/a> receives content and communications that match their individual preferences, both on-site and across its digital channels, while also driving conversions to the resorts booking sites.<\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"<p>[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":105772,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-105776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/105776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105776"}],"version-history":[{"count":0,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/105776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/media\/105772"}],"wp:attachment":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}