{"id":105807,"date":"2025-10-11T13:31:24","date_gmt":"2025-10-11T13:31:24","guid":{"rendered":"https:\/\/ainalalam.com\/?p=105807"},"modified":"2025-10-11T13:31:24","modified_gmt":"2025-10-11T13:31:24","slug":"purehealth-launches-mental-health-services-in-uae-via-ai-enabled-pura-app-powered-by-sakina","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=105807","title":{"rendered":"PureHealth launches mental health services in UAE via AI-enabled Pura app, powered by SAKINA"},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; 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background_layout=&#8221;light&#8221; text_orientation=&#8221;right&#8221; animation=&#8221;off&#8221;]\n<p style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<ul>\n<li style=\"direction: ltr;\">Now available across the UAE, the new telehealth service offers individuals access to SAKINA\u2019s licensed psychologists and psychiatrists<\/li>\n<li style=\"direction: ltr;\">It promotes early access to care anytime, anywhere \u2013 reinforcing mental health as a core part of holistic healthcare<\/li>\n<\/ul>\n<p style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"direction: ltr;\"><strong>Ain Alalam &#8211; Rashad Iskandrni<\/strong><\/p>\n<p style=\"direction: ltr;\"><strong>11 October 2025<\/strong>: PureHealth, the largest healthcare group in the Middle East, has launched nationwide virtual mental health services through its AI-enabled health app, Pura \u2013 powered by SAKINA, the region\u2019s largest mental health network. The service gives people across the UAE direct access to licensed psychologists and psychiatrists from wherever they are. It positions mental health as a key pillar of overall wellbeing, making it easy and quick for people to seek support as part of their mental health journeys.<\/p>\n<p style=\"direction: ltr;\">The feature allows users to book private, expert-led sessions through the app, offering fast, secure support. Part of SEHA, PureHealth\u2019s hospital network, SAKINA brings decades of therapeutic expertise, cultural insight, and evidence-based care, ensuring trusted support for every patient. Its licensed professionals are now available for online consultations via Pura, with appointments open to everyone, including those covered by Daman insurance.<\/p>\n<p style=\"direction: ltr;\">According to the World Health Organization<a href=\"#_ftn1\" name=\"_ftnref1\"><sup>[1]<\/sup><\/a>, one in eight people globally experience a mental health disorder at any given time. In the GCC, up to 80% of cases go undiagnosed<a href=\"#_ftn2\" name=\"_ftnref2\"><sup>[2]<\/sup><\/a>, and 75% of those affected don\u2019t seek help<a href=\"#_ftn3\" name=\"_ftnref3\"><sup>[3]<\/sup><\/a> \u2013 often due to limited access or the desire to manage these concerns privately. This launch reflects PureHealth\u2019s commitment to building a more inclusive, preventive and digitally-driven healthcare system, empowering people to take charge of their wellbeing and offering compassionate pathways to mental health support.<\/p>\n<p style=\"direction: ltr;\"><strong>Shaista Asif, Group Chief Executive Officer, PureHealth<\/strong>, said: <em>\u201c<\/em>With Pura, we\u2019re making care more accessible, more responsive and more human, thoughtfully designed around real lives and real needs. By harnessing the power of digital healthcare and AI, we\u2019re not just scaling access, we\u2019re personalising care and helping to remove longstanding barriers to mental health support. This exemplifies the transformative potential of technology in delivering meaningful and measurable impact for individuals, families and communities across the nation.\u201d<\/p>\n<p style=\"direction: ltr;\">Alongside virtual therapy sessions, the app offers a growing suite of guided meditations and self-help tools, including educational content, emotional resilience resources, and preventive mental wellness programmes tailored to users\u2019 needs.<\/p>\n<p style=\"direction: ltr;\"><strong>Dr. Zain Al Yafei, Chief Executive Officer of SAKINA<\/strong>, added: \u201cMental health remains a significant and often under-addressed challenge in communities across the globe. Networks such as SAKINA play a vital role in raising awareness, fostering connection, and encouraging open dialogue around this essential aspect of overall wellbeing. By making our licensed mental health professionals accessible through the trusted Pura app, we are bringing expert support closer to people through secure, user-friendly tools. This launch marks an important step toward enabling earlier intervention and promoting a more proactive, personalised approach to mental health care across the UAE.\u201d<\/p>\n<p style=\"direction: ltr;\">The launch supports PureHeath\u2019s digital transformation strategy and aligns with the UAE\u2019s national health priorities, combining smart technology with inclusive care to improve lives at scale.<\/p>\n<p style=\"direction: ltr;\">Users across the UAE can open or download <a href=\"https:\/\/pura.ai\/\">Pura<\/a> today to book a mental health consultation and explore wellness resources, with access available for those covered by Daman insurance.<\/p>\n<p style=\"direction: ltr;\"><a href=\"#_ftnref1\" name=\"_ftn1\">[1]<\/a> <a href=\"https:\/\/www.who.int\/news-room\/fact-sheets\/detail\/mental-disorders\">World Health Organization<\/a> \u2013 Mental Disorders factsheet<\/p>\n<p style=\"direction: ltr;\"><a href=\"#_ftnref2\" name=\"_ftn2\">[2]<\/a> <a href=\"https:\/\/www.oliverwyman.com\/our-expertise\/insights\/2025\/apr\/transform-mental-healthcare-gcc.html?utm_source=chatgpt.com\">Oliver Wyman<\/a> \u2013 Transforming Mental Wellness \u2013 A Roadmap for Change in the GCC<\/p>\n<p style=\"direction: ltr;\"><a href=\"#_ftnref3\" name=\"_ftn3\">[3]<\/a> <a href=\"chrome-extension:\/\/efaidnbmnnnibpcajpcglclefindmkaj\/https:\/www.pwc.com\/m1\/en\/publications\/documents\/socio-economic-impact-untreated-mental-illness.pdf?utm_source=chatgpt.com\">PwC<\/a> \u2013 The Socio-economic Impact of Untreated Mental Illness<\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"<p>[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; 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