- \n
- The collective strength and global reach of the summit sponsors reflect the ambition of TOURISE to unite organizations and entities shaping the future of tourism.<\/li>\n<\/ul>\n
\u00a0<\/strong><\/p>\n
Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n
The inaugural TOURISE summit is shaping up to be the \u2018must attend\u2019 tourism event on the sector\u2019s calendar, and dozens of leading organizations have signed up to be part of the inaugural event. \u00a0Leaders, changemakers and visionaries from around the world are finalizing their plans to arrive in Riyadh on November 11 to shape the future of tourism.<\/p>\n
The signing ceremony was attended by His Excellency Ahmed Al-Khateeb, Minister of Tourism and Chairman of TOURISE and Fahd Hamidaddin, CEO of the Saudi Tourism Authority and Vice Chairman of TOURISE alongside senior executives from the sponsoring companies.<\/p>\n
Helping make the TOURISE summit a success, 25 powerhouse partners have added their voices to bring TOURISE to the world.<\/p>\n
HE Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia and Chairman of the Board, TOURISE, said:<\/p>\n
\u201cThe collective strength behind TOURISE speaks volumes about our shared ambition to redefine the future of tourism. Our partners are united by a common vision \u2014 to spark innovation, unlock new investment opportunities, and drive meaningful impact across the global tourism landscape. Together, we are building a platform that will deliver lasting progress and shape the sector for years to come.\u201d<\/p>\n
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<\/p>\n2025 TOURISE Sponsors<\/strong><\/p>\n
OFFICIAL SPONSOR<\/strong><\/p>\n
- \n
- Qiddiya<\/strong> – Saudi Arabia\u2019s emerging capital for entertainment, sports, and culture.<\/li>\n<\/ul>\n
- \n
- STC<\/strong> – Saudi Arabia\u2019s leading digital enabler, providing advanced telecommunications and digital solutions across the Middle East and beyond.<\/li>\n<\/ul>\n
- \n
- Dar Al Arkan<\/strong> – a Saudi real estate development company established in 1994, it is one of the largest developers in the Middle East, with landmark projects in Saudi Arabia and internationally.<\/li>\n<\/ul>\n
MAIN SPONSOR <\/strong><\/p>\n
- \n
- King Salman International Airport<\/strong> – supporting connectivity as a future global aviation gateway.<\/li>\n
- Al Fozan<\/strong> – supporting infrastructure and experiences that power the tourism ecosystem.<\/li>\n
- Jeddah Central Development Company<\/strong> – the master developer of Jeddah Central, a unique global destination featuring four iconic architectural landmarks that enhance quality of life.<\/li>\n
- Aseer Development Authority<\/strong> – accelerating the region\u2019s tourism and economic uplift.<\/li>\n
- New Murabba<\/strong> – a flagship urban development shaping future destination living and culture in Riyadh.<\/li>\n
- Durrat Alarous – <\/strong>partnering to elevate next-generation visitor experiences.<\/li>\n<\/ul>\n
OFFICIAL AIRLINE SPONSOR <\/strong><\/p>\n
- \n
- SAUDIA <\/strong>\u2013 the Kingdom\u2019s national flag carrier<\/li>\n<\/ul>\n
IMPACT SPONSOR<\/strong><\/p>\n
- \n
- Tourism Development Fund (TDF)<\/strong> – financing sustainable tourism growth and private-sector opportunity.<\/li>\n
- Red Sea Global (RSG)<\/strong> – championing destination development with environmental stewardship at its core.<\/li>\n
- Diriyah Gate Development Authority (DGDA)<\/strong> – stewarding a heritage-led, world-class destination in Diriyah.<\/li>\n
- Kingdom Holding Company (KHC)<\/strong> – a global investment company that drives long-term value.<\/li>\n<\/ul>\n
CO-SPONSOR <\/strong><\/p>\n
- \n
- TAIBA Investments Company<\/strong> – a forward hospitality leader in investing, developing and operating hotels and real estate properties in the kingdom of Saudi Arabia.<\/li>\n
- Almosafer –<\/strong> a leading Saudi-based online travel platform offering comprehensive booking services for flights, hotels, and travel packages across the Middle East and beyond<\/li>\n
- Tersane Istanbul<\/strong> – transforming a historic shipyard into a new waterfront district of hotels, residences, and commercial spaces; \u201cHonoring the past, creating the future!\u201d<\/li>\n
- com –<\/strong> a leading online travel agency that allows users to search for, compare, and book accommodations, flights, car rentals, and travel experiences worldwide.<\/strong><\/li>\n
- Globant –<\/strong> a digitally-native company renowned for creating innovative technology solutions that seamlessly blend business and consumer needs. With a strong emphasis on leveraging AI and creativity, Globant aims to transform organizations and delight customers.<\/li>\n
- Golf Saudi – <\/strong>aims to unlock golf\u2019s universal appeal by crafting a compelling narrative across six key pillars, driving mass excitement and engagement with targeted demographics to grow the game globally.<\/li>\n<\/ul>\n
MEDIA SPONSOR<\/strong><\/p>\n
- \n
- CNN – a major American news-based television channel that provides 24-hour news coverage, breaking news, and analysis on global events.<\/strong><\/li>\n
- TikTok – a popular social media platform where users create, share, and discover short-form videos.<\/strong><\/li>\n
- Snapchat –<\/strong> a multimedia messaging app owned by Snap Inc., designed for sharing photos, videos, and messages (called “Snaps”) that disappear after being viewed.<\/li>\n
- AlArabia \u2013<\/strong> a pioneering leader in outdoor advertising across the Kingdom and the wider region.<\/li>\n
- Dida Travel — <\/strong>We simplify global B2B travel distribution by combining advanced TravelTech and AI with top industry talent, delivering seamless, high-value solutions that remove complexity and drive smarter, more efficient travel experiences.<\/li>\n<\/ul>\n
\n
Under this year\u2019s theme, the \u2018Big Step Forward,\u2019 TOURISE is bringing together the most influential voices from government, business, technology, investment, and culture to explore what\u2019s next for the sector as it grapples with the challenges of evolving traveler expectations, the opportunity for technology to disrupt, and questions over long-term sustainability. With a bold mandate to challenge the status quo, TOURISE will transform dialogue into action.<\/p>\n
The \u2018Big Step Forward\u2019 is broken down into five subthemes which drill down into the core topics affecting the global tourism sector:<\/p>\n
Bridges and Borders<\/strong>\u00a0– TOURISE will explore how technology and policy can work in tandem to make access faster, safer, and more equitable, ensuring borders become bridges, not barriers.<\/p>\n
Driving Delight<\/strong>\u00a0– TOURISE will spotlight purpose-driven products, wellness offerings, and authentic storytelling that deliver deeper value, emotional connection, and long-term loyalty.<\/p>\n
The Race for Tomorrow\u2019s Customers<\/strong>\u00a0– TOURISE will lead the drive to build systems that convert attention into bookings and market share, defining how destinations compete for the next generation of travelers.<\/p>\n
AI: Disruptive Technology<\/strong>\u00a0– TOURISE will focus on scalable, inclusive AI solutions that enhance planning, service, and operations. The summit will address ethical deployment, transparency, and access with an emphasis on AI elevating not replacing the human experience.<\/p>\n
Engineering Tomorrow\u2019s Destinations<\/strong>\u00a0– TOURISE will showcase models that balance growth with stewardship, integrating infrastructure, mobility, and sustainability to build places that thrive for generations while keeping pace with traveler expectations.<\/p>\n
Request your invite to TOURISE. Seats are limited. Register at now at TOURISE.com<\/p>\n
ENDS<\/strong><\/p>\n
About TOURISE<\/strong><\/p>\n
TOURISE is the world\u2019s premier platform shaping a new horizon for global tourism.<\/p>\n
An initiative of the Saudi Arabia Ministry of Tourism, powered by the Saudi Tourism Authority, the inaugural TOURISE Summit will take place November 11\u201313, 2025, in Riyadh, Saudi Arabia.<\/p>\n
TOURISE will convene visionaries from across sectors to drive transformative deals and deliver high-impact initiatives that will redefine the future of the global tourism industry.<\/p>\n
TOURISE will continue as a year-round platform where bold ideas turn into real-world solutions.<\/p>\n
This is where the next 50 years of tourism are shaped.\u00a0 Together, we are unstoppable.<\/p>\n
- TikTok – a popular social media platform where users create, share, and discover short-form videos.<\/strong><\/li>\n
- Almosafer –<\/strong> a leading Saudi-based online travel platform offering comprehensive booking services for flights, hotels, and travel packages across the Middle East and beyond<\/li>\n
- Red Sea Global (RSG)<\/strong> – championing destination development with environmental stewardship at its core.<\/li>\n
- Tourism Development Fund (TDF)<\/strong> – financing sustainable tourism growth and private-sector opportunity.<\/li>\n
- Al Fozan<\/strong> – supporting infrastructure and experiences that power the tourism ecosystem.<\/li>\n
- King Salman International Airport<\/strong> – supporting connectivity as a future global aviation gateway.<\/li>\n
- Dar Al Arkan<\/strong> – a Saudi real estate development company established in 1994, it is one of the largest developers in the Middle East, with landmark projects in Saudi Arabia and internationally.<\/li>\n<\/ul>\n
- STC<\/strong> – Saudi Arabia\u2019s leading digital enabler, providing advanced telecommunications and digital solutions across the Middle East and beyond.<\/li>\n<\/ul>\n
- Qiddiya<\/strong> – Saudi Arabia\u2019s emerging capital for entertainment, sports, and culture.<\/li>\n<\/ul>\n