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Ain Alalam – Rashad Iskandrni<\/p>\n
Heinz turned up the volume on Saudi expression this year with \u201cIt has to be Saudi\u201d<\/em>, a smart play on its iconic \u201cIt has to be Heinz\u201d<\/em> slogan, reimagined to give every Saudi a platform to express their love for the Kingdom. The campaign transformed real voices submitted through the bottles into a national celebration. For the 95th<\/sup> celebration of Saudi National Day, the brand teamed up with Anghami to create the first-ever Saudi anthem powered entirely by the people, inviting Saudis from every region to record heartfelt messages of love in their own dialects. Because when it comes to singing love for the Kingdom, who better to lead the chorus than Saudis themselves?<\/p>\n \n Building on last year\u2019s campaign \u201cFrom the People, For the Kingdom,\u201d Heinz once again handed over its iconic global label and turned it into a celebration of Saudi identity. This year, the brand created 13 limited-edition ketchup and mayonnaise bottles, each inspired by one of the Kingdom\u2019s regions. Every label became a love letter to its people, designed with local motifs, dialects, and stories that capture the heart and flavor of Saudi Arabia\u2019s rich diversity.<\/p>\n Through a QR code found on every bottle, fans could record their message of love and became part of something bigger – a musical tribute to the Kingdom, made for Saudis, by Saudis. From Jeddah to Riyadh, Abha to AlUla, voices poured in through songs, verses, and words of pride, all brought together through Anghami\u2019s AI-enabled voice compilation and music production into one unforgettable anthem.<\/p>\n \n The campaign struck the right chord with 240 proud Saudis lending their voices<\/strong> to be a part of the final composition. 31<\/strong> voices were ultimately featured in the anthem that premiered on Anghami platform. 41,000<\/strong> limited-edition bottles were sold, proving that Saudi pride truly has its own rhythm.<\/p>\n \n In addition, Heinz partnered with Anghami to celebrate Saudi National Day through music, launching a special playlist titled \u201c95th Saudi National Day by Heinz.\u201d<\/strong> The playlist captured the spirit of the Kingdom, racking up 200,326 streams<\/strong>, reaching 20,764 unique listeners<\/strong>, and keeping them tuned in for an average of 20 minutes per day.<\/strong><\/p>\n \n \u201cAt Heinz, we believe the best stories are told in your own words and this one was sung in your own voices,\u201d said Passant El Ghannam, Head of Marketing at Kraft Heinz MEA<\/strong>. \u201cWe\u2019ve always believed that real connection comes from real people. That\u2019s why, once again, we gave up our label to let Saudis speak for themselves, creating something made with love, for the kingdom they love, because it has to be Saudi just like it has to be Heinz.\u201d<\/p>\n \u00a0<\/strong><\/p>\n -END-<\/p>\n \u00a0<\/strong><\/p>\n \u00a0<\/strong><\/p>\n About the Kraft HEINZ Company<\/strong><\/p>\n We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious<\/em>. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com<\/a> or following us on LinkedIn.<\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":" [mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” background_color=”#ffffff” gradient_style=”horizontal” inner_shadow=”on” parallax=”off” parallax_method=”off” video_hide=”off” video_pause=”off” allow_advanced_padding=”on” remove_padding=”on” force_fullwidth=”off” column_paddings=”padding-0pct” column_match_heights=”off” background_leak=”off” background_leak_color=”#ffffff” background_leak_size=”25″ separator_top=”off” separator_bottom=”off” background_image_size=”cover” background_image_repeat=”no-repeat” background_image_position_x=”center” background_image_position_y=”center” animation=”off” animation_color=”#ffffff” mobile_2_pr_row=”off” mobile_reverse=”off”][mhc_row admin_label=”row”][mhc_column type=”1_3″][mhc_image admin_label=”\u0635\u0648\u0631\u0629” src=”https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/04\/ainlogo.png” show_in_lightbox=”off” url_new_window=”off” animation=”off” hoverfx=”scaleup” sticky=”off” image_mask=”off” border_radius=”0″ align=”center” force_center_on_mobile=”on” […]<\/p>\n","protected":false},"author":1,"featured_media":106882,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-106880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/106880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=106880"}],"version-history":[{"count":0,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/106880\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/media\/106882"}],"wp:attachment":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=106880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=106880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=106880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/10\/WhatsApp-Image-2025-10-28-at-3.24.07-PM-1-300x169.jpeg\")
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