{"id":107066,"date":"2025-11-01T15:02:32","date_gmt":"2025-11-01T15:02:32","guid":{"rendered":"https:\/\/ainalalam.com\/?p=107066"},"modified":"2025-11-01T15:02:32","modified_gmt":"2025-11-01T15:02:32","slug":"gmg-launches-modora-to-expand-its-home-division-presence-in-the-uae-interiors-market","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=107066","title":{"rendered":"GMG launches Modora to expand its Home division presence in the UAE interiors market"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” background_color=”#ffffff” 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\u2022 The launch marks the first anniversary of GMG\u2019s Home division and reflects the company\u2019s focus on the UAE\u2019s growing design and lifestyle retail economy<\/p>\n

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Ain Alalam – Rashad Iskandrni<\/p>\n

GMG, a global well-being company, has launched Modora, a new luxury home concept that expands its Home division and reinforces its position in the UAE\u2019s interiors and lifestyle retail sector. The announcement coincides with the first anniversary of the formulation of GMG\u2019s Home division, marking an important milestone in the group\u2019s retail diversification strategy.<\/p>\n

Since establishing the Home division in 2024, GMG has built a portfolio designed around the UAE\u2019s rising demand for quality design, craftsmanship, and lifestyle innovation. The addition of Modora builds on the division\u2019s first year of growth and reflects GMG\u2019s continued investment in sectors that support the UAE\u2019s non-oil economy and retail diversification.<\/p>\n

Mohammad A. Baker, Deputy Chairman and CEO of GMG, stated, \u201cAt GMG, we are always committed to growth. The launch of Modora marks an opportunity to tap into a segment that is valued at about USD 3.7 million, with forecasts exceeding USD 5.7 million by 2033 . With Modora, we are expanding our presence in the premium interiors category and advancing our focus on supporting local talent, suppliers, and innovation across the retail value chain.”<\/p>\n

The UAE\u2019s interiors and furnishings market continues to expand, supported by residential and hospitality development and growing interest in design-led, sustainable products. Market data shows that the country\u2019s home decor segment is steadily on the rise and projected to increase greatly in the next few years. In addition, the home-furniture market, estimated at USD 2.19 billion in 2024 , is also rising in line with the nation\u2019s real estate and retail growth, underscoring the interiors sector\u2019s increasing contribution to the UAE\u2019s lifestyle economy.<\/p>\n

Recent property data further highlights this momentum, with Dubai\u2019s real estate sales rising 40 percent in the first half of 2025 to AED 326.6 billion, compared to AED 233 billion during the same period in 2024. The continued strength of the property market and a surge in high-end residential projects are fuelling demand for premium interiors and luxury home concepts.<\/p>\n

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Modora has been developed in response to this demand, introducing a refined design philosophy that blends modern craftsmanship with timeless aesthetics. Its collection spans bedrooms, dining, living, tables, rugs, glassware, and accessories, offering elegant and functional solutions suited to today\u2019s UAE interiors. The brand strengthens GMG\u2019s ability to operate across multiple tiers of the home category and reinforces its long-term strategy to expand and diversify its lifestyle retail portfolio.<\/p>\n

Rob Canning, Vice President at GMG Home Division, commented, \u201cThe UAE\u2019s growing population and thriving real estate market have driven strong demand for quality interiors and furnishings. With the launch of Modora, we\u2019re expanding our Home Division portfolio to better serve this demand while reinforcing GMG\u2019s commitment to operational excellence and long-term investment in the country\u2019s retail landscape.<\/p>\n

Modora, located in Umm Suqeim, Dubai, joins Suncoast, specialising in premium outdoor furniture, under the GMG Home division. Collectively, these brands demonstrate GMG\u2019s commitment to category growth and its contribution to advancing the UAE\u2019s design and retail landscape.<\/p>\n

— ENDS —<\/p>\n

About GMG<\/p>\n

GMG is a global well-being company retailing, distributing, and manufacturing a portfolio of leading international and home-grown brands across sports, everyday goods, health and beauty, properties, and logistics sectors. Its vision is to inspire people to win in ways that make the world better. GMG’s investments span across six key verticals: GMG Sports, GMG Everyday Goods, GMG Health and Beauty, GMG Properties, GMG Logistics, and GMG Home.<\/p>\n

In line with its ‘farm-to-fork’ vision, GMG covers the entire food consumption chain with its state-of-the-art food manufacturing facilities, expanding food retail network, and distribution of popular international brands. The company entered the food retail industry by acquiring G\u00e9ant operations in April 2022. In February 2023, GMG acquired aswaaq LLC, including its companies operating in retail, trading, and properties, positioning the group as one of the UAE’s largest community mall operators.<\/p>\n

Under the ownership and management of the Baker family for over 47 years, GMG is a valued partner of choice for the world’s most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 21 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita’s, and McCain.<\/p>\n

Please visit our website and social media channels for our latest updates:<\/p>\n

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