{"id":107414,"date":"2025-11-09T17:05:24","date_gmt":"2025-11-09T17:05:24","guid":{"rendered":"https:\/\/ainalalam.com\/?p=107414"},"modified":"2025-11-09T17:05:24","modified_gmt":"2025-11-09T17:05:24","slug":"etihad-salam-and-quality-business-solutions-sign-strategic-mou-to-co-develop-arabic-first-ai-cx-platform-salam-cx","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=107414","title":{"rendered":"Etihad Salam and Quality Business Solutions Sign Strategic MoU to Co-Develop Arabic-First AI CX Platform: Salam CX"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” 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Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n

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9 November 2025<\/strong>: \u00a0Etihad Salam Telecom Company (Salam), a leading innovator in the Saudi telecommunication market, has signed a Memorandum of Understanding (MoU) with Quality Business Solutions (QBS) to co-develop\u00a0Salam CX, the region\u2019s first Arabic-first customer experience (CX) platform.<\/p>\n

\u00a0This strategic partnership aims to deliver a comprehensive ecosystem of AI-powered solutions tailored for businesses, government entities, and SMEs across the Kingdom. Salam CX will feature a full suite of intelligent service automation tools, including Voice of Customer (VOC), callbots, chatbots, voicebots, speech analytics, \u201ctalk to your data\u201d interfaces, and a dynamic knowledge bank. These solutions are built on advanced technologies such as speech recognition, natural language processing (NLP), agentic AI, Arabic dialect modelling, machine learning, and cloud integration.<\/p>\n

\u201cSalam CX is designed to be a transformative force for businesses and enterprises that serve Arabic-speaking clientele,\u201d\u00a0said Abdullah Mohammad Khorami, Chief Business Officer at Salam<\/strong>. \u201cBy building an Arabic-first platform, we\u2019re not just localising global technologies, we\u2019re engineering solutions that understand and respond to the nuances of our language, culture, and business needs.\u201d<\/p>\n

\"\"<\/p>\n

This partnership directly supports Saudi Arabia\u2019s Vision 2030, which positions AI adoption and intelligent service automation as key drivers of national competitiveness.\u00a0 With Saudi Arabia now recognised as the largest digital economy in MENA, valued at over SR495 billion ($131.9 billion)\u00a0in 2024\u2014equivalent to 15% of the national GDP\u2014the demand for scalable, intelligent CX solutions has never been greater.<\/p>\n

Salam CX is designed to be easy to deploy and operate, significantly reducing the time and complexity typically associated with setting up transactional, service, and operational IT infrastructure.\u00a0 The platform will offer plug-and-play solutions\u00a0for rapid deployment, even for users with limited technical expertise.<\/p>\n

\u201cOur collaboration with Etihad Salam is rooted in a shared vision to accelerate digital transformation across sectors,\u201d\u00a0said Ahmad Abu Qaoud, Chief Executive Officer at QBS<\/strong>. \u201cBy combining Salam\u2019s deep techno expertise with QBS\u2019s engineering and delivery capabilities, we\u2019re ensuring fast deployment, local support, and real value for SMEs and enterprise customers alike.\u201d<\/p>\n

Together, Salam and QBS are setting a new benchmark for AI-driven customer experience in the region, one that is intelligent, inclusive, and locally relevant.<\/p>\n

-END-<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

About Etihad Salam Telecom Company\u00a0<\/u><\/strong><\/p>\n

Etihad Salam Telecom Company is a leading homegrown telecommunications company based in Saudi Arabia, and part of the Mawarid Media & Communications Group (MMCG) and Mawarid Holding Company, recently recognised as the Kingdom\u2019s fastest growing and most innovative telecom brand. Etihad Salam Telecom Company has operated one of the region\u2019s most established telecom networks since 2005. It provides market-leading next-generation enterprise and wholesale ICT solutions for business, government, and local and international carrier and operator services, as well as fixed and mobile services that enhance the company\u2019s offerings in support of the digital transformation in the Kingdom of Saudi Arabia.<\/p>\n

About Quality Business Solutions Company\u00a0<\/u><\/strong><\/p>\n

QBS is a leader in digital transformation, offering integrated solutions, web portals, business intelligence services as well as cloud-based solutions. With expertise in designing decision making systems, offering business process outsourcing, in addition to designing user-friendly interfaces, QBS helps organizations achieve greater efficiency and resilience. QBS solutions are designed to drive operational effectiveness and sustainability, ensuring clients are well equipped to thrive in today\u2019s fast paced world.<\/p>\n

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