Ain Alalam – Rashad Iskandrni<\/p>\n
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Saudi Arabia-based Adeera has signed a new agreement to use transformative travel technology, Amadeus Digital Media<\/a>. Through advanced omni-channel advertising strategies, Adeera\u2019s brands will be able to better target travelers at the moments they are most likely to book, across paid search, display, and social media.<\/p>\n Thomas Grunder, Chief Commercial Officer at Adeera<\/strong>, says: \u201cUsing Amadeus\u2019 market intelligence, we will be able to refine our outreach and offer travelers more compelling reasons to choose Adeera. The ability to integrate marketing, distribution, and data insight into a single platform stands out as a significant advantage.<\/p>\n \u201cBeyond the product, we appreciate the partnership approach with Amadeus and the opportunity to grow together as Adeera\u2019s brands are being built. This mix of technology and collaboration provides us with the foundation we need to achieve our ambitious growth goals.\u201d<\/p>\n Adeera is working to transform hospitality in Saudi Arabia, showcasing the kingdom\u2019s rich tradition of hospitality through locally inspired brands. As hospitality marketing evolves, the brand, backed by the Public Investment Fund, will harness data and technology, not just to reach travelers, but to truly understand and inspire them.<\/p>\n Jan Tissera, President, International, Global Accounts and Destinations, Hospitality, Amadeus<\/strong> adds: \u201cBy using the data-driven marketing capabilities of Amadeus Digital Media, Adeera can seamlessly launch and optimize campaigns across multiple channels, ensuring its properties are visible to travelers at key decision-making moments.<\/p>\n \u201cRecent campaigns using Amadeus Digital Media have helped hotels<\/a> and destinations<\/a> achieve double-digit growth in direct bookings and occupancy, while lowering marketing costs. Together, we can set new benchmarks for excellence by creating meaningful, personalized experiences that connect with each traveler.\u201d<\/p>\n – Ends –<\/p>\n About Amadeus<\/strong><\/p>\n Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet.<\/p>\n Our technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, transforming how travel works.<\/p>\n We are working to make travel a force for social and environmental good. A collective responsibility to protect and improve the people and places we visit, ensuring travel continues to make positive contribution to our world.<\/p>\n We apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology.<\/p>\n We are an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. We have also been recognized by the Dow Jones Sustainability Index for the last 13 years.<\/p>\n Amadeus. It\u2019s how travel works better.<\/p>\nNotes to the editors:<\/h2>\n