{"id":108303,"date":"2025-11-25T11:06:39","date_gmt":"2025-11-25T11:06:39","guid":{"rendered":"https:\/\/ainalalam.com\/?p=108303"},"modified":"2025-11-25T11:06:39","modified_gmt":"2025-11-25T11:06:39","slug":"footballs-yellow-card-becomes-a-call-for-action-on-cardiovascular-renal-and-metabolic-health-at-boehringer-ingelheims-crm-united-event","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=108303","title":{"rendered":"Football\u2019s Yellow Card Becomes a Call for Action on Cardiovascular, Renal, and Metabolic Health at Boehringer Ingelheim\u2019s CRM United Event"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] 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Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n

 <\/p>\n

Boehringer Ingelheim, one of the world\u2019s leading research-driven biopharmaceutical companies, hosted its CRM United<\/em> awareness event on a football pitch at RAD Sports \u2013 Dubai Studio City. The venue became the stage for an inspiring afternoon dedicated to raising awareness about the interconnectivity between cardiovascular, renal, and metabolic (CRM) diseases[1]<\/strong><\/a> and the importance of early diagnosis.[2]<\/a>,[3]<\/a><\/sup><\/p>\n

With over 850 million people living with chronic kidney disease,[4]<\/a> 589 million with diabetes,[5]<\/a> and 64 million with heart failure,[6]<\/a> the need for awareness and action is more pressing than ever. The event brought together Dr. Mona Alrukhaimi, President of the Emirates Medical Association for Nephrology and Transplantation<\/strong>; Dr. Nadya Almatrooshi, General Secretary and Head of Heart Failure Working Group of the Emirates Cardiac Society<\/strong>; Dr. Mohamed Farghaly, Scientific Committee Chairperson of the Emirates Family Medicine Society<\/strong>; Boehringer Ingelheim colleagues; and football star Ahmed Fathy<\/strong>. Drawing parallels between teamwork on the pitch and the body\u2019s interconnected CRM systems, the event emphasized that \u2013 just like in football \u2013 when one player struggles, the whole team feels the pressure.<\/p>\n

\"\"<\/p>\n

At the heart of the event stood a giant yellow card, football\u2019s universal symbol of warning, reimagined as a \u201cCard of Action.\u201d Event attendees wrote one-word commitments such as Act<\/em>, Protect<\/em>, Unite<\/em>, and Defend<\/em> in response to the question \u201cHow do you respond to a warning?\u201d<\/em> This shared moment transformed the yellow card into a symbol of empowerment \u2013 encouraging people to recognize the warning signs and potential complications of CRM diseases, and act early to protect their overall health. The event also featured friendly football matches among colleagues, reinforcing the essence of teamwork, collaboration, and shared commitment to CRM health.<\/p>\n

Reflecting on the initiative, Evren Ozlu, Head of Human Pharma for the India, Middle East, Turkey, and Africa (IMETA) region<\/strong>, said, \u201cCRM United<\/em> reflects our belief that awareness helps improve lives. By connecting science with something people love \u2013 football \u2013 we hope to inspire earlier action and stronger understanding of how interconnected CRM health really is. Every step towards awareness is a step towards helping people live better, healthier lives.\u201d<\/p>\n

By turning football\u2019s most recognizable warning into a call for early action, Boehringer Ingelheim\u2019s CRM United <\/em>reinforces the company\u2019s ongoing commitment to raising public awareness, empowering communities, and inspiring people to act early to protect their health \u2013 because life has no extra time.<\/p>\n

\n

-ENDS-<\/strong><\/p>\n

About Boehringer Ingelheim: <\/u><\/strong><\/p>\n

Boehringer Ingelheim is working on breakthrough therapies that improve the lives of humans and animals. As a leading research-driven biopharmaceutical company, the company creates value through innovation in areas of high unmet medical need. Founded in 1885 and family-owned ever since, Boehringer Ingelheim takes a long-term perspective. Around 54,500 employees serve more than 130 markets in the three business areas, Human Pharma, Animal Health, and Biopharmaceutical Contract Manufacturing. Learn more at www.boehringer-ingelheim.com<\/a>.<\/p>\n

[1]<\/a> Marassi, M., & Fadini, G. P. (2023). The cardio-renal-metabolic connection: a review of the evidence. Cardiovascular diabetology, 22(1), 195. https:\/\/doi.org\/10.1186\/s12933-023-01937-x<\/a><\/p>\n

[2]<\/a>\u00a0 KDIGO 2022 Clinical Practice Guideline for Diabetes Management in Chronic Kidney Disease<\/a><\/p>\n

[3]<\/a> Heart failure and chronic kidney disease manifestation and mortality risk associations in type 2 diabetes: A large multinational cohort study – PubMed<\/a><\/p>\n

[4]<\/a> New global kidney health report sheds light on current capacity around the world to deliver kidney care – International Society of Nephrology<\/a><\/p>\n

[5]<\/a> IDF Diabetes Atlas 2025 | Global Diabetes Data & Insights<\/a><\/p>\n

[6]<\/a> Global burden of heart failure: a comprehensive and updated review of epidemiology – PubMed<\/a><\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"

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