{"id":108656,"date":"2025-12-03T05:23:08","date_gmt":"2025-12-03T05:23:08","guid":{"rendered":"https:\/\/ainalalam.com\/?p=108656"},"modified":"2025-12-03T05:23:08","modified_gmt":"2025-12-03T05:23:08","slug":"pepsico-announces-landmark-global-partnership-with-mercedes-amg-petronas-f1-team-for-2026","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=108656","title":{"rendered":"PEPSICO\u00ae ANNOUNCES LANDMARK GLOBAL PARTNERSHIP WITH MERCEDES-AMG PETRONAS F1 TEAM FOR 2026"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” 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\u00a0<\/strong><\/p>\n

Gatorade\u00ae, Sting\u00ae, and Doritos\u00ae unite performance, energy, and flavor with the eight-time FIA World Constructors’ Champions<\/p>\n

\u00a0<\/strong><\/p>\n

Ain Alalam – Rashad Iskandrni<\/p>\n

Today, PepsiCo announces a landmark global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing together three of its powerhouse brands \u2013 Gatorade\u00ae<\/em>, Sting\u00ae<\/em>, and Doritos\u00ae<\/em> \u2013 with the iconic Formula 1 team. This multi-year partnership builds on PepsiCo’s existing Formula 1 relationship and marks the first time that three category-leading PepsiCo brands will partner with an F1 team.<\/p>\n

Building on Formula 1’s explosive growth trajectory and rapidly expanding fanbase, this partnership positions PepsiCo at the heart of the sport’s global momentum through comprehensive integration across Mercedes-AMG PETRONAS F1 Team\u2019s operations, from pioneering hydration programs to immersive fan experiences.<\/p>\n

Fueling Team Performance<\/u><\/strong><\/p>\n

Gatorade\u00ae<\/em> brings its 60-year heritage and the expertise of the Gatorade Sports Science Institute (GSSI) to the paddock for the first time. In a sport where drivers can lose up to 4 kilograms of body weight through sweat in a single race[1]<\/a>, hydration is critical to performance \u2013 and Gatorade\u2019s world-leading expertise in hydration science and performance solutions will be integrated into Mercedes-AMG PETRONAS F1 Team performance programs. This program implements a fully customized performance hydration strategy \u2013 giving the Mercedes-AMG PETRONAS F1 Team a performance edge, in a sport where every milliseconds matters.<\/p>\n

F1 Talent Meets Brand Power<\/u><\/strong><\/p>\n

The partnership will also leverage Mercedes-AMG PETRONAS F1 Team’s drivers, George Russell and Kimi Antonelli, who represent two generations of racing excellence. Russell, established as one of F1’s premier talents, brings proven performance and an authentic connection to fans worldwide. Antonelli, who made headlines with his rapid rise through the ranks to F1, embodies the sport\u2019s exciting future and next generation of talent.<\/p>\n

Through the partnership, fans will see both drivers participate in fan engagement initiatives that showcase the collective strengths of Gatorade, Doritos and Sting \u2013 from behind-the-scenes content to fan-focused activations.<\/p>\n

Energizing the Global Fanbase<\/u><\/strong><\/p>\n

Sting\u00ae<\/em>, as the #1 energy drink in markets including India, Pakistan, Vietnam, and Egypt[2]<\/a>, brings its explosive growth story to the paddock. With market-leading positions across emerging markets, Sting’s trajectory mirrors both F1’s and Mercedes-AMG PETRONAS F1 Team\u2019s expansion in these high-growth regions.<\/p>\n

Sting brings its energetic brand spirit to race weekends \u2014 and with Sting, fast just got faster, connecting Gen Z fans to the Mercedes-AMG PETRONAS F1 Team, bringing them to the race, and delivering the excitement of F1 faster than ever.<\/p>\n

\n

\u201cThis partnership unites performance, energy, and flavor under one banner – connecting three of PepsiCo\u2019s most iconic brands with the world\u2019s most successful Formula 1 team, said Eugene Willemsen, Chief Executive Officer, International Beverages at PepsiCo<\/strong>. \u201cThrough Gatorade, Sting, and Doritos, we\u2019re inside the culture of the sport, fueling both the athletes and the fans who live for the thrill of F 1. Partnering with Mercedes-AMG PETRONAS Formula 1 Team reflects our shared commitment to performance, innovation, and excellence – values that define both our organizations.\u201d<\/p>\n

Toto Wolff, Team Principal & Chief Executive Officer, Mercedes-AMG PETRONAS F1 Team,<\/strong> said: \u201cWelcoming a company with a portfolio as strong as PepsiCo\u2019s into our partner ecosystem is another sign of the strength of our team and our sport. As a brand, they align perfectly with our ethos of chasing ultimate performance through innovation and excellence. Gatorade\u2019s expertise in sports science, Sting\u2019s youthful energy, and Doritos\u2019 cultural relevance each bring something unique. Together, they create a partnership that not only supports our team\u2019s performance but also enhances the experience for our fans around the world.\u201d<\/p>\n

\u00a0<\/strong><\/p>\n

Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, said: \u201c<\/strong>We\u2019re delighted to welcome PepsiCo to the team. Their expertise in this sector will help us deliver great experiences for our guests and fans at the track and beyond. It\u2019s a partnership that adds real value to how we operate day-to-day and how we connect with people around the world.\u201d<\/p>\n

\n

ENDS<\/strong><\/p>\n

About PepsiCo<\/u><\/strong><\/p>\n

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary drinks and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, and Quaker. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.<\/p>\n

Guiding PepsiCo is our vision to Be the Global Leader in Drinks and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit\u00a0www.middleeast.pepsico.com<\/strong><\/a>, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCoMiddleEast.<\/p>\n

[1]<\/a> Source: ESPN<\/a><\/p>\n

[2]<\/a> Source: Globaldata, Energy Drinks, Volume Share 2024Y. Data accessed 20-Nov-2025Y.<\/p>\n

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