{"id":109095,"date":"2025-12-12T13:37:52","date_gmt":"2025-12-12T13:37:52","guid":{"rendered":"https:\/\/ainalalam.com\/?p=109095"},"modified":"2025-12-12T13:37:52","modified_gmt":"2025-12-12T13:37:52","slug":"kia-launches-inspiration-connects-us-all-campaign-ahead-of-fifa-world-cup-2026tm","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=109095","title":{"rendered":"Kia Launches \u2018Inspiration Connects Us All\u2019 Campaign Ahead of FIFA World Cup 2026TM"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” background_color=”#ffffff” 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\n<\/strong>\u00a7\u00a0 New campaign highlights Kia\u2019s commitment to promoting unity and connection for people around the world<\/strong>\u00a7\u00a0 Kia Official Match Ball Carrier program and inaugural Kia OMBC CupTM<\/sup> to bring together young players alongside the world\u2019s best players<\/strong>\u00a7\u00a0 Global World Cup ambassador Thierry Henry to be featured in three campaign teaser videos<\/strong>\u00a7\u00a0 FIFA World Cup 2026\u2122 Display Theme to be made available through Kia Connect Store<\/strong><\/p>\n

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Ain Alalam – Rashad Iskandrni<\/p>\n

Kia Corporation today announced the launch of its global brand campaign for FIFA World Cup 2026TM<\/sup> under the banner \u2018Inspiration connects us all.\u2019<\/p>\n

The new campaign highlights the brand\u2019s commitment to <\/strong>promoting<\/strong> unity<\/strong> not only between Kia and its customers, but among people around the world during the iconic global sporting event.<\/p>\n

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The key components of the campaign include the Kia Official Match Ball Carrier (OMBC), Display Themes for Kia vehicles, and campaign videos that convey the broader message of connection through inspiration.<\/p>\n

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Chang Sung Ryu<\/strong>, <\/strong>Senior Vice President and Head of Kia\u2019s Global Brand & Customer Experience Division<\/strong>, commented: \u201cThe FIFA World Cup\u2122 is more than a sporting event, it is a cultural celebration that brings the world together. This campaign embodies Kia\u2019s core message \u2018Inspiration connects us all\u2019 and aims to help fans around the globe enjoy their experience to the fullest, reflecting the company\u2019s vision as a sustainable mobility solutions provider that enables connection and inspiration beyond the road.\u201d<\/p>\n

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What is the Kia Official Match Ball Carrier program?<\/strong><\/p>\n

The Kia Official Match Ball Carrier sees children from countries around the world selected to deliver the official match ball to World Cup referees before each match. For the upcoming World Cup, a total of 104 participants aged between 10 and 14 will be given the chance to enter the field alongside the world\u2019s best players.<\/p>\n

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The company is also expanding the OMBC program by hosting the first-ever Kia OMBC CupTM<\/sup> as part of its support for global youth football (soccer) initiatives. The OMBC participants will be given the opportunity to play in a youth football (soccer) tournament, selected through local try-outs. The event will feature participation from former football (soccer) legends, who will represent their countries, including global World Cup ambassador and football (soccer) icon Thierry Henry.<\/p>\n

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How does the OMBC program fit into the \u2018Inspiration connects us all\u2019 campaign?<\/strong><\/p>\n

The OMBC program is at the heart of Kia\u2019s global campaign, unveiled today through three teaser videos featuring global ambassador Thierry Henry.<\/p>\n

The first video unveils the concept of the \u201849th Team\u2019 through Kia\u2019s own draw event, symbolizing an additional team beyond the 48 official World Cup nations. The second video shows Henry in an interview, hinting that he will lead this symbolic team. The third video, entitled \u2018The Next Legend\u2019, features Henry driving an OMBC participant to the stadium in a Kia vehicle, reinforcing Kia\u2019s message of inspiration and connection.<\/p>\n

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Together, these films celebrate the spirit of football and encourage young players to dream big, embodying Kia\u2019s belief that inspiration connects us all.<\/p>\n

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W<\/strong>hat<\/strong> Kia Display Theme will be available in connection with FIFA World Cu<\/strong>p 2026<\/strong>TM<\/sup><\/strong>? <\/strong><\/p>\n

Kia\u2019s FIFA World Cup 2026\u2122 display themes are designed to connect fans through Kia vehicles, allowing them to share the thrill and emotion of the tournament even inside their cars. Kia\u2019s Display Themes allow vehicle users to enjoy:<\/p>\n

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