{"id":111365,"date":"2026-02-05T12:09:43","date_gmt":"2026-02-05T12:09:43","guid":{"rendered":"https:\/\/ainalalam.com\/?p=111365"},"modified":"2026-02-05T12:09:43","modified_gmt":"2026-02-05T12:09:43","slug":"skoda-opens-first-showroom-in-saudi-arabia-with-samaco-motors-marking-official-market-entry","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=111365","title":{"rendered":"\u0160koda Opens First Showroom in Saudi Arabia with SAMACO Motors, Marking Official Market Entry"},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; 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background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; animation=&#8221;off&#8221;]\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\"><strong>\u00a0<\/strong><\/p>\n<ul dir=\"ltr\" style=\"text-align: left;\">\n<li style=\"direction: ltr;\"><strong>First \u0160koda showroom in Saudi Arabia opens in Jeddah, marking the brand\u2019s official entry into the Kingdom<\/strong><\/li>\n<li style=\"direction: ltr;\"><strong>Launch delivered in partnership with SAMACO Motors, a leading automotive distributor representing Volkswagen Group brands in Saudi Arabia<\/strong><\/li>\n<li style=\"direction: ltr;\"><strong>Part of a three showroom rollout across Jeddah, Al Khobar and Riyadh under \u0160koda\u2019s latest global retail concept<\/strong><\/li>\n<li style=\"direction: ltr;\"><strong>Saudi Arabia positioned as a priority growth market within \u0160koda Auto\u2019s Middle East and international expansion strategy<\/strong><\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\"><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\"><strong>Ain Alalam &#8211; Rashad Iskandrni<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\"><strong>05 February 2026 &#8211; \u0160koda Auto has announced the opening of its first showroom in Jeddah, marking the official launch of the brand\u2019s presence in the Kingdom of Saudi Arabia and reaffirming its strategic commitment to the Middle East.<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\"><strong>\u0160koda\u2019s entry into the Saudi market is led through a partnership with SAMACO Motors, the exclusive dealer for Volkswagen Group brands in Saudi Arabia since 1978. With more than four decades of experience in the local automotive sector, SAMACO brings extensive market knowledge and a strong track record in representing some of the world\u2019s leading automotive brands.<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">As part of this partnership, SAMACO Motors plans to open two more \u0160koda showrooms across the Kingdom including Al Khobar, and a flagship showroom in Riyadh. Designed in line with \u0160koda\u2019s latest global retail concept, the showrooms will offer a fully digital, customer-focused experience that reflects the brand\u2019s modern European identity and progressive approach.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">\u00a0In announcing this partnership, <strong><em>Mohammed Samy Raffa, CEO of SAMACO Motors, said: <\/em><\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\"><em>\u201cThe addition of \u0160koda to our brand portfolio is a proud and pivotal moment for SAMACO Motors. Our partnership with the Volkswagen Group, which has flourished for nearly five decades, has been instrumental in our growth and success. \u0160koda represents an exciting opportunity to bring vehicles that are practical, innovative, and perfectly aligned with the needs of our modern customers. We are committed to providing the Saudi market with unparalleled automotive solutions, supported by world-class service and an expanding network.\u201d <\/em>Saudi Arabia represents a strategically important market within \u0160koda\u2019s global growth plans. As a member of the Volkswagen Group, \u0160koda brings to Saudi customers a distinctive portfolio of vehicles that combine European engineering, advanced technologies, high safety standards, and smart mobility solutions tailored to local market needs.<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-111359\" src=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.55-PM-1-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.55-PM-1-300x200.jpeg 300w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.55-PM-1-1024x682.jpeg 1024w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.55-PM-1-768x512.jpeg 768w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.55-PM-1-1080x720.jpeg 1080w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.55-PM-1.jpeg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-111360\" src=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.55-PM-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.55-PM-300x200.jpeg 300w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.55-PM-1024x682.jpeg 1024w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.55-PM-768x512.jpeg 768w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.55-PM-1080x720.jpeg 1080w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.55-PM.jpeg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-111361\" src=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.56-PM-1-300x200.jpeg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.56-PM-1-300x200.jpeg 300w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.56-PM-1-1024x682.jpeg 1024w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.56-PM-1-768x512.jpeg 768w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.56-PM-1-1080x720.jpeg 1080w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.56-PM-1.jpeg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-111362\" src=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.56-PM-300x199.jpeg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.56-PM-300x199.jpeg 300w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.56-PM-1024x678.jpeg 1024w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.56-PM-768x508.jpeg 768w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.56-PM-1080x715.jpeg 1080w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-05-at-2.07.56-PM.jpeg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">Considered the largest automotive market in the Middle East, KSA plays a central role in \u0160koda Auto\u2019s internationalisation strategy. The brand\u2019s Saudi line-up will include a broad portfolio of models tailored to local customer needs, spanning SUVs and sedans that combine European engineering, high safety standards, efficient powertrains and Simply Clever features for everyday usability.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\"><em>Martin Jahn, \u0160koda Auto Board Member for Sales and Marketing, said: \u201cIt was a great pleasure to join our partners at SAMACO Motors, who worked tirelessly with \u0160koda Middle East to bring our brand to Saudi Arabia, and I extend my sincere gratitude to everyone who attended the opening of the very first \u0160koda showroom in the Kingdom, in Jeddah. My heartfelt thanks go to Sheikh Mohammed Wajeeh Sharbatly for an outstanding new showroom that truly marked the beginning of a new era for \u0160koda in Saudi Arabia. With more than 130 years of heritage, over one million cars delivered last year, and a strong position as Europe\u2019s third best selling brand, \u0160koda is now ready to grow in the region\u2019s largest and most dynamic automotive market. Saudi Arabia\u2019s forward looking mindset, rapid transformation, and appetite for progress perfectly align with \u0160koda\u2019s ambition to expand beyond Europe. Our cars, designed for modern lifestyles and offering strong value for money, are an ideal fit for customers across the Kingdom. The Jeddah opening represented \u0160koda\u2019s official arrival in Saudi Arabia and the first step toward establishing three showrooms across the country. Together with SAMACO Motors, we look forward to exploring \u0160koda\u2019s next chapter in Saudi Arabia.\u201d<\/em><\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">The Jeddah showroom opening builds on \u0160koda Auto\u2019s broader regional expansion, following recent network growth across the Middle East. With Saudi Arabia now joining this footprint, the brand continues to strengthen its presence through carefully selected partnerships, modern retail formats and a product range designed to meet real customer needs across different lifestyles and segments.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">\n<p dir=\"ltr\" style=\"direction: ltr; text-align: left;\">The launch in Jeddah sets the foundation for \u0160koda\u2019s long-term development in the Kingdom, focused on sustainable growth, strong customer relationships and consistent delivery of value-driven mobility solutions in collaboration with SAMACO Motors.<\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"<p>[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":111363,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-111365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/111365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111365"}],"version-history":[{"count":0,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/111365\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/media\/111363"}],"wp:attachment":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=111365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=111365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}