{"id":111893,"date":"2026-02-15T14:46:44","date_gmt":"2026-02-15T14:46:44","guid":{"rendered":"https:\/\/ainalalam.com\/?p=111893"},"modified":"2026-02-15T14:46:44","modified_gmt":"2026-02-15T14:46:44","slug":"mbrf-participates-as-diamond-sponsor-of-makkah-halal-forum-reinforcing-its-commitment-to-saudi-vision-2030-and-supporting-national-food-security","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=111893","title":{"rendered":"MBRF participates as Diamond Sponsor of Makkah Halal Forum, reinforcing its commitment to Saudi Vision 2030 and supporting national food security"},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; alt=&#8221;\u0645\u0648\u0642\u0639 \u0639\u064a\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0647\u0648 \u0645\u0648\u0642\u0639 \u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0641\u0642 \u0648\u062b\u064a\u0642\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0631.&#8221;] [\/mhc_image][\/mhc_column][mhc_column type=&#8221;2_3&#8243;][mhc_ticker admin_label=&#8221;\u0634\u0631\u064a\u0637 \u0623\u062e\u0628\u0627\u0631&#8221; magazine_list=&#8221;date&#8221; offset_posts=&#8221;0&#8243; ticker_title=&#8221;\u062c\u062f\u064a\u062f \u0627\u0644\u062a\u063a\u0637\u064a\u0627\u062a&#8221; background_layout=&#8221;dark&#8221; background=&#8221;#6d3a2a&#8221; show_thumbnail=&#8221;on&#8221; show_arrows=&#8221;on&#8221; auto=&#8221;off&#8221; fade=&#8221;fade&#8221; pause=&#8221;off&#8221;] [\/mhc_ticker][\/mhc_column][\/mhc_row][\/mhc_section][mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#1e6eb5&#8243; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;off&#8221; remove_padding=&#8221;off&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;50&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_fullwidth_search_bar admin_label=&#8221;\u0634\u0631\u064a\u0637 \u0628\u062d\u062b \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; post_type=&#8221;all&#8221; show_terms=&#8221;off&#8221; terms_tax=&#8221;post_tag&#8221; placeholder=&#8221;\u0639\u064a\u0646 \u0627\u0644\u0639\u0627\u0644\u0645&#8221; icon_color=&#8221;#1e6eb5&#8243; background_layout=&#8221;dark&#8221; border_radius=&#8221;6&#8243; custom_paddings=&#8221;13px&#8221; animation=&#8221;off&#8221;] [\/mhc_fullwidth_search_bar][\/mhc_section][mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;off&#8221; remove_padding=&#8221;off&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;50&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_fullwidth_post_header admin_label=&#8221;\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; title=&#8221;on&#8221; meta=&#8221;off&#8221; avatar=&#8221;on&#8221; author=&#8221;on&#8221; date=&#8221;on&#8221; categories=&#8221;on&#8221; comments=&#8221;off&#8221; views=&#8221;off&#8221; show_ratings=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; show_share=&#8221;on&#8221; text_orientation=&#8221;center&#8221; text_color=&#8221;dark&#8221; featured_image=&#8221;on&#8221; featured_placement=&#8221;below&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; animation=&#8221;bouncein&#8221; custom_paddings=&#8221;40&#8243; size=&#8221;26px&#8221; title_bold=&#8221;on&#8221; text_shadow=&#8221;off&#8221; text_background=&#8221;off&#8221; text_bg_color=&#8221;#ffffff&#8221; overlay=&#8221;on&#8221; bg_color=&#8221;rgba(255,255,255,0.81)&#8221;] [\/mhc_fullwidth_post_header][\/mhc_section][mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;off&#8221; remove_padding=&#8221;off&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;50&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;\u0635\u0641&#8221;][mhc_column type=&#8221;1_3&#8243;][\/mhc_column][mhc_column type=&#8221;2_3&#8243;][mhc_text admin_label=&#8221;\u0646\u0635&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; animation=&#8221;off&#8221;]\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<ul dir=\"ltr\">\n<li style=\"direction: ltr;\">MBRF\u2019s presence in the Kingdom spans over 50 years with Sadia, the leading and preferred poultry brand.<\/li>\n<li style=\"direction: ltr;\">Reinforces joint venture with Halal Products Development Company (HPDC) to support local value chain development.<\/li>\n<li style=\"direction: ltr;\">Emphasizes role in strengthening multi-protein halal food production and enabling a resilient supply chain<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Ain Alalam &#8211; Rashad Iskandrni<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>February 15<sup>th<\/sup>, 2026<\/strong> &#8211; MBRF, a global multi-protein food company and the world\u2019s largest halal chicken producer, is participating as a Diamond Sponsor at the third edition of the Makkah Halal Forum, held under the theme \u201cHalal \u2013 A Benchmark for Global Professionalism.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Commenting on MBRF\u2019s participation, Marquinhos Molina, Chairman of Sadia Halal and CEO of MBRF Saudi Arabia, said: \u201cOur participation reflects our journey of over 50-years in the Kingdom and our deep-rooted commitment to Saudi Arabia\u2019s growth and development.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">He added: \u201cAs Vision 2030 advances the Kingdom\u2019s priorities in national food security and economic diversification, we are proud to play a role as a strategic enabler \u2013 strengthening local capabilities, reinforcing supply chain resilience, and contributing to the development of a sustainable, globally competitive halal ecosystem.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Held under the patronage of His Excellency Dr. Majid bin Abdullah Al-Qasabi, Minister of Commerce of Saudi Arabia, the Forum serves as a high-level international platform aligned with Saudi Vision 2030, highlighting the Kingdom\u2019s growing position as a global hub for the Islamic economy.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Present in Saudi Arabia for over five decades through the iconic Sadia brand, MBRF has played a foundational role in supplying trusted, high-quality multi-protein halal food to Saudi consumers throughout this period.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Moreover, through the expansion of its recent joint venture with the Halal Products Development Company (HPDC), MBRF has reinforced its commitment to building a robust, locally anchored halal value chain. This collaboration enhances domestic production capabilities, strengthens supply chain resilience, and contributes meaningfully to the Kingdom\u2019s national food security objectives.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">As a global leader operating in 117 countries, MBRF leverages its fully integrated multi-protein platform to ensure consistent product availability, and deliver long-term value across the Kingdom and the markets it operates in.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Present in the MENA region since the 1970s, MBRF has a well-established and scalable operational footprint. In the Middle East alone, it operates 3 industrial plants, 17 distribution centers, and 5 commercial offices, all of which are supported by robust logistics and supply chain capabilities in major markets such as Saudi Arabia.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\"><strong>About MBRF<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">MBRF is one of the largest food companies in the world. It operates in 117 countries as a global food company based on a truly multi-protein and fully integrated platform, with annual revenue of R$160 billion, production of 8 million tons per year, serving more than 425,000 customers with simplicity, agility, and efficiency.<\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"<p>[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":111891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-111893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/111893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=111893"}],"version-history":[{"count":0,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/111893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/media\/111891"}],"wp:attachment":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=111893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=111893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=111893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}