{"id":112045,"date":"2026-02-17T13:02:43","date_gmt":"2026-02-17T13:02:43","guid":{"rendered":"https:\/\/ainalalam.com\/?p=112045"},"modified":"2026-02-17T13:02:43","modified_gmt":"2026-02-17T13:02:43","slug":"ihg-hotels-resorts-unveils-new-premium-collection-brand-noted-collection","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=112045","title":{"rendered":"IHG Hotels & Resorts unveils new premium collection brand, Noted Collection\u2122"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” background_color=”#ffffff” 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Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n

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17 February 2025<\/strong>: InterContinental Hotels Group PLC (IHG) today announces the launch of\u00a0its\u00a0new\u00a0premium\u00a0collection brand,\u00a0Noted\u00a0Collection,\u00a0with\u00a0initial\u00a0discussions\u00a0already underway\u00a0with\u00a0multiple\u00a0owners, including several with portfolios of hotels, for potential addition into\u00a0IHG\u2019s system.<\/p>\n

Focused\u00a0primarily on conversions\u00a0in\u00a0upscale to\u00a0upper\u00a0upscale,\u00a0Noted\u00a0Collection\u00a0is designed to power the performance of high-quality,\u00a0distinctive\u00a0hotels and bring more outstanding choice and destinations to guests around the world.\u00a0Many\u00a0of the\u00a02.3 million\u00a0independent\u00a0rooms\u00a0globally\u00a0across\u00a0these segments\u00a0could\u00a0benefit\u00a0from\u00a0being a\u00a0part of\u00a0IHG\u2019s\u00a0powerful enterprise,\u00a0which\u00a0includes\u00a0best-in-class revenue management,\u00a0distribution\u00a0and technology capabilities,\u00a0and\u00a0over\u00a0160\u00a0million\u00a0IHG One Rewards\u00a0members. IHG expects to\u00a0reach\u00a0more than\u00a0150\u00a0Noted\u00a0Collection\u00a0hotels\u00a0around the world\u00a0in\u00a0the next decade.<\/p>\n

Elie Maalouf, Chief Executive Officer, IHG Hotels & Resorts, said<\/strong>:\u00a0\u201cWe\u2019re\u00a0very excited\u00a0to bring\u00a0Noted\u00a0Collection to market, which\u00a0complements\u00a0our\u00a0existing premium brands and\u00a0builds on the\u00a0success\u00a0of\u00a0Vignette Collection in\u00a0Luxury\u00a0& Lifestyle\u00a0and\u00a0our\u00a0fast-growing\u00a0conversion brands like\u00a0voco\u00a0and Garner.\u00a0There is\u00a0strong\u00a0appetite from owners of\u00a0high-quality, one-of- a-kind\u00a0hotels\u00a0ready\u00a0to\u00a0join\u00a0the power\u00a0of our platforms and\u00a0expertise, and\u00a0Noted\u00a0Collection\u00a0offers them a distinctive\u00a0and attractive brand\u00a0with a gateway to stronger performance.<\/p>\n

Last year we\u00a0acquired\u00a0urban\u00a0lifestyle brand Ruby\u00a0for must-visit\u00a0city break\u00a0destinations and\u00a0Noted\u00a0Collection\u2019s\u00a0arrival\u00a0underlines our continued commitment\u00a0to invest in a\u00a0powerful premium\u00a0portfolio that meets\u00a0evolving\u00a0guest and hotel owner\u00a0needs.\u00a0Noted\u00a0Collection\u00a0will\u00a0allow guests around the world to\u00a0enjoy\u00a0even\u00a0more choice and new experiences\u00a0with\u00a0the\u00a0trust\u00a0of True Hospitality\u00a0that comes with every\u00a0stay at an\u00a0IHG hotel.\u201d<\/p>\n

IHG\u2019s\u00a021st<\/sup>\u00a0brand and\u00a011th new brand in as many years,\u00a0Noted\u00a0Collection\u00a0will occupy a distinct space within IHG’s\u00a0premium portfolio\u00a0alongside Crowne Plaza, voco,\u00a0and\u00a0Ruby, while complementing our\u00a0distinctive luxury and lifestyle\u00a0brands,\u00a0Hotel Indigo and\u00a0Vignette Collection.\u00a0Noted\u00a0Collection\u00a0will\u00a0roll\u00a0out globally\u00a0over time,\u00a0beginning\u00a0in the diverse\u00a0Europe, Middle East, Asia & Africa (EMEAA)\u00a0region.<\/p>\n

A\u00a0premium collection of one-of-one\u00a0hotels, each\u00a0Noted\u00a0Collection\u00a0property is\u00a0thoughtfully\u00a0curated for\u00a0its\u00a0distinct point of view, the experiences\u00a0it\u00a0reveals\u00a0and the conversations\u00a0it\u00a0sparks.\u00a0Three hallmarks\u00a0ensure the guest\u00a0experience\u00a0across the\u00a0Collection is truly distinct:<\/p>\n