{"id":113007,"date":"2026-03-17T14:59:38","date_gmt":"2026-03-17T14:59:38","guid":{"rendered":"https:\/\/ainalalam.com\/?p=113007"},"modified":"2026-03-17T14:59:38","modified_gmt":"2026-03-17T14:59:38","slug":"dar-we-emaar-builds-on-cityscape-presence-with-initial-uptake-at-narjis-residence-in-north-riyadh","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=113007","title":{"rendered":"Dar we Emaar Builds on Cityscape Presence with Initial Uptake at Narjis Residence in North Riyadh"},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; 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background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; animation=&#8221;off&#8221;]\n<p dir=\"ltr\">Ain Alalam &#8211; Rashad Iskandrni<\/p>\n<p dir=\"ltr\">\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>17 March 2026:<\/strong><a href=\"https:\/\/darwaemaar.com\/en\">Dar wa Emaar Real Estate Investment &amp; Development<\/a> continues to build on its presence following Cityscape Global 2025, as <a href=\"https:\/\/darwaemaar.com\/project\/al-narjes-residence\/\">Narjis Residence<\/a> in North Riyadh recorded gradual market uptake, with 30% of total units sold within the first three months of launch, reflecting early market engagement and the project\u2019s transition from awareness to purchase decision-making.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">This performance follows the strong interest witnessed at Dar wa Emaar\u2019s pavilion during Cityscape Global 2025, which culminated in the announcement of new residential developments valued at <strong>SAR 3.8 billion in partnership with NHC<\/strong>, alongside the signing of 21 strategic agreements and the reception of more than 15,000 visitors throughout the exhibition.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Narjis Residence comprises <strong>585 residential units across 11 buildings<\/strong>, efficiently designed to meet the needs of families seeking practical housing solutions that balance quality and value. The development offers unit options ranging from two to four bedrooms and is located in North Riyadh\u2014one of the capital\u2019s fastest-growing areas.<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-113002\" src=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.36-PM-1-300x148.jpeg\" alt=\"\" width=\"300\" height=\"148\" srcset=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.36-PM-1-300x148.jpeg 300w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.36-PM-1-1024x504.jpeg 1024w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.36-PM-1-768x378.jpeg 768w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.36-PM-1-1080x532.jpeg 1080w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.36-PM-1.jpeg 1227w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-113003\" src=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.35-PM-1-300x170.jpeg\" alt=\"\" width=\"300\" height=\"170\" srcset=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.35-PM-1-300x170.jpeg 300w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.35-PM-1-1024x580.jpeg 1024w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.35-PM-1-768x435.jpeg 768w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.35-PM-1-1080x612.jpeg 1080w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.35-PM-1-980x551.jpeg 980w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.35-PM-1-480x270.jpeg 480w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.35-PM-1.jpeg 1086w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-113004\" src=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.35-PM-300x150.jpeg\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.35-PM-300x150.jpeg 300w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.35-PM-1024x513.jpeg 1024w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.35-PM-768x385.jpeg 768w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.35-PM-1080x541.jpeg 1080w, https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/03\/WhatsApp-Image-2026-03-17-at-4.09.35-PM.jpeg 1223w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">The project benefits from proximity to the airport, approximately five kilometres away, in addition to access to essential commercial and service amenities that support everyday living. Targeting households with monthly incomes between SAR 10,000 and SAR 15,000, and unit prices ranging from SAR 1 million to SAR 1.5 million, the project expands homeownership opportunities through a balanced value proposition that aligns design quality with financial accessibility.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">This level of uptake reflects the post-launch phase of the project, as Narjis Residence begins to establish its market presence and attract buyers seeking well-planned residential communities. It also indicates growing, measured confidence in Dar wa Emaar\u2019s development model, which is built on integrated planning and execution quality.<\/p>\n<p style=\"direction: ltr;\"><strong>Mansour Aljfaili, the Kingdom\u2019s Sales Director at Dar wa Emaar, said:<\/strong><\/p>\n<p style=\"direction: ltr;\">\u201cThe initial response to Narjis Residence during the first months of launch reflects genuine engagement with the residential product we are offering and reinforces the importance of responding to real market needs. We view this phase as a foundation for building sustainable momentum by delivering balanced housing solutions that combine quality, affordability, and an enhanced living experience.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Through its developments in North and North-East Riyadh, Dar wa Emaar continues to support the objectives of Saudi Vision 2030 by delivering integrated communities that contribute to improved urban planning standards and quality of life, in line with the capital\u2019s accelerating growth.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>-Ends-<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>About Dar wa Emaar<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Founded in 2007, Dar wa Emaar Real Estate Investment &amp; Development is a trusted name in Saudi Arabia\u2019s real estate sector, dedicated to developing high-quality, sustainable communities that enhance modern living. With a presence across the Central, Eastern, and Western regions, the company has successfully delivered over 40 projects, providing thousands of families with thoughtfully designed homes in well-connected, family-friendly locations.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">As an active contributor to Vision 2030, Dar wa Emaar is committed to bridging the housing market gap by offering smart, accessible, and future-ready residential solutions. The company\u2019s flagship projects, Saraya and Tala, prioritize functional design, innovation, and well-being, ensuring long-term value for homeowners.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">By combining modern aesthetics, sustainability, and flexible financing options, the company continues to set new benchmarks in Saudi Arabia\u2019s evolving real estate landscape.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">For more information, visit: <a href=\"https:\/\/darwaemaar.com\/en\/\">https:\/\/darwaemaar.com\/en\/<\/a><\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"<p>[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":113005,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-113007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/113007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=113007"}],"version-history":[{"count":0,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/113007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/media\/113005"}],"wp:attachment":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=113007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=113007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=113007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}