{"id":114464,"date":"2026-04-28T15:07:18","date_gmt":"2026-04-28T15:07:18","guid":{"rendered":"https:\/\/ainalalam.com\/?p=114464"},"modified":"2026-04-28T15:07:18","modified_gmt":"2026-04-28T15:07:18","slug":"pepsico-middle-east-and-smlc-support-humanitarian-relief-for-communities-affected-in-lebanon","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=114464","title":{"rendered":"PepsiCo Middle East and SMLC support humanitarian relief for communities affected in Lebanon"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” 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Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n

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28 April 2026 \u2013 <\/strong>Amid the ongoing humanitarian emergency in Lebanon, PepsiCo Middle East, and its local bottling partner Soci\u00e9t\u00e9 Moderne Libanaise pour le Commerce (SMLC) are contributing to relief efforts alongside local and international partners, providing assistance to people displaced by the conflict and those affected by recent events.<\/p>\n

Lebanon\u2019s Ministry of Social Affairs reports that displacement peaked at more than 1.2 million people since early March, including around 300,000 children. Many families are sheltering in overcrowded schools, sports stadiums, and shelters, often with limited access to food, clean water, and essential services.<\/p>\n

In response to these growing needs, PepsiCo Middle East and SMLC are contributing around US 1 million to humanitarian response efforts delivered through trusted organizations including the Lebanese Red Cross, Children\u2019s Cancer Center of Lebanon, Lebanese Food Bank, and the International Rescue Committee. The contribution provides emergency medical supplies, shelter assistance, food assistance, hygiene kits, and other essential relief services.<\/p>\n

\u201cTeams on the ground are seeing the scale of need increase by the day, particularly among families who have lost access to stable shelter and basic services,\u201d said Hussein Sannouh, SMLC Executive General Manager<\/strong>. \u201cOur priority is to work with local partners to deliver practical support where it is most needed, as quickly as possible.\u201d<\/p>\n

Partners on the ground continue to scale their response as needs evolve, with support focused on both immediate relief and sustaining essential services.<\/p>\n

\u201cThe Lebanese Red Cross, under the current circumstances, is carrying out emergency response operations to address essential life-saving needs and provide all possible support to help preserve human dignity, in line with its capacities. PepsiCo\u2019s initiative, for which we are grateful, will contribute to supporting this response by providing cash assistance to approximately 1,000 individuals for one month, as well as rehabilitating one center and repairing damaged ambulances,\u201d said Georges Kettaneh \u2013 Lebanese Red Cross Secretary General.<\/strong><\/p>\n

In parallel, \u201ccommunities in Lebanon are facing immense hardship, and this contribution is a small step to help ease that,\u201d said Wael Ismail, VP of Corporate Affairs for MENAPAK<\/strong>. \u201cWe have been present in the region for more than 75 years and have consistently worked with partners to contribute to humanitarian and community efforts. Today, our focus remains on supporting those leading the response and helping ensure assistance reaches people with dignity.\u201d<\/p>\n

International partners also highlighted the growing strain on communities and essential services.<\/p>\n

Magda Rossman, Country Director for the IRC in Lebanon<\/strong>, said: \u201cFamilies in Lebanon are doing everything they can to survive. People were forced to flee their homes, while essential services they rely on, including health care, protection, and education, are under growing strain. Support from private sector partners enables our teams to respond quickly and effectively in emergency settings, delivering aid where it\u2019s most needed.\u201d<\/p>\n

PepsiCo Middle East and SMLC will continue to engage with partners to respond to evolving humanitarian needs and support people affected across the region.<\/p>\n

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About PepsiCo<\/strong><\/p>\n

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, and Quaker. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.<\/p>\n

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Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.<\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"

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