\u00a0<\/strong><\/p>\n Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n May 19, 2026 <\/strong>\u2014 LG Electronics (LG) presented a comprehensive portfolio of built-in kitchen solutions from its SKS luxury brand and LG built-in lineup at the SKS Showroom in Milan, Italy, during Milan Design Week 2026 (April 20-26). Emphasizing the harmony of technology and design, the showcase reflected LG\u2019s deep understanding of contemporary living and its expanding presence in Europe\u2019s premium built-in market.<\/p>\n \n A New Vision for the European Premium Built-in Market<\/strong><\/p>\n Under the theme \u201cFeeding the Future,\u201d this year\u2019s exhibition at the SKS Milan \u00a0Showroom marked the first anniversary of the SKS rebranding. The impressive display highlighted SKS\u2019s distinctive built-in identity, technological innovation and design competitiveness, while also serving to raise the luxury brand\u2019s profile and reaffirm its commitment to exceeding European customers\u2019 expectations.<\/p>\n \n The exhibition featured the latest SKS solutions alongside LG\u2019s high-end built-in appliance lineup, presenting a seamless integration of technology and design as well as an expanded range of possibilities for elevating the modern kitchen. Through a collaboration with Schiffini, a leading Italian high-end kitchen furniture brand, visitors to the showroom could enjoy a unique, ultra-sophisticated take on kitchen space curation.<\/p>\n \n An Immersive Culinary Experience Led by Premium Design and Technology<\/strong><\/p>\n Newly renovated and upgraded, the SKS Milan Showroom hosted a series of immersive events aligned with LG\u2019s vision for a better life. These included \u201cFeeding the Future,\u201d an AI-assisted experiential journey that guides visitors through different stages of the food lifecycle, from ingredient storage to preparation and use. The program explored ways to maximize the potential of ingredients and promote more thoughtful food storage and usage practices, supported by SKS and LG\u2019s advanced technologies, and concludes with an anti-waste tasting experience.<\/p>\n \n During Milan Design Week, the showroom also hosted a special invitation-only event for the local \u201cLife Genius\u201d LG fan community, made up of customers who share the brand\u2019s passion for better living. A sommelier-led program guided participants through the showroom, with beverage pairings meticulously matched to the theme of each space and to the sophisticated features of LG\u2019s built-in technologies. The event culminated in a dinner prepared by a Michelin-starred chef, demonstrating how SKS and LG\u2019s built-in appliances can be used to create premium-quality cuisine and a more elegant kitchen environment.<\/p>\n Italian Artistry Meets Appliance Mastery: The \u201cTracce\u201d Capsule Collection<\/strong><\/p>\n LG also unveiled the \u201cTracce\u201d capsule collection, developed in collaboration with renowned Italian decorative laminate company Abet Laminati. The collection \u2013 comprising the SKS Undercounter cellar and the SKS Undercounter convertible refrigerator \u2013 delivers stunning style via the application of historical graphic patterns from legends of Italian architecture and design, Alessandro Mendini, Ettore Sottsass and Superstudio.<\/p>\n \n \u201cMilan Design Week 2026 presents the perfect opportunity to clearly articulate our luxury built-in philosophy to the world,\u201d said Baek Seung-tae, president of the LG Home Appliance Solution Company. \u201cLeveraging a deep understanding of European living and culture, we will continue to strengthen our leadership in the European market with appliances combining refined design and advanced technologies.\u201d<\/p>\n \n LG welcomed EuroCucina 2026 attendees to experience its comprehensive portfolio of built-in kitchen solutions at the SKS Milan Showroom, located at Via Manzoni 47, corner of Piazza Cavour, Milan, Italy.<\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":" [mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” background_color=”#ffffff” gradient_style=”horizontal” inner_shadow=”on” parallax=”off” parallax_method=”off” video_hide=”off” video_pause=”off” allow_advanced_padding=”on” remove_padding=”on” force_fullwidth=”off” column_paddings=”padding-0pct” column_match_heights=”off” background_leak=”off” background_leak_color=”#ffffff” background_leak_size=”25″ separator_top=”off” separator_bottom=”off” background_image_size=”cover” background_image_repeat=”no-repeat” background_image_position_x=”center” background_image_position_y=”center” animation=”off” animation_color=”#ffffff” mobile_2_pr_row=”off” mobile_reverse=”off”][mhc_row admin_label=”row”][mhc_column type=”1_3″][mhc_image admin_label=”\u0635\u0648\u0631\u0629” src=”https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/04\/ainlogo.png” show_in_lightbox=”off” url_new_window=”off” animation=”off” hoverfx=”scaleup” sticky=”off” image_mask=”off” border_radius=”0″ align=”center” force_center_on_mobile=”on” […]<\/p>\n","protected":false},"author":1,"featured_media":115512,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-115514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/115514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115514"}],"version-history":[{"count":0,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/115514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/media\/115512"}],"wp:attachment":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/ainalalam.com\/wp-content\/uploads\/2026\/05\/SKS-Tracce-Capsule-Collection-Undercounter-refrigerator-Image-5-300x300.jpg\")
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