{"id":115671,"date":"2026-05-21T17:11:25","date_gmt":"2026-05-21T17:11:25","guid":{"rendered":"https:\/\/ainalalam.com\/?p=115671"},"modified":"2026-05-21T17:11:25","modified_gmt":"2026-05-21T17:11:25","slug":"globant-powers-new-connected-race-experience-for-formula-1-fans","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=115671","title":{"rendered":"Globant Powers New Connected Race Experience for Formula 1\u00ae Fans"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” background_color=”#ffffff” gradient_style=”horizontal” 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Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n

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May 21, 2026:<\/strong> Globant<\/strong><\/a>\u00a0(NYSE: GLOB), a digitally native company that helps organizations thrive in a digital and AI-powered future, is adding to the spectacle of\u00a0Formula 1<\/strong><\/a>\u00ae\u00a0<\/strong><\/a>by engineering a new connected fan journey within the official F1 app, helping every race-goer enjoy a more personalized and informed experience when they visit circuits around the world.<\/p>\n

The program is designed to drive higher engagement across race weekends by taking a fan-centric approach focused on improving their individual race experience. It allows F1\u00ae to consolidate fan data to create a unified view of behavior, as well as unlock previously untapped data that enables F1\u00ae and race promoters to generate richer operational insights, deliver more personalized communication and deliver new sustainable monetization opportunities.<\/p>\n

Since the start of the 2026 season, the app has been accessible to over 1.2 million fans attending Grand Prix events worldwide, offering a seamless digital companion to the physical race experience.<\/p>\n

The new “Race Experience” module addresses the historically fragmented fan journey by consolidating essential services into a single digital ecosystem. Key features available to fans include:<\/p>\n