Ain Alalam – Rashad Iskandrni<\/p>\n
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The New Zealand\u00a0 Week Festival at LuLu Saudi Hypermarket, was inaugurated this morning at the Diplomatic Quarter branch of the hypermarket in Riyadh by Mr. Joel Sims, the Trade Commissioner of New Zealand to Saudi Arabia, Bahrain, Oman and Kuwait.<\/p>\n
The grand showcase of over 300 New Zealand product lines led by six top New Zealand brands \u2013 Anchor dairy products, Manuka Doctor premium honey, Egmont Honey, Rockitt Apples, Watties frozen and packaged foods – will underline the top quality and variety of NZ food products with the \u201cMade With Care\u201d promotional campaign. The campaign will see Tasting Tables for sampling and Live Cooking demos across select LuLu Saudi Hypermarkets in Riyadh, Dammam, Yanbu and Jeddah. The promotion will give shoppers an opportunity to experiment with premium NZ flavours.<\/p>\n
Accompanying Mr. Sims was Ms. Hiba Abu Reyaleh _ Trade & Commercial Advisor – Saudi Arabia, Bahrain, Oman and Kuwait. They were greeted by Mr. Shehim Mohammed \u2013 Director, LuLu Saudi Hypermarkets, Mr. Hatim Mustansir, Regional Director, Central Province, LuLu, Mr. Abdul Jaleel, Regional Manager, Central Province, LuLu and senior management.<\/p>\n
The inauguration included a VIP Purple Carpet welcome and tour of a colourful Product Wall. Mr. Sims also unveiled the line-up of new products, tasted NZ specialities in the Hot Foods Section and noted the exceptional quality of NZ Kiwi Fruit and apples.<\/p>\n
New Zealand Week runs till March 2nd across all LuLu hypermarkets in KSA. On special promotional sale at extraordinary prices will be all the gourmet items which New Zealand is famous for: juicy cuts of New Zealand meat (the New Zealand meat industry is a leading exporter of prime cuts of red meat to Saudi Arabia), an amazing variety of fruits and vegetables and dairy products \u2013 especially cheeses, butter and milk. Frozen foods such as oriental vegetable mix, berries and prepared meat snacks, organic honey and biscuits will join the specialty food brands to tempt shoppers.<\/p>\n
\u201cWe are proud of New Zealand\u2019s exceptional food quality and consider Saudi Arabia to be a great trade ally, \u201c said Mr. Sims, \u201cWe believe that LuLu as a fast-expanding retail group has a vital role to play in our bilateral interaction. We are very happy to work with the LuLu Group to highlight the excellent range of products that come from New Zealand.\u201d<\/p>\n
Mr. Shehim Mohammed, Director of LuLu Saudi Hypermarkets, said the festival represented LuLu\u2019s well-known efforts to cater to the sophisticated Saudi palate with foods from all over the world.<\/p>\n
\u201cWith our global network of sourcing offices and state-of-the-art warehousing and logistics support, Lulu Hypermarket is in a great position to present the best food trends,\u201d he said, \u201cThis festival is a wonderful opportunity to indulge the gourmet in you and try some of the choicest cuts of NZ meat for this BBQ season, amazing fruit and veg and a wide range of cheeses and dairy products and specialty branded foods, bursting with goodness and taste.\u201d<\/p>\n[\/mhc_text][\/mhc_column][mhc_column type=”2_3″][mhc_image admin_label=”\u0635\u0648\u0631\u0629” show_in_lightbox=”off” url_new_window=”off” animation=”right” hoverfx=”none” sticky=”off” image_mask=”off” border_radius=”0″ align=”right” force_center_on_mobile=”on” src=”https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/02\/LuLu-New-Zealand-photo–scaled.jpg”] [\/mhc_image][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"
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