{"id":82989,"date":"2024-04-17T14:30:04","date_gmt":"2024-04-17T14:30:04","guid":{"rendered":"https:\/\/ainalalam.com\/?p=82989"},"modified":"2024-04-17T14:30:04","modified_gmt":"2024-04-17T14:30:04","slug":"esl-faceit-group-and-qiddiya-city-partner-to-drive-esports-evolution-with-five-year-partnership","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=82989","title":{"rendered":"ESL FACEIT Group and Qiddiya City Partner to Drive Esports Evolution with Five-Year Partnership"},"content":{"rendered":"[mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” background_color=”#444444″ gradient_style=”horizontal” inner_shadow=”on” parallax=”off” parallax_method=”off” video_hide=”off” video_pause=”off” allow_advanced_padding=”on” remove_padding=”on” force_fullwidth=”off” column_paddings=”padding-0pct” column_match_heights=”off” background_leak=”bottom” background_leak_color=”#ffffff” background_leak_size=”25″ separator_top=”off” separator_bottom=”off” background_image_size=”cover” background_image_repeat=”no-repeat” background_image_position_x=”center” background_image_position_y=”center”][mhc_row admin_label=”row”][mhc_column type=”4_4″][mhc_image admin_label=”\u0635\u0648\u0631\u0629” src=”https:\/\/ainalalam.com\/2022\/wp-content\/uploads\/2021\/11\/ain6.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” hoverfx=”scaleup” sticky=”on” image_mask=”off” border_radius=”0″ align=”center” force_center_on_mobile=”on” alt=”\u0645\u0648\u0642\u0639 \u0639\u064a\u0646 \u0627\u0644\u0639\u0627\u0644\u0645 \u0647\u0648 \u0645\u0648\u0642\u0639 \u062a\u0633\u0648\u064a\u0642\u064a \u0648\u0641\u0642 \u0648\u062b\u064a\u0642\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0631.”] [\/mhc_image][mhc_search_bar admin_label=”\u0634\u0631\u064a\u0637 \u0628\u062d\u062b” post_type=”all” show_terms=”off” terms_tax=”post_tag” placeholder=”\u0627\u0628\u062d\u062b \u0647\u0646\u0627” icon_color=”#4FD4FF” background_layout=”dark” animation=”bouncein” custom_paddings=”70px”] [\/mhc_search_bar][mhc_ticker admin_label=”\u0634\u0631\u064a\u0637 \u0623\u062e\u0628\u0627\u0631” magazine_list=”date” offset_posts=”0″ ticker_title=”\u062c\u062f\u064a\u062f \u0627\u0644\u062a\u063a\u0637\u064a\u0627\u062a” background_layout=”dark” background=”#6d3a2a” show_thumbnail=”on” show_arrows=”on” auto=”off” fade=”fade” pause=”off”] [\/mhc_ticker][\/mhc_column][\/mhc_row][\/mhc_section][mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_post_header admin_label=”\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” title=”on” meta=”off” avatar=”on” author=”on” date=”on” categories=”on” comments=”off” views=”off” show_ratings=”off” show_excerpt=”off” show_share=”on” text_orientation=”center” text_color=”dark” featured_image=”on” featured_placement=”below” parallax=”off” parallax_method=”off” animation=”bouncein” custom_paddings=”40″ size=”26px” title_bold=”on” text_shadow=”off” text_background=”off” text_bg_color=”#ffffff” overlay=”on” bg_color=”rgba(155,239,225,0.81)”] [\/mhc_fullwidth_post_header][\/mhc_section][mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”off” specialty=”off”][mhc_row admin_label=”\u0635\u0641”][mhc_column type=”1_3″][mhc_text admin_label=”\u0646\u0635” background_layout=”light” text_orientation=”justified”]\n

\u00a0Landmark deal fuels Qiddiya’s ambition by leveraging EFG’s portfolio to invite the global gaming and esports community to co-create the industry\u2019s future<\/p>\n

\u00a0<\/strong><\/p>\n

Ain Alalam – Rashad Iskandrni<\/p>\n

April 17, 2024: <\/strong>\u00a0ESL FACEIT Group (EFG), the world\u2019s leading esports and video game entertainment company, and Qiddiya City, a global destination for entertainment, sports, and culture, today announced a five-year global partnership to empower Qiddiya\u2019s goal of establishing the world\u2019s premier gaming and esports destination. Through the partnership, EFG will engage its worldwide fanbase of 225 million gamers, inviting them to share their vision and help shape the future global Gaming & Esports District in Qiddiya City.<\/p>\n

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EFG will lean on creative technology to develop immersive experiences, in-game missions, and stage takeovers during its circuit of global events to inspire fans, players, and partners to help define the future of play at the Qiddiya City Gaming & Esports District. Gamers and fans will have exclusive access to new developments in the District during DreamHack festivals, ESL and IEM competitions, and on EFG\u2019s digital esports platform, FACEIT. This includes both top-tier and amateur circuits across ESL Counter-Strike Pro Tour, ESL Challenger, ESL Impact, ESL Dota 2 Pro Tour, DreamHack festivals, and more over the 5-year partnership.<\/p>\n

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The partnership is part of EFG and Qiddiya\u2019s joint commitment to support the sustainable growth of the esports industry through building pipelines of multigenerational fandom in the world\u2019s most promising markets, notably the Kingdom of Saudi Arabia and the Middle East.<\/p>\n

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Abdullah Aldawood, Managing Director of Qiddiya Investment Company, said:<\/strong> “As a global Capital of Play, Qiddiya City will host a critical component of Saudi Arabia\u2019s National Gaming and Esports Strategy, and help power the next generation of esports. Our partnership with ESL FACEIT Group ensures that players, fans, and creators worldwide will play a central role in building this unprecedented hub of entertainment and innovation. We will be setting a new benchmark for fan experiences in parallel with athlete and talent development.\u201d<\/p>\n

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Craig Levine, Co-CEO of ESL FACEIT Group, said:<\/strong> \u201cQiddiya is a city built for and inspired by the global esports and gaming community in one of the industry\u2019s fastest-growing markets. As a pioneering global destination for gaming and esports, Qiddiya City will grow and develop in collaboration with the community, an important cornerstone for a more sustainable future. We\u2019re confident and honored that EFG\u2019s decades of experience will create value for the city\u2019s scalable, fan-first vision.\u201d<\/p>\n

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On completion, Qiddiya City\u2019s Gaming & Esports District will be the world\u2019s first mix-use gaming and esports district \u2014 an unrivaled investment in building a gaming utopia. Not only will the district become an epicenter for esports fandom and the development of professional gamers, but it will also serve as regional headquarters for leading video game companies and esports organizations.<\/p>\n

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Built to reflect the interests of gamers, the Qiddiya City Gaming & Esports District will cover 500,000 square meters of gaming space, housing cutting-edge esports facilities that introduce new ways to watch, train, and play. With EFG\u2019s support, these facilities will provide the lowest latency technology infrastructure in the world, ideal for complementing the previously-announced Esports Bootcamp pre-competition training centers, as well as sports science performance labs and high-end tech incubators to spur gaming innovation.<\/p>\n

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Franck Guignery, SVP Middle East and Africa of ESL FACEIT Group, said:<\/strong> \u201cThe growth of gaming in the Kingdom has transformed its young and progressive esports scene into a powerhouse that will fuel the global community. This partnership brings us parity that pushes the landscape forward through compelling narratives and must-watch global events. Together with Qiddiya City, we\u2019re inviting the community to help shape the future home of gaming and esports and create a positive impact across the industry.\u201d<\/p>\n

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Qiddiya City and EFG kicked off their strategic partnership during Counter-Strike 2 tournament IEM Chengdu<\/a> on the weekend of April 12-14, 2024. To learn more about Qiddiya City, visit qiddiya.com<\/a>. For more information on ESL FACEIT Group, check out eslfaceitgroup.com<\/a> and follow EFG on LinkedIn<\/a>.<\/p>\n[\/mhc_text][\/mhc_column][mhc_column type=”2_3″][mhc_image admin_label=”\u0635\u0648\u0631\u0629” show_in_lightbox=”off” url_new_window=”off” animation=”right” hoverfx=”none” sticky=”off” image_mask=”off” border_radius=”0″ align=”right” force_center_on_mobile=”on” src=”https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/04\/\u0627\u0644\u0635\u0648\u0631\u0629-2-\u0627\u0644\u062d\u0635\u0646-\u0641\u064a-\u062d\u064a-\u0627\u0644\u0623\u0644\u0639\u0627\u0628-\u0648\u0627\u0644\u0631\u064a\u0627\u0636\u0627\u062a-\u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.jpg”] [\/mhc_image][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"

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