{"id":84174,"date":"2024-05-13T07:21:46","date_gmt":"2024-05-13T07:21:46","guid":{"rendered":"https:\/\/ainalalam.com\/?p=84174"},"modified":"2024-05-13T07:21:46","modified_gmt":"2024-05-13T07:21:46","slug":"ford-fund-rebrands-as-ford-philanthropy-renewed-brand-identity-reflects-fords-values-and-75-year-legacy-of-supporting-communities","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=84174","title":{"rendered":"Ford Fund Rebrands as Ford Philanthropy Renewed brand identity reflects Ford\u2019s values and 75-year legacy of supporting communities."},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; 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fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;off&#8221; remove_padding=&#8221;off&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;50&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;\u0635\u0641&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;right&#8221; hoverfx=&#8221;none&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;right&#8221; force_center_on_mobile=&#8221;on&#8221; src=&#8221;https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/05\/FordPhilanthropyAnncmnt_Screen_1920x1080.jpg&#8221;] [\/mhc_image][\/mhc_column][mhc_column type=&#8221;2_3&#8243;][mhc_text admin_label=&#8221;\u0646\u0635&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; animation=&#8221;off&#8221;]\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<ul dir=\"ltr\">\n<li style=\"direction: ltr;\">Ford Fund, the philanthropic arm of Ford Motor Company, is now Ford Philanthropy<\/li>\n<li style=\"direction: ltr;\">Since 1949, Ford and Ford Philanthropy have made $2.3 billion in philanthropic contributions, with $73.7 million donated in 2023 directly benefiting 3.5 million people<\/li>\n<li style=\"direction: ltr;\">Ford Philanthropy has granted nearly $1.4 million in the Middle East through disaster reliefs and other initiatives<\/li>\n<li style=\"direction: ltr;\">The brand refresh also includes the release of Ford Philanthropy\u2019s 2023 Impact Report<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">Ain Alalam &#8211; Rashad Iskandrni<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Ford Motor Company Fund (Ford Fund), the philanthropic arm of Ford Motor Company, announced today it is renaming itself to \u2018Ford Philanthropy. \u2018This evolution reflects Ford\u2019s 75-year legacy of driving impact in Ford communities around the world. With $2.3 billion in philanthropic contributions since 1949, together with Ford Motor Company, Ford Philanthropy remains unwavering in its commitment to invest in solutions that address unique community needs.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">The strategic rebranding not only reflects a fresh and modern outlook but also underscores Ford\u2019s enduring mission to make the world a better place. While its identity is changing, Ford Philanthropy\u2019s community partners, funding model, network of community centers and focus priorities \u2013 applying Ford\u2019s mobility expertise to expand access to essential services, education for the future of work and entrepreneurship \u2013 remain the same.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\u201cGiving back has been an integral part of Ford\u2019s history and values since the very beginning,\u201d said Mary Culler, president, Ford Philanthropy. \u201cOur brand refresh honors our rich history and better reflects our core mission of partnering with communities to help move people forward and upward. Whether we\u2019re connecting families with fresh food, helping neighborhoods rebuild after a disaster, or expanding access to careers in mobility, at Ford Philanthropy, we are passionate about working with our local partners and employee volunteers to help build equity and drive progress in Ford communities around the world.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Ford Philanthropy\u2019s brand refresh includes the launch of a new <a href=\"https:\/\/www.fordphilanthropy.org\/?linkId=413557464\">website<\/a>, logo and organizational video. These initiatives are designed to enhance brand awareness and foster collaboration in the communities where Ford has roots.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">In addition to rebranding efforts, Ford Philanthropy also released its <a href=\"https:\/\/www.fordphilanthropy.org\/sites\/default\/files\/media\/files\/2024-04\/Ford%20Philanthropy_2023%20Impact%20Report_FINAL.pdf?linkId=413557509\">2023 Impact Report<\/a>, highlights include:<\/p>\n<ul dir=\"ltr\">\n<li style=\"direction: ltr;\">$73.7 million in philanthropic contributions by Ford Motor Company and Ford Philanthropy<\/li>\n<li style=\"direction: ltr;\">Directly supported 3.5 million people through partnerships and programs<\/li>\n<li style=\"direction: ltr;\">Partnered with 470 nonprofits and community organizations<\/li>\n<li style=\"direction: ltr;\">55,000 Ford employee volunteer hours contributed in 31 countries<\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"direction: ltr;\">Since 2015, Ford Philanthropy (formerly known as the Ford Fund) has provided nearly $1.4 million in grants across the Middle East, providing relief during disasters and the coronavirus pandemic while also supporting initiatives such as Driving Skills For Life and Henry Ford Entrepreneurship Academy.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">For more information about our work, please visit\u00a0 <a href=\"http:\/\/www.fordphilanthropy.org\/\">http:\/\/www.fordphilanthropy.org\/<\/a>or follow us on Facebook and Instagram at @FordPhilanthropy.<\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"<p>[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; 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