{"id":85786,"date":"2024-06-25T15:45:19","date_gmt":"2024-06-25T15:45:19","guid":{"rendered":"https:\/\/ainalalam.com\/?p=85786"},"modified":"2024-06-25T15:45:19","modified_gmt":"2024-06-25T15:45:19","slug":"hisense-from-sponsorship-to-technical-dominance-in-football","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=85786","title":{"rendered":"Hisense: From Sponsorship to Technical Dominance in Football"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” background_color=”#ffffff” gradient_style=”horizontal” inner_shadow=”on” 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\u00a0Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n

\n

Hisense, a global home appliance and consumer electronics brand, is marking its third successive partnership with UEFA European Championship\u2122 with its debut as the Official VAR Screen Provider for UEFA EURO 2024\u2122 this summer.<\/p>\n

The introduction of Video Assisted Referee (VAR) technology has been one of the most significant changes in football in the last 50 years. The innovation has improved the game’s fairness and accuracy. For the first time in UEFA’s history, commercial interests involving the field of professional refereeing were opened up to sponsors. UEFA\u2019s decision to grant exclusive sponsorship rights represents high recognition, by one of the world’s leading event organizations, of Hisense\u2019s display technology.<\/p>\n

To meet VAR standard, it is imperative to have display devices with a high level of precision because the high-speed nature of sports requires unparalleled imaging details. Hisense, with its industry-leading technology in resolving picture trailing issues, has independently developed an AI image quality chip, which can identify and process real-time pixel-level images, guaranteeing no loss of key details.<\/p>\n

During the tournaments, fans also were aware of the “NEVER SETTLE FOR NO.2 GLOBALLY” slogan on the LED board at the pitch side. As a game-changer in the display industry, in 2024 Q1, Hisense 100” TV\u2019s global shipment volume share was 56.4%, ranking No.1 globally, according to data from leading research firm Omdia.<\/p>\n

Since the previous UEFA European Championship\u2122\ufe0f, Hisense has gradually transitioned from brand sponsorship to providing unparalleled technical support. Hisense’s selection as one of the tournament\u2019s top sponsors serves as proof of their excellent \u201cUser-Centric Technology\u201d and commitment to \u201cUltimate Quality.\u201d Furthermore, it has enhanced brand awareness in global markets, allowing the world to witness the power of Hisense.<\/p>\n

About Hisense<\/strong><\/p>\n

Hisense is a leading global home appliance and consumer electronics brand and official partner of the UEFA EURO 2024\u2122\ufe0f. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100″ TVs in both 2023 and Q1 2024. The company has expanded quickly to operate in more than 160 countries and specializes in multi-media goods, home appliances, and intelligent IT information.<\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"

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