{"id":86646,"date":"2024-07-21T19:49:37","date_gmt":"2024-07-21T19:49:37","guid":{"rendered":"https:\/\/ainalalam.com\/?p=86646"},"modified":"2024-07-21T19:49:37","modified_gmt":"2024-07-21T19:49:37","slug":"inflavour-returns-to-riyadh-this-october-feeding-saudi-arabias-ambition-of-becoming-the-food-and-hospitality-hub-of-the-world","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=86646","title":{"rendered":"InFlavour Returns to Riyadh this October, Feeding Saudi Arabia\u2019s Ambition of Becoming the Food and Hospitality Hub of The World"},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; 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fullwidth=&#8221;off&#8221; specialty=&#8221;off&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;off&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;off&#8221; remove_padding=&#8221;off&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;50&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;\u0635\u0641&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;right&#8221; hoverfx=&#8221;none&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;right&#8221; force_center_on_mobile=&#8221;on&#8221; src=&#8221;https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/07\/WhatsApp-Image-2024-07-21-at-5.34.01-PM.jpeg&#8221;] [\/mhc_image][\/mhc_column][mhc_column type=&#8221;2_3&#8243;][mhc_text admin_label=&#8221;\u0646\u0635&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; animation=&#8221;off&#8221;]\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<ul dir=\"ltr\">\n<li style=\"direction: ltr;\"><strong>Second iteration of Saudi\u2019s most influential government-backed F&amp;B event to take place from October 1-3 with aim of building on overwhelming success of last year\u2019s show<\/strong><\/li>\n<\/ul>\n<ul dir=\"ltr\">\n<li style=\"direction: ltr;\"><strong>Three-day event focuses on \u2018a new beginning for food\u2019 and will help F&amp;B businesses increase trade margins, leverage investment opportunities and meet key-decision makers <\/strong><\/li>\n<li style=\"direction: ltr;\"><strong>Al Rabie and Neoleap confirmed as strategic partners. Sadafco, Foodics, Berain, Half Million, Aani &amp; Dani, Fadeco and Alraedah all announced as exhibitors, as event moves<\/strong> <strong>to Riyadh Front Exhibition &amp; Conference Centre <\/strong><\/li>\n<\/ul>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Ain Alalam &#8211; Rashad Iskandrni<\/strong><\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">Organisers of InFlavour, Saudi Arabia\u2019s most influential government-backed F&amp;B event, are looking to build on the overwhelming success of last year\u2019s inaugural edition as the event moves to Riyadh Front Exhibition &amp; Conference Centre later this year. The show\u2019s second iteration will run from October 1-3 and aims to further accelerate the nation\u2019s ambitions to become the Middle Eastern food and hospitality hub of the world. It is backed by the Ministry of Environment, Water and Agriculture of Saudi Arabia (MEWA), the Saudi Business Center (SBC) and the Local Content &amp; Government Procurement Authority (LCGPA).<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">InFlavour\u2019s second annual event will be a powerful business-generation and knowledge-sharing platform. This year\u2019s theme is<em> \u2018a new beginning for food\u2019,<\/em> and InFlavour will help F&amp;B businesses increase trade margins and leverage investment opportunities in the region. The event will also position F&amp;B businesses as leaders and innovators by facilitating trade between key decision-makers, investors, buyers, and entrepreneurs as well as transcending the culture of food through InFlavour\u2019s on-site experiences.\u00a0 Global industry disruptors and pioneers will take to the event\u2019s multiple stages to deliver thought-provoking insights on the sector\u2019s hottest topics and try to inspire change.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">The Inflavour Connect match-making feature will enable participants to find suppliers, partners, and decision-makers to future-proof and grow their F&amp;B businesses. Preparations are also underway to re-stage the highly successful Table of Flavours, where accredited chefs showcase their remarkable talents and creativity in the Chef\u2019s Arena, including an all-star cast of the world\u2019s top culinary talent. And the Main Stage will see a full line-up of global keynotes, and innovators from near and far &#8211; all focusing on the critical area of creating more sustainable food systems across the value chain.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">Attracting upwards of 30,000 visitors, InFlavour last year took steps towards establishing an international profile with attendees from 130 countries and the involvement of global celebrity chefs Manal Al Alem and Marco Pierre White, the latter of whom dubbed the three-day show \u201can epicurean playground.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">This year\u2019s event is expected to attract upwards of 400 local, regional, and international exhibitors, as well as a cast of more than 50 industry-leading chefs. Some 200-plus experts will address key sector challenges, while in excess of 200 investors will seek to leverage emerging opportunities in Saudi\u2019s vibrant and rapidly developing food industry. Al Rabie and Neoleap have been confirmed as strategic partners. And Sadafco, Foodics, Berain, Half Million, Aani &amp; Dani, Fadeco and Alraedah are also all announced as exhibitors.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">\u201cThe Saudi food sector holds immense potential and is benefitting exponentially from its reputation as an industry hub and culinary destination of international standing,\u201d said <strong>Annabelle Mander, Senior Vice President of Tahaluf<\/strong>. \u201cThese ambitions are tightly aligned with Saudi Arabia\u2019s National Industrial Strategy, which aims for food security and holistic economic development, enabling the country to anticipate attracting US$20 billion in food industry investment by 2035. InFlavour is a pathway towards participating in this vision and journey.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">InFlavour will also look to spur innovation in the sector with the return of The Five-Star Pitch Fest &#8211; a startup competition where pioneers in food, agri-tech, and hospitality vie for cash prizes. This year\u2019s Five-Star Pitch Fest will take place across three categories: The \u2018Plant The Idea\u2019 Award for best early-stage startup; the Flourishing Founder Award for best well-established startup; and the InFlavour Award for the most impressive overall startup.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\">Organisers are busy contracting an international and regional mix of F&amp;B experts in food technology, sustainability, and those scaling the industry for profitable gain. The Main Stage will focus on building sustainable food systems throughout the value chain, featuring a world-class line-up of key international and local voices. The Main Stage will host 3 days of keynotes, firesides and panels from an extraordinary roster of speakers, both international and from throughout the GCC region with a special emphasis on the innovation and opportunities here in KSA. The international theme of InFlavour will also be on show through an array of country pavilions too. The challenge of building sustainable food systems is at the top of the agenda. Keynotes from Andrew Morlet, the CEO of the Ellen MacArthur Foundation, Sara Roversi, President of the Future Food Institute and Vincent Doumiezel, Advisor for the UN Compact on Oceans will share their insights on the Circular Economy and food, creative solutions for disrupting broken food systems and the significance of understanding the world\u2019s greatest untapped resource.<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Keynote speaker, Andrew Morlet &#8211; CEO, Ellen MacArthur Foundation<\/strong> &#8211; <strong>explained<\/strong>: &#8220;I am thrilled to participate in InFlavour and to engage in essential conversations about the global efforts needed to transform our food system. By embracing the principles of a circular economy, we have the potential to design and produce the food of the future &#8211; food that not only regenerates nature but also addresses some of the most pressing global challenges of our time.&#8221;<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Patrick Stillhart, CEO of Saudia Dairy and Foodstuff Company (SADAFCO): <\/strong>\u201cParticipating in the 2nd edition of InFlavour, the region\u2019s largest trade F&amp;B event, provides us an incredible opportunity to present our high-quality Saudia products to key industry professionals. Our mission is to unlock the potential of both people and organizations, and to shape the future of food and beverages by delivering goodness and happiness to all generations through our brands and products. By leveraging this unique platform, we aspire to connect with different stakeholders. The dynamic Saudi Arabian market offers abundant opportunities for growth, and we are thrilled to contribute to this vibrant business environment.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Christine Gould, Founder of Thought for Food &amp; Agri-Food Innovation Leader: <\/strong>&#8220;I can&#8217;t wait to be back at InFlavour this year. I\u2019ll explore some big ideas about what it takes to scale innovation in food and agriculture and how KSA might be perfectly poised to lead the way. I&#8217;m thrilled to be judging the Startup Challenge again \u2013 it is always a highlight to support startup innovators dedicated to improving food systems.&#8221;<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Doaa Abdel Hameed, Co-Founder &amp; CBO, Bonbell<\/strong>: \u201cBonbell is delighted to announce our participation as an exhibitor at InFlavour 2024 in Saudi Arabia for the second consecutive year. We will be highlighting how our SaaS platform enables sustainable growth for small and medium restaurants and hotels through innovative technology. This event provides an excellent opportunity to engage with industry leaders and prospective clients, showcasing our dedication to transforming the food-ordering experience while addressing the evolving needs of both restaurants and consumers.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Bassem Sabra, CEO of Al Rabie Saudi Foods Co:<\/strong> \u201cOur participation in the InFlavour exhibition reflects our commitment to staying at the forefront of industry innovation and sustainability. This event allows us to showcase our latest product lines, engage with consumers, and explore new opportunities for growth and collaboration on a global scale. We believe that by being part of this influential platform, we can continue to drive positive change and inspire others within the industry.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n<p dir=\"ltr\" style=\"direction: ltr;\"><strong>Dr Sarah Berry, Associate Professor at King\u2019s College London, Chief Scientist at Zoe Ltd and co-host of the leading podcast on health &amp; nutrition, Zoe Science &amp; Nutrition:<\/strong> \u201cInFlavour will be my first visit to Saudi Arabia and I am very excited about this! I am really looking forward to sharing my research and shining a light on how critical all of the emerging areas in nutrition are to creating a resilient and healthy future.\u201d<\/p>\n<p dir=\"ltr\" style=\"direction: ltr;\">\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"<p>[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":86644,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-86646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/86646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=86646"}],"version-history":[{"count":0,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/86646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/media\/86644"}],"wp:attachment":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=86646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=86646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=86646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}