{"id":93680,"date":"2025-01-03T09:12:51","date_gmt":"2025-01-03T09:12:51","guid":{"rendered":"https:\/\/ainalalam.com\/?p=93680"},"modified":"2025-01-03T09:12:51","modified_gmt":"2025-01-03T09:12:51","slug":"e-motb-dubais-ultimate-outdoor-experience-is-back-bigger-and-bolder-than-ever-for-its-thrilling-12th-edition","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=93680","title":{"rendered":"e&#038; MOTB: DUBAI\u2019S ULTIMATE OUTDOOR EXPERIENCE IS BACK, BIGGER, AND BOLDER THAN EVER FOR ITS THRILLING 12TH EDITION"},"content":{"rendered":"[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; 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background_layout=&#8221;light&#8221; text_orientation=&#8221;left&#8221; animation=&#8221;off&#8221;]\n<p style=\"direction: ltr;\">Ain Alalam &#8211; Rashad Iskandrni<\/p>\n<p>&nbsp;<\/p>\n<p style=\"direction: ltr;\">DSF\u2019s monumental 30th anniversary celebrations see the highly anticipated return of Dubai\u2019s favourite open-air destination of urban culture where street food, live entertainment, and renowned brands come together in the heart of Dubai Design District<\/p>\n<p style=\"direction: ltr;\">Food and drinks taken to a whole new level this year with 25 brand-new dining concepts, including exclusively curated dining experiences by talabat, fan-favourite culinary sensations Dave\u2019s Hot Chicken, Homer Lobster, and many more<\/p>\n<p style=\"direction: ltr;\">Iconic homegrown brands like Cider and Gold Gods make their highly anticipated Dubai debut as part of over 50 brand-new retail vendors<\/p>\n<p style=\"direction: ltr;\">Spectacular free open-air concerts from top Gen Z artists like Saint Levant and Naika add to the thrill this year, set against a backdrop of breathtaking attractions and thrilling activations<\/p>\n<p style=\"direction: ltr;\">Free entry, free parking, high-energy hourly performances, and much more promises to make e&amp; MOTB Dubai\u2019s ultimate outdoor hangout spot this season<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\"><strong>03 January 2025: <\/strong>The <strong>30th edition<\/strong> of DSF continues to bring the city\u2019s most <strong>exciting-ever and awe-inspiring iconic experiences <\/strong>to the city, paying unforgettable tribute to three decades of welcoming the world to celebrate the very best Dubai has to offer. A highly anticipated festival favourite continuing its legacy for the 12th year this season, <strong>e&amp; MOTB, <\/strong>in partnership with e&amp;, AW Rostamani Group, Commercial Bank of Dubai, Emarat, and talabat, returns tomorrow bigger and bolder to the heart of Dubai Design District from 3 to 12 January 2025. Organised by Dubai Festivals and Retail Establishment (DFRE), the <strong>free-to-enter event<\/strong> is a dazzling celebration of the <strong>latest urban trends<\/strong> and <strong>unique street culture<\/strong> of the local community and modern youth. Visitors can discover a range of <strong>eclectic homegrown boutiques, designer labels, eco brands, thrift stores and vintage threads, coupled with hourly live performances, unforgettable flavours, <\/strong>and more.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">This year\u2019s <strong>Neo-Vintage theme<\/strong> invites visitors to step into a bold, retro-inspired world where 1950s charm meets the innovative spirit of the future. With an exciting line-up of experiences, <strong>e&amp; MOTB<\/strong> promises to be the ultimate destination for all generations, blending fashion, art, and culinary delights into a celebration like no other.<\/p>\n<p style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"direction: ltr;\"><strong>UNMISSABLE ENTERTAINMENT AND ACTIVATIONS<\/strong><\/p>\n<p style=\"direction: ltr;\">Entertainment will take centre stage with <strong>hourly live performances<\/strong> and <strong>one free open-air concert<\/strong> by <strong>Saint Levant and Na\u00efka<\/strong> on 3 January 2025. The <strong>Gen Z Entertainment Zone<\/strong> will feature unique attractions like a <strong>Smash Room Truck<\/strong>, and a <strong>Target Shooting experience<\/strong>. Don\u2019t miss the <strong>Carpool Karaoke by Emarat<\/strong>, the launch of the <strong>Dubai Neon Run<\/strong>, and the stylish <strong>SipSip Nail Art Caf\u00e9<\/strong>.<\/p>\n<p style=\"direction: ltr;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-93677\" src=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-03-at-11.22.12-AM-1-300x225.jpeg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-03-at-11.22.12-AM-1-300x225.jpeg 300w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-03-at-11.22.12-AM-1-1024x767.jpeg 1024w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-03-at-11.22.12-AM-1-768x575.jpeg 768w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-03-at-11.22.12-AM-1-1536x1150.jpeg 1536w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-03-at-11.22.12-AM-1-510x382.jpeg 510w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-03-at-11.22.12-AM-1-1080x809.jpeg 1080w, https:\/\/ainalalam.com\/wp-content\/uploads\/2025\/01\/WhatsApp-Image-2025-01-03-at-11.22.12-AM-1.jpeg 1600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"direction: ltr;\"><strong>SHOPPING AND FOOD POP-UPS<\/strong><\/p>\n<p style=\"direction: ltr;\">Shoppers can discover a treasure trove of over <strong>100 exclusive products<\/strong> and over <strong>50 brand-new retail vendors<\/strong>, including homegrown brands and international sensations making their Dubai debut, such as <strong>Cider<\/strong> and <strong>Gold Gods<\/strong>. <strong>Retro Modhesh<\/strong> products will also be available, adding a nostalgic touch to the vibrant marketplace, while <strong>Renault <\/strong>will provide exciting brand activations through immersive automotive experiences.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">Visitors will step into a world of glamour at the exclusive <strong>Beauty Bloc<\/strong>, where the latest beauty trends and must-have products take centre stage. Featuring iconic brands like <strong>Benefit Cosmetics, Drunk Elephant, and Huda Beauty<\/strong>, this vibrant space promises an unforgettable journey through the best in beauty innovation. Adding to that, <strong>Commercial Bank of Dubai<\/strong> introduces interactive activations designed to inspire and engage, making financial literacy an enjoyable and innovative experience for visitors.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">Food enthusiasts can embark on a <strong>foodie\u2019s paradise<\/strong>, with over <strong>25 new F&amp;B vendors<\/strong> showcasing innovative concepts, including the first-ever Dubai pop-ups of <strong>Dave\u2019s Hot Chicken<\/strong> and <strong>Homer Lobster<\/strong>. <strong>talabat\u2019s<\/strong> curated diner will delight visitors with health-conscious bites and Asian fusion creations that are as visually stunning as they are delicious.<\/p>\n<p style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"direction: ltr;\"><strong>A VISUAL AND SOCIAL FEAST<\/strong><\/p>\n<p style=\"direction: ltr;\">Snap Instagram-worthy photos with <strong>beautifully designed installations <\/strong>and <strong>retro-inspired settings <\/strong>that capture the vibrancy of e&amp; MOTB. These picture-perfect backdrops will make every moment shareable, ensuring visitors leave with not just memories but stories worth telling.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">With free entry, free parking, and a line-up of experiences that merge shopping, food, and entertainment, <strong>e&amp; MOTB<\/strong> is more than an event\u2014it\u2019s a destination where tradition meets innovation and creativity thrives.<\/p>\n<p style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"direction: ltr;\">Visitors can navigate through the endless excitement of this year\u2019s festival through the all-new <strong>digital <\/strong><a href=\"https:\/\/dsfmap.visitdubai.com\/\"><strong>DSF Map<\/strong><\/a> &#8211; an interactive online guide to explore all of the season\u2019s iconic and only-in-Dubai experiences, festival favourites, ever-popular signature events, and brand-new additions waiting to be discovered across the city.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">Residents and visitors across the city can <strong>get rewarded for keeping up to date on all the DSF news on the <\/strong><a href=\"https:\/\/www.visitdubai.com\/en\/whats-on\/dsf\"><strong>Dubai Shopping Festival<\/strong><\/a><strong> website<\/strong>. The <strong>DSF 30th anniversary competition <\/strong>brings a thrilling chance to win an exciting prize worth a whopping <strong>AED 30,000 <\/strong>by simply registering their details on the DSF website. The winner will be announced on 12 January 2025.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">Dubai Shopping Festival is supported by Key Partners Dubai Islamic Bank and VISA, and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall &amp; Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Commercial Bank of Dubai, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nakheel Mall and The Outlet Village), Emirates Airline, ENOC, e&amp;, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex Investment (City Walk and The Beach, JBR),\u00a0and\u00a0talabat.<\/p>\n<p style=\"direction: ltr;\">\n<p style=\"direction: ltr;\">For more information, visit the <a href=\"https:\/\/www.visitdubai.com\/en\/whats-on\/dsf\">Dubai Shopping Festival<\/a> website and follow @DubaiFestivals on <a href=\"https:\/\/www.instagram.com\/dubaifestivals\/\">Instagram<\/a> and <a href=\"https:\/\/www.tiktok.com\/@dubaifestivals\">TikTok<\/a>.<\/p>\n<p style=\"direction: ltr;\"><strong>\u00a0<\/strong><\/p>\n[\/mhc_text][\/mhc_column][\/mhc_row][\/mhc_section]\n","protected":false},"excerpt":{"rendered":"<p>[mhc_section admin_label=&#8221;\u0642\u0633\u0645&#8221; fullwidth=&#8221;on&#8221; specialty=&#8221;off&#8221;][mhc_fullwidth_menu admin_label=&#8221;\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644&#8221; menu_id=&#8221;56&#8243; background_color=&#8221;#ffffff&#8221; background_layout=&#8221;light&#8221; text_orientation=&#8221;center&#8221; submenu_direction=&#8221;downwards&#8221; fullwidth_menu=&#8221;off&#8221;] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=&#8221;section&#8221; transparent_background=&#8221;off&#8221; gradient_background=&#8221;off&#8221; background_color=&#8221;#ffffff&#8221; gradient_style=&#8221;horizontal&#8221; inner_shadow=&#8221;on&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;off&#8221; video_hide=&#8221;off&#8221; video_pause=&#8221;off&#8221; allow_advanced_padding=&#8221;on&#8221; remove_padding=&#8221;on&#8221; force_fullwidth=&#8221;off&#8221; column_paddings=&#8221;padding-0pct&#8221; column_match_heights=&#8221;off&#8221; background_leak=&#8221;off&#8221; background_leak_color=&#8221;#ffffff&#8221; background_leak_size=&#8221;25&#8243; separator_top=&#8221;off&#8221; separator_bottom=&#8221;off&#8221; background_image_size=&#8221;cover&#8221; background_image_repeat=&#8221;no-repeat&#8221; background_image_position_x=&#8221;center&#8221; background_image_position_y=&#8221;center&#8221; animation=&#8221;off&#8221; animation_color=&#8221;#ffffff&#8221; mobile_2_pr_row=&#8221;off&#8221; mobile_reverse=&#8221;off&#8221;][mhc_row admin_label=&#8221;row&#8221;][mhc_column type=&#8221;1_3&#8243;][mhc_image admin_label=&#8221;\u0635\u0648\u0631\u0629&#8221; src=&#8221;https:\/\/ainalalam.com\/wp-content\/uploads\/2024\/04\/ainlogo.png&#8221; show_in_lightbox=&#8221;off&#8221; url_new_window=&#8221;off&#8221; animation=&#8221;off&#8221; hoverfx=&#8221;scaleup&#8221; sticky=&#8221;off&#8221; image_mask=&#8221;off&#8221; border_radius=&#8221;0&#8243; align=&#8221;center&#8221; force_center_on_mobile=&#8221;on&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":93678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[],"class_list":["post-93680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverage"],"_links":{"self":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/93680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=93680"}],"version-history":[{"count":0,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/posts\/93680\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=\/wp\/v2\/media\/93678"}],"wp:attachment":[{"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=93680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=93680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ainalalam.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=93680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}