{"id":95815,"date":"2025-02-19T16:31:22","date_gmt":"2025-02-19T16:31:22","guid":{"rendered":"https:\/\/ainalalam.com\/?p=95815"},"modified":"2025-02-19T16:31:22","modified_gmt":"2025-02-19T16:31:22","slug":"alsafi-unveils-tamoo-tabee3y-a-natural-revolution-in-dairy-delight","status":"publish","type":"post","link":"https:\/\/ainalalam.com\/?p=95815","title":{"rendered":"AlSafi Unveils ‘TaMoo Tabee3y’: A Natural Revolution in Dairy Delight!"},"content":{"rendered":"[mhc_section admin_label=”\u0642\u0633\u0645” fullwidth=”on” specialty=”off”][mhc_fullwidth_menu admin_label=”\u0642\u0627\u0626\u0645\u0629 \u0628\u0639\u0631\u0636 \u0643\u0627\u0645\u0644” menu_id=”56″ background_color=”#ffffff” background_layout=”light” text_orientation=”center” submenu_direction=”downwards” fullwidth_menu=”off”] [\/mhc_fullwidth_menu][\/mhc_section][mhc_section admin_label=”section” transparent_background=”off” gradient_background=”off” background_color=”#ffffff” gradient_style=”horizontal” 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Ain Alalam – Rashad Iskandrni<\/strong><\/p>\n

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AlSafi, the leading dairy brand in Saudi Arabia, has launched its latest campaign, \u201cTaMoo Tabee3y\u201d, a bold and playful initiative designed to engage Generation Z through humor, authentic experiences, and the unmatched taste of AlSafi dairy products. The campaign introduces the new tagline ‘TaMoo Tabee3y’ emphasizing superior taste, natural ingredients, and a fun, youthful brand identity.<\/p>\n

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Staying true to its philosophy of focusing exclusively on high-quality dairy, AlSafi differentiates itself by leveraging creative storytelling, TikTok trends, and pop culture references to make dairy exciting and relevant. The campaign aims to create deep engagement with Saudi youth through a variety of interactive elements. Additionally, AlSafi has introduced the TaMoo Tabee3y video series, a collection of humorous clips showcasing spontaneous and exaggerated reactions to the rich and natural taste of its products, aligning with Gen Z\u2019s love for memes and viral content.<\/p>\n

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To further amplify its reach, the campaign includes partnerships with digital influencers, and lifestyle content creators, with over 60 influencers participating across social media. AlSafi has also partnered with X, Facebook, Snapchat and YouTube platforms to further promote the campaign. In addition, AlSafi collaborated with Shahid, integrating its products in scenes from the series “Autumn of the Heart” ” \u062e\u0631\u064a\u0641 \u0627\u0644\u0642\u0644\u0628” which began airing on February 9th, strengthening the brand\u2019s presence in a seamless and engaging way.<\/p>\n

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“AlSafi has always been dedicated to delivering the best-tasting dairy products, and with ‘Moo Tabee3y,’ we’re embracing a fresh and modern approach to connect with Gen Z in a way that feels real and entertaining,” said Tamer Elrafie Vice President, CMO for Al Safi-Danone.<\/p>\n

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In addition to digital activities, AlSafi is hosting live pop-up events at major venues such as Riyadh, Dammam, Jeddah, Boulevard World, gyms, and universities, where consumers can enjoy interactive experiences and exclusive product samplings.\u00a0 Additionally, AlSafi is integrating modern Saudi culinary trends by collaborating with local chefs to develop traditional recipes with a contemporary twist using AlSafi products. This initiative not only celebrates the brand\u2019s commitment to quality but also aligns with Saudi Arabia\u2019s evolving food culture.<\/p>\n

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For more details, follow AlSafi on social media (TikTok<\/a>, X<\/a>, Instagram<\/a>, and Facebook<\/a>) or visit the website<\/a><\/p>\n

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