Sony Introduces New Smoke Blue Color to ULT FIELD 1, Delivering Powerful Bass in a Compact Design in Saudi Arabia.

Ain Alalam – Rashad Iskandrni

September 29th 2026 Sony today announced a new Smoke Blue color to the ULT FIELD 1 wireless portable speaker, the latest addition to the ULT POWER SOUND lineup in Saudi Arabia. Following the existing Black, Off-White, Forest Gray, and Orange color options, Smoke Blue expands the collection with a nature-inspired earth tone designed to blend naturally into a variety of settings.

The ULT POWER SOUND series is built for music lovers who enjoy powerful deep sound designed to make your heart tremble. ULT FIELD 1 is equipped with the ULT button, which enhances the music and delivers dynamic bass when turned on.

Bring your favorite tunes anywhere with ULT FIELD 1. Designed to be portable with up to 12 hours of battery life*1, the speaker also features a multi-way strap, IP67 waterproof and dustproof rating*2, and shockproof design*3. It can also be used either vertically or horizontally, making it ideal for limited spaces.

You can find more details below.

https://www.sony-mea.com/en/wireless-speakers/products/ult-field-1

*1: When ULT POWER SOUND on, and the volume level is set to 25. Actual performance may vary from the listed time due to the volume, songs played, surrounding temperature, and usage conditions.

*2:  The unit, with the cap fastened securely, has a waterproof specification of IPX7*1 as specified in “Degree of protection against water immersion” of the IEC60529 “Ingress Protection Rating (IP Code)”, and a dustproof specification of IP6X*2 as specified in “Degrees of protection against solid foreign objects”. *1 IPX7 equivalency: The speaker has been tested to and maintains its operability when gently submersed in water to a depth of 1 m and left for 30 minutes. *2 IP6X equivalency: The speaker has been tested to and continues to block dust after stirring for 8 hours in a testing device which contains dust particles that are up to 75 μm in diameter.

*3: The system passes the drop test from 1.22 m on plywood of 5 cm thickness conforming to MIL-STD 810 H Method 516.8-Shock. This does not guarantee no damage, no breakdown, or waterproof and dustproof performance in all conditions. Deformation or damage from dropping the system or subjecting it to mechanical shock may cause deterioration of the waterproof and dustproof performance.

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About Sony Middle East and Africa:

Sony Middle East and Africa FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, Mobile Electronics (Car Audio), broadcasting and professional products and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Middle East and Africa leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners. 353 accredited third-party service centres reinforce Sony’s presence in key markets in the region.

About Modern Electronics:

Modern Electronics is a consumer electronics and home appliances company within the Al Faisaliah Group. Founded in 1970 as Modern Electronics, the company began operating the distributorship of Sony products in the Kingdom, supplying transistor radios, tape recorders and televisions. In 1971, the professional electronics business was established to handle Sony professional products, serving the media requirements of various government ministries. The business has grown remarkably over the years and is now one of the Al Faisaliah Group’s largest companies. With an exclusive network of 11 Sony World stores, SonyWorld.sa and extensive after-sales services across the Kingdom, Modern Electronics continues to bring the latest and most innovative Sony products to consumers in Saudi Arabia.